• Title/Summary/Keyword: CART

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Add to Cart or Buy It Now? Factors Influencing the Usage Intention of Online Shopping Cart

  • Kim, Namhee;Chun, Sungyong
    • Journal of Information Technology Applications and Management
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    • v.25 no.2
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    • pp.117-132
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    • 2018
  • This study examines the reason why consumers try to use the online shopping cart more, and especially analyzes the influence of personal psychological factor such as regulatory focus. Hypotheses are tested with a two-way ANOVA model using experimental data collected from 210 undergraduate students at a business school in South Korea. We found that prevention focused consumers try to use online shopping cart more than promotion focused consumers. It is possible that prevention focused consumers try to consider as many alternatives as possible to ensure safety as they focus on negative results or losses during shopping online. However, we also found out when the buying purpose is utilitarian, promotion focused consumers are not different from the promotion in terms of the usage intention of online shopping carts. Marketing managers can provide different messages customized for their consumers by leading them to use the online shopping cart in a more effective way.

Optimal Weather Variables for Estimation of Leaf Wetness Duration Using an Empirical Method (결로시간 예측을 위한 경험모형의 최적 기상변수)

  • K. S. Kim;S. E. Taylor;M. L. Gleason;K. J. Koehler
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.4 no.1
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    • pp.23-28
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    • 2002
  • Sets of weather variables for estimation of LWD were evaluated using CART(Classification And Regression Tree) models. Input variables were sets of hourly observations of air temperature at 0.3-m and 1.5-m height, relative humidity(RH), and wind speed that were obtained from May to September in 1997, 1998, and 1999 at 15 weather stations in iowa, Illinois, and Nebraska, USA. A model that included air temperature at 0.3-m height, RH, and wind speed showed the lowest misidentification rate for wetness. The model estimated presence or absence of wetness more accurately (85.5%) than the CART/SLD model (84.7%) proposed by Gleason et al. (1994). This slight improvement, however, was insufficient to justify the use of our model, which requires additional measurements, in preference to the CART/SLD model. This study demonstrated that the use of measurements of temperature, humidity, and wind from automated stations was sufficient to make LWD estimations of reasonable accuracy when the CART/SLD model was used. Therefore, implementation of crop disease-warning systems may be facilitated by application of the CART/SLD model that inputs readily obtainable weather observations.

Establishment of DeCART/MIG stochastic sampling code system and Application to UAM and BEAVRS benchmarks

  • Ho Jin Park;Jin Young Cho
    • Nuclear Engineering and Technology
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    • v.55 no.4
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    • pp.1563-1570
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    • 2023
  • In this study, a DeCART/MIG uncertainty quantification (UQ) analysis code system with a multicorrelated cross section stochastic sampling (S.S.) module was established and verified through the UAM (Uncertainty Analysis in Modeling) and the BEAVRS (Benchmark for Evaluation And Validation of Reactor Simulations) benchmark calculations. For the S.S. calculations, a sample of 500 DeCART multigroup cross section sets for two major actinides, i.e., 235U and 238U, were generated by the MIG code and covariance data from the ENDF/B-VII.1 evaluated nuclear data library. In the three pin problems (i.e. TMI-1, PB2, and Koz-6) from the UAM benchmark, the uncertainties in kinf by the DeCART/MIG S.S. calculations agreed very well with the sensitivity and uncertainty (S/U) perturbation results by DeCART/MUSAD and the S/U direct subtraction (S/U-DS) results by the DeCART/MIG. From these results, it was concluded that the multi-group cross section sampling module of the MIG code works correctly and accurately. In the BEAVRS whole benchmark problems, the uncertainties in the control rod bank worth, isothermal temperature coefficient, power distribution, and critical boron concentration due to cross section uncertainties were calculated by the DeCART/MIG code system. Overall, the uncertainties in these design parameters were less than the general design review criteria of a typical pressurized water reactor start-up case. This newly-developed DeCART/MIG UQ analysis code system by the S.S. method can be widely utilized as uncertainty analysis and margin estimation tools for developing and designing new advanced nuclear reactors.

