• 제목/요약/키워드: Business model

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중소기업 e-비즈니스 성숙도 모형과 적용사례 (An e- Business Maturity Model for Small and Medium-sized Enterprises and case studies)

  • 김은홍;서정우;안성만;장성봉;이석준
    • Journal of Information Technology Applications and Management
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    • 제10권3호
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    • pp.109-120
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    • 2003
  • This paper proposes an e-business maturity model for small and medium-sized enterprises. The model consists of five maturity levels, which are on-line access, on-line business, matured on-line business, and full on-line business from least matured level to most matured level. The model can be used to assess e-business maturity level of individual enterprises. individual enterprise's maturity level can be assessed by examining sample check lists. Additionally, this paper summarizes the results of an application of the proposed model to a couple of small and medium-sized enterprises. This model can also be used to suggest what individual enterprises need to be upgraded towards higher maturity level.

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서비스사이언스 관점에서 소개하는 우리나라 결혼시장의 IT기반 사업모델 사례 (Introducing an IT Based Business Model in Korean Wedding Service Market from the Viewpoint of Service Science)

  • 김성현;조영호
    • 한국IT서비스학회지
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    • 제8권3호
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    • pp.197-207
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    • 2009
  • Korean wedding service market is composed of various interlinked service elements that must be carefully managed in detail. This thesis introduces a new IT based business model which has been operating in this complex wedding service market for the past ten years. By introducing how each business model has been applied to Service Science, it will set a good example for the subsequent research in the similar fields by providing business's actual operation model and examples. Furthermore, this thesis will contribute to the development of both new study of Service Science and a new business model by illustrating how they beneficially affected each other and advanced as a result of applying outcomes of each business model to the development of the current business model.

전자상거래 평가모형에 관한 연구 : 인터넷 비즈니스모델을 중심으로 (Study on E-commerce Evaluation Model : Focused on "Internet Business Model")

  • 이영민
    • 유통과학연구
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    • 제14권1호
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    • pp.85-91
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    • 2016
  • Purpose - Recently, the importance of rapid change in business models is more and more increasing as the change of information technology environment. Therefore, a variety of business models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology - The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the administration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and cooperation with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized information technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of information workers. Results - In this paper, E-Commerce Evaluation Model with financial and non-financial perspectives shows the possibility to be criteria in the case of measuring business model. Moreover, it gives the positive expectation to be successful criteria. But the research may have ambiguity in its essential concept because it cannot avoid the limitation in selecting evaluation tools from merely the model. It is impossible to exclude the possibility in omitting specific properties which may take place in actual case study. Therefore, In hereafter research, it is necessary to include actual case study research in selecting evaluation tools in order to improve the limit point. Actual measurement items which are derived from actual case study should be subdivided, and it would be more effective to complete the research. Conclusions - In rapid change in business models, there are various kinds of business models. But it is general situation that companies which adopted business models have not brought in revenue. For this reason, E-Commerce Evaluation Model is needed as an important factor for the structuring of the e-commerce success. Although it has the limitation in selecting evaluation tools from model, E-Commerce Evaluation Model proposes the implication for measuring business models as a valuable criteria.

경영정보시스템전략과 경영전략의 결합에 대한 모델 연구 (A Model for Aligning Business and Information Technology Strategies)

  • 이순철
    • Asia pacific journal of information systems
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    • 제3권1호
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    • pp.3-30
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    • 1993
  • This paper provides a model for aligning business and information technology strategies. The model, expanded from the earlier study by Henderson and Venkatraman, is composed of four elements: business strategy, business infrastructure, information technology strategy, and information technology infrastructure, and suggests different ways of aligning business and information technology strategies. Basically, there are three types of aligning: integrating, domain based aligning, business reengineering. The validity of the model is supported by case studies.

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소규모 창업기업의 사업진단과 컨설팅을 위한 비즈니스모델캔버스의 활용 사례연구 (A Consulting Case Study on the Small Start-up through using the Business Model Canvas)

  • 표원지;하환호
    • 한국콘텐츠학회논문지
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    • 제15권10호
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    • pp.561-569
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    • 2015
  • 소규모 창업기업은 사업을 진행하면서 자신의 비즈니스모델을 자체 검증하는데 어려움을 겪고 있다. 경영학적 배경지식이 부족한 상태에서는 더더욱 어려움이 많다. 이러한 이유로 소규모 창업기업은 자신들이 현재 진행하고 있는 비즈니스모델을 스스로 분석하여 경영진단을 할 수 있는 쉬운 방법을 원하고 있다. 본 연구에서는 비즈니스모델 개발에 활용되고 있는 비즈니스모델 캔버스(Business Model Canvas)를 통해 그 가능성을 살펴보았다. 비즈니스모델캔버스는 기업이 어떻게 수익을 창출하는지 그 원리를 9개의 블록으로 간단하게 도식화한 것이다. 이 모델은 비즈니스모델을 분석하는 도구로 활용할 수 있으며, 사업하는 과정에서의 문제점을 확인하여 개선안을 도출하기가 쉽다는 장점이 있다. 따라서 본 연구에서는 비즈니스모델캔버스를 이용하여 건강기능식품 창업기업의 비즈니스모델을 분석하고 사업화 과정에서 드러나는 문제점을 파악하여 전략적 제언을 제시하였다. 이러한 결과는 창업교육을 위한 창업사례연구 자료로 활용할 수 있다.

차세대 이동통신 컨버젼스 서비스를 위한 비즈니스 모델 개발 (Design of Next Generation Mobile Convergence Service Business Model)

  • 류승완;김진배;신동천;오돈성
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2007년도 추계학술대회 및 정기총회
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    • pp.358-373
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    • 2007
  • In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

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IT서비스 기반의 실버IT 비즈니스 모델 연구 (New IT Service Business Model for Silver Users)

  • 김태규;이주환
    • 한국IT서비스학회지
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    • 제8권4호
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    • pp.187-199
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    • 2009
  • Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

기술 변화의 영향을 고려한 비즈니스모델 혁신 분석 틀 (Analytical Framework for the Impact of Technical Change on Business Model Innovation)

  • 임홍탁;한정원
    • 한국정보통신학회논문지
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    • 제23권2호
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    • pp.139-148
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    • 2019
  • 디지털 기술에 의한 다양한 비즈니스 모델 혁신은 기업 수준의 변화를 넘어서 시스템 혁신을 이르는 중요한 현상으로 주목받고 있으나 기술의 역할에 대한 이론적 연구는 드물다, 본 연구는 비즈니스의 기본 임무를 바탕으로 구분한 핵심기술 개념, 그리고 디지털 기술에 의한 가치 창출에 대한 이론과 사례 검토를 토대로 비즈니스 모델혁신에 끼치는 기술변화의 영향을 살펴보았다. 기술, 특히 디지털 기술은 효과성과 효율성의 향상이라는 새로운 가치 창출을 동력으로 문제해결형 모델, 생산형 모델, 네트워크형 모델들의 전환, 확장, 분리 및 플랫폼화를 통해 비즈니스 모델혁신에 영향을 준다.

A Conceptual Framework for Determination of Appropriate Business Model in e-Learning Industry in Iran

  • Salehinejad, Abbas;Samizadeh, Reza
    • Asian Journal of Business Environment
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    • 제7권4호
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    • pp.17-25
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    • 2017
  • Purpose - The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology - The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results - Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions - After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

The Role of Open Business Model in Technology Commercialization

  • Park, Hyo J.;Shin, Wan S.;Ju, Yong J.
    • 품질경영학회지
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    • 제42권3호
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    • pp.477-496
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    • 2014
  • Purpose: This paper has examined the impact of open innovation business model in technology commercialization with the data from 30 companies of manufacturing firms in South Korea. Methods: The findings provide support for distinguishing five hypotheses relating to development time, IP management, sales, firm size and R&D intensity. To test the hypotheses, data were collected using via e-mail and fax. Small and medium-sized (less than 300 employees) and large industrial firms were chosen for this study. Results: The result shows that openness in its business model is positively associated with successful technology commercialization. Conclusion: The major findings and the implications are: First, as the business model gets more open, development period of technology will be more favorable which gets benefit from rising costs of innovation. Second, as the business model gets more open, large portion of sales are created from new products. Thus, the problem of shorter product life in the market which affects large portion of market revenue can be solved through an open business model. Third, in general, R&D intensity, firm size and the level of IP management affect determination of business model types. The findings also suggest that companies need to increasingly address their external technology exploitation process instead of focusing on their internal innovation processes.