• 디지털융복합연구
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• 제18권10호
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• pp.119-128
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• 2020

산업 환경의 급격한 변화는 수출중소기업에게 위기와 기회를 제공하고 있다. 본 연구는 중소기업의 역할변화에 대응한 해외마케팅지원 사업, 특히 온라인마케팅 지원의 효과적인 수행요인 중 컨설팅관련 사항을 중심으로 연구하였다. 온라인 수출지원 사업 참여기업에 대한 설문조사를 기반으로 진행한연구결과, 컨설턴트의 역량과서비스품질이 모두 지원사업의 만족도에 유의한 영향을 미치고 지원사업의 만족도가 기업성과에 유의한 영향을 주는 것으로 분석되었다. 또한 만족도는 일부 유의한 매개효과를 나타냈다. 변화하는 수출환경하에서 지원사업의 성과달성을 위해서는 컨설턴트의 역량과 서비스품질이 함께 이루어져야 한다. 본 연구는 수출지원사업의 개선에 필요한 실체적 요인의 판단기준을 제시하고 있고 추후 요인별로 역량강화 방안에 대한 추가연구가 함께 이루어져야할 것이다.

• 산업융합연구
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• 제18권6호
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• pp.1-7
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• 2020

본 연구에서는 자기효능감이나 불확실성에 대한 태도와 같은 창업자의 심리적 특성에 따라 창업지원서비스에 대한 니즈(needs)가 달라질 수 있다는 가설을 세우고 실증분석을 통해 이를 검증하였다. 서울과 대전 지역 창업보육센터에 입주한 86개 기업의 창업자를 대상으로 설문조사를 실시하고 그 데이터를 기반으로 실증분석을 수행하였다. 그 결과, 창업자의 자기효능감이 높을수록 대학 외부 번화가에 창업존을 제공하려는 창업지원서비스에 대해 적극적인 수용의사를 밝힌 반면, 과거 창업에서 실패경험을 가진 창업자는 대학 외부에 위치한 고객 유치에 대해 긍정적인 반응을 보였다. 또한, 창업기업의 성과가 좋지 않을수록, 그리고 여성 보다는 남성 창업자가 창업지원에 대한 니즈(needs)가 더 큰 것으로 나타났다. 연구결과는 창업지원에 대한 정책을 결정할 때에는 업종이나 성장단계와 같은 창업기업 차원의 특성 뿐 아니라 창업자의 심리적 상태 역시 중요한 고려대상에 포함시켜 차별화된 창업지원서비스를 설계해야 함을 시사한다.

• 무역상무연구
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• 제69권
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• pp.427-451
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• 2016

With WTO system starting since 1995, the international trade business has been getting more competitive and fairer especially with the agreement on subsidies and countervailing measures. The export credit insurance, as the only institution of supporting export business under WTO system, is getting more significant in major economies as an indirect means to support export business. In China, SINOSURE has been monopolizing its export credit insurance market for a long time. Since January 2013, however, the Chinese government permitted several commercial insurers to compete in the market and they include PICC, PING AN, CPIC, China Re. This study is to discuss how to improve the Chinese export credit insurance after analyzing performance of privatization of short-term credit insurance and real cases of success and failures. With the 'Go Global' and 'One Belt, One Road' policy of Chinese government, the role of export credit insurance is expected to be more significant. Thanks to the Korea-China FTA since December 2015, international trade between the two countries will be greater especially in finance and insurance area. Because Korean insurance industry is very much interested in getting into Chinese export credit insurance market, they need to study carefully the performance of privatization of Chinese short-term export credit insurance. For their policy decision makings the Korean authorities need to get lessons from the privatization of Chinese short-term export credit insurance business.

• 벤처창업연구
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• 제2권3호
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• pp.1-32
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• 2007

최근 디자인경영이라는 용어가 널리 쓰이고 있다. 디자인과 경영역량의 상호 배움과 결합을 통해 기업의 혁신을 이루어내고자 하는 시도는 경영의 새로운 장을 열 것으로 기대되고 있기도 하다. 디자인경영이 발원지라고 할 수 있는 영국에서 기업혁신을 제고하기 위한 디자인경영지원 프로그램이 어떻게 이루어지고 있는지를 확인하는 것이 본 사례연구의 목적이다. 혁신을 기업활동이 중심에 놓는 벤처기업사례들이 특히 집중적으로 연구되었다.

• 한국전자거래학회지
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• 제25권4호
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• pp.15-32
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• 2020

기술혁신 환경의 불확실성 증가와 기술경쟁 확대는 산업기술 보안 측면에서도 새로운 도전 과제를 제시하고 있다. 이에 본 연구에서는 산업기술 혁신 활동을 수행하고 있는 중소기업들을 대상으로 정부의 산업기술 보안 지원정책에 대한 중요도와 실행도에 대한 인식도(IPA)를 살펴봄으로써 향후 관련 정책 개선에 필요한 정책 변화 방향성을 확인을 목적으로 진행되었다. 분석결과, 첫째, 정부의 산업기술 보안 지원정책에 대해 응답한 중소기업들은 해당 프로그램의 중요도에 비해 수행도가 낮다고 인식하고 있었다. 이러한 결과는 해당 프로그램의 질적 수준 개선 노력과 더불어 관련 정책 프로그램들에 대한 선별적인 예산 확대가 필요할 수 있음을 의미한다고 할 수 있다. 둘째, 신기술 인증 기업과 산업기술 확인(인증)기업간의 집단별 인식 차이를 분석한 결과 해당 프로그램에 대한 집단간 유의미한 차이가 존재하는 것으로 나타났다. 이러한 결과는 관련 정책의 보다 효과적인 운영을 위해서는 기업의 양적 특성 못지않게 기업별 산업기술 보안 수준 및 의지 등을 고려한 정책 집행이 필요할 수 있음을 시사하는 결과라 판단된다. 본 연구는 국내 중소기업들이 정부 산업기술 보안정책에 대해 인식하고 있는 실증연구 결과를 제시함으로써, 보다 구체적이고 실효성 있는 산업기술 보안정책의 설계와 집행이 이루어 질 수 있도록 필요한 정책 방향 설정 기초 자료를 제공하는데 그 의의가 있다.

• 복식문화연구
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• 제26권3호
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• pp.265-281
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• 2018

Government policy supporting the fashion industry in Korea has focused on the future development of rising fashion designer's brands, and as a part of this support, several Fashion Creative Studios are presently operated. The purpose of this study is to identify the meaning of these facilities and suggest development strategies for their effective utilization. This paper presents a conceptual understanding based on a literature review, and deduces the direction of Fashion Creative Studios through an exploratory analysis of various case studies and in-depth interviews with five designers, who have graduated from the Seoul Fashion Creative Studio. The results are as follows. Firstly, fashion educational institutions have to provide sufficient information about the Fashion Creative Studios to students. They can also consider adding short-term residencies to the curriculum in which students prepare collections or portfolios for the studios. Secondly, Fashion Creative Studios are required to intensify business and marketing programs to increase real-world support. It would be helpful to provide 1:1 management programs with several segmented stages for the design brands, or connect them to investors who could provide financial support and business expansion. Thirdly, Fashion Creative Studios need to find a way to strengthen textile differentiation and craft characteristics to increase designer brand competitiveness. Broadening participation with textile designers, connecting with experts and ateliers, and promoting collaboration with artists and artisans in the Arts Creative Studios can be further examined to this end.

• 산경연구논집
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• 제15권1호
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• pp.19-29
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• 2024

Purpose: It is necessary to look at the reasons why the Korean government has failed in boosting mom and pops, even though many aid programs for independent retailers have been introduced. Furthermore, this research will provide policy makers and practitioners with new insight to improve the performance of government policies. Research design: the researcher has had an interview with the 26 practitioners to gather the right information. Furthermore, interview results have been categorized into the government-related issues, support programs and shop owner-related issues, from a practitioner's perspectives. Results: The researcher found that the confusion of governmental support organization, the lack of retail marketing experts, frequent job rotation, the lack of cooperation between bureaucrats and associations, concerned about the governmental-related issues, are failure reasons. In terms of support program issues, the research found the following reasons: no blueprint, the lack of retail experts, relevance to budget scale, and the complexity of budget implementation. Associated with shop owner-related issues, the author found that the causes of failure are closely related to aging shopkeepers, the absence of a successor and increasing dependence on a government. Conclusions: The author proposes that a government has to rebuild existing support programs for small shop owners.

• Agribusiness and Information Management
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• 제11권1호
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• pp.1-9
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• 2019

This research intends to propose the methodology for analyzing the current trends of agriculture, which directly connects to the survival of the nation, and through this methodology, identify the agricultural trend of Korea. Based on the relationship between three types of data - policy reports, academic articles, and news articles - the research deducts the major issues stored by each data through LDA, the representative topic modeling method. By comparing and analyzing the LDA results deducted from each data source, this study intends to identify the implications regarding the current agricultural trends of Korea. This methodology can be utilized in analyzing industrial trends other than agricultural ones. To go on further, it can also be used as a basic resource for contemplation on potential areas in the future through insight on the current situation. database of the profitability of a total of 180 crop types by analyzing Rural Development Administration's survey of agricultural products income of 115 crop types, small land profitability index survey of 53 crop types, and Statistics Korea's survey of production costs of 12 crop types. Furthermore, this research presents the result and developmental process of a web-based crop introduction decision support system that provides overseas cases of new crop introduction support programs, as well as databases of outstanding business success cases of each crop type researched by agricultural institutions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권2호
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• pp.540-546
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• 2014

Recently a new government has announced an action plan known as the government 3.0, which aims to provide customized services for individual people, generate more jobs and support creative economy. Leading on from previous similar initiatives, the new scheme seeks to focus on open, share, communicate, and collaborate. In promoting Government 3.0, the crucial factor might be how to align the core services and policies of Government 3.0 with correspoding technologies. The paper describes the concepts and features of Government 3.0, identifies emerging Internet-based technologies and services toward the initiative, and finally provides improvement plans for Government 3.0. As a result, 10 issues to be brought together include: Smart Phone Applications and Service, Mobile Internet Computing and Application, Wireless and Sensor Network, Security & Privacy in Internet, Energy-efficient Computing & Smart Grid, Multimedia & Image Processing, Data Mining and Big Data, Software Engineering, Internet Business related Policy, and Management of Internet Application.

• Asian Journal of Innovation and Policy
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• 제5권3호
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• pp.225-250
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• 2016

This paper aims to explore the institutional difference between Tsinghua University Science Park (TusPark) in Beijing, and business incubator of Research Institute of Tsinghua University in Shenzhen (RITS), and to examine how the difference leads to different new product performance for tenants. In doing so