The Inhibitory Effect of Baicalin on the Short-Term Food Intake in C57BL/6J Mice

  • Kim, Eun-Ho;Son, Rak-Ho;Myoung, Hyeon-Jong;Mar, Woong-Chon;Kim, Won-Ki;Nam, Kung-Woo
    • Biomolecules & Therapeutics
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    • v.18 no.2
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    • pp.171-177
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    • 2010
  • Appetite is inhibited by the anorexigenic neuropeptides POMC (proopiomelanocortin) and CART (cocaine-amphetamine-regulated transcript) in the hypothalamus. The present study was performed to examine the inhibitory effects of baicalin against food intake and the upregulation of POMC/CART. Short-term food intake (48 h) was significantly inhibited by treatment with baicalin (10 mg/kg, p<0.05) in C57BL/6 mice. Immunohistochemical analysis showed that baicalin upregulated POMC and CART levels in the arcuate nucleus of the hypothalamus. These effects were also examined using an in vitro system. pPOMC-Luc or pCART-Luc plasmids were transformed into mouse N29-2 neuronal and human SH-SY5Y cells, and the activities of baicalin were examined in these cells. Baicalin increased POMC and CART promoter-driven luciferase activity in a dose-dependent manner without cytotoxic effects. These results suggest that baicalin downregulates short-term food intake while upregulating POMC and CART expression.

Power of Expanded Multifactor Dimensionality Reduction with CART Algorithm (CART 알고리즘을 활용한 확장된 다중인자 차원축소방법의 검정력 평가)

  • Lee, Jea-Young;Lee, Jong-Hyeong;Lee, Ho-Guen
    • Communications for Statistical Applications and Methods
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    • v.17 no.5
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    • pp.667-678
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    • 2010
  • It is important to detect the gene-gene interaction in GWAS(Genome-Wide Association Study). There are many studies about detecting gene-gene interaction. The one is Multifactor dimensionality reduction method. But MDR method is not applied continuous data and expanded multifactor dimensionality reduction(E-MDR) method is suggested. The goal of this study is to evaluate the power of E-MDR for identifying gene-gene interaction by simulation. Also we applied the method on the identify interaction e ects of single nucleotid polymorphisms(SNPs) responsible for economic traits in a Korean cattle population (real data).

Effective Diagnostic Method Of Breast Cancer Data Using Decision Tree (Decision Tree를 이용한 효과적인 유방암 진단)

  • Jung, Yong-Gyu;Lee, Seung-Ho;Sung, Ho-Joong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.10 no.5
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    • pp.57-62
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    • 2010
  • Recently, decision tree techniques have been studied in terms of quick searching and extracting of massive data in medical fields. Although many different techniques have been developed such as CART, C4.5 and CHAID which are belong to a pie in Clermont decision tree classification algorithm, those methods can jeopardize remained data by the binary method during procedures. In brief, C4.5 method composes a decision tree by entropy levels. In contrast, CART method does by entropy matrix in categorical or continuous data. Therefore, we compared C4.5 and CART methods which were belong to a same pie using breast cancer data to evaluate their performance respectively. To convince data accuracy, we performed cross-validation of results in this paper.

Developing the Traffic Accident Prediction Model using Classification And Regression Tree Analysis (CART분석을 이용한 교통사고예측모형의 개발)

  • Lee, Jae-Myung;Kim, Tae-Ho;Lee, Yong-Taeck;Won, Jai-Mu
    • International Journal of Highway Engineering
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    • v.10 no.1
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    • pp.31-39
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    • 2008
  • Preventing the traffic accident by accurately predicting it in advance can greatly improve road traffic safety. The accurate traffic accident prediction model requires not only understanding of the factors that cause the accident but also having the transferability of the model. So, this paper suggest the traffic accident diagram using CART(Classification And Regression Tree) analysis, developed Model is compared with the existing accident prediction models in order to test the goodness of fit. The results of this study are summarized below. First, traffic accident prediction model using CART analysis is developed. Second, distance(D), pedestrian shoulder(m) and traffic volume among the geometrical factors are the most influential to the traffic accident. Third. CART analysis model show high predictability in comparative analysis between models. This study suggest the basic ideas to evaluate the investment priority for the road design and improvement projects of the traffic accident blackspots.

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A Study of The Determinants of Turnover Intention and Organizational Commitment by Data Mining (데이터마이닝을 활용한 이직의도와 조직몰입의 결정요인에 대한 연구)

  • Choi, Young Joon;Shim, Won Shul;Baek, Seung Hyun
    • Journal of the Korea Society for Simulation
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    • v.23 no.1
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    • pp.21-31
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    • 2014
  • In this article, data mining simulation is applied to find a proper approach and results of analysis for study of variables related to organization. Also, turnover intention and organizational commitment are used as target (dependent) variables in this simulation. Classification and regression tree (CART) with ensemble methods are used in this study for simulation. Human capital corporate panel data of Korea Research Institute for Vocation Education & Training (KRIVET) is used. The panel data is collected in 2005, 2007, and 2009. Organizational commitment variables are analyzed with combined measure variables which are created after investigation of reliability and single dimensionality for multiple-item measurement details. The results of this study are as follows. First, major determinants of turnover intention are trust, communication, and talent management-oriented trend. Second, the main determining factors for organizational commitment are trust, the number of years worked, innovation, communication. CART with ensemble methods has two ensemble CART methods which are CART with Bagging and CART with Arcing. Comparing two methods, CART with Arcing (Arc-x4) extracted scenarios with very high coefficients of determination. In this study, a scenario with maximum coefficient of determinant and minimum error is obtained and practical implications are presented. Using one of data mining methods, CART with ensemble method. Also, the limitation and future research are discussed.

Assessment of push-pull forces of yarn-carrying carts at some fiber-twisting factories (일부 섬유제품제조업의 밀기-당기기 작업 평가)

  • Lee, Sang-Man;Kim, Sung-Whan;Kim, Seung-Gon;Lee, Chae-Yong
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.21 no.4
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    • pp.209-214
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    • 2011
  • Objectives: To assess the risk of pushing or pulling the yarn-carrying cart, the survey was performed in some fiber manufacturing factories. Methods: We selected 6 fiber-twisting factories which agreed to in-site survey of their workplace. To measure both initial and sustained forces of the push-pull tasks, Chatillon CSD500 dynamometer(2004, Ametek, USA) was used. The mean of 3 tests for the same cart was adopted as the measured forces. Height and width of cart, weight of spooled yarns, and distance of movement were also measured. Inspection of cart wheel, moving path, and the actual hand position while moving was done. Results: More than one pushing or pulling task exceeded the push-pull force limits of design goal in 5 factories. Though the cart was not loaded the heaviest weight in the factory, the measured push or pull force exceeded the limits several times. A few cart wheels were worn out and tangled with pieces of yarn. It was also observed some holes in the moving path. Conclusions: While the push-pull task is not included in the 11 scopes of over-burdened work notified by Korean government, it should be recognized as risk factor of work-related musculoskeletal disorders. The maintenance work such as regular change and frequent cleaning of cart wheel, the use of fitting wheel, and flattening of bumpy floor through the moving path should be advised importantly in the worksite management of work-related musculoskeletal disorders.

The Effect of Personalization and Accessibility of Online Shopping Cart on Fashion Product Purchase Intention -Focusing on the Mediation Roles of Psychological Ownership- (온라인 장바구니의 개인화와 접근성이 패션제품 구매의도에 미치는 영향 -심리적 소유감의 매개효과를 중심으로-)

  • Dong, Jiyoon;Hur, Hee Jin;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.6
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    • pp.910-929
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    • 2019
  • This study identifies the effects of the characteristics of an online shopping cart based on the theory of psychological ownership. This study created experimental stimuli similar to the actual fashion website in order to derive the exact emotional and behavioral responses of participants. To test the hypotheses, four experimental groups of 2 (personalization: high / low) × 2 (accessibility: high / low) were formed with between-subject design. We selected 201 women in 20-30s as participants and they responded to an online survey after experiencing website stimuli. The collected data were analyzed using SPSS 25.0 and SPSS PROCESS Macro program. The results show that the effects of personalization of an online shopping cart on the purchase intention of the fashion product in the cart is significant; in addition, the main effect of personalization of cart on consumer's psychological ownership was confirmed. It was also found that the path of personalization of the online shopping cart to purchase intention through psychological ownership was significant. The findings of this study contributes to the extension of online shopping cart research and provide suggestions to recognize the important role of psychological ownership in increasing the purchase conversion rate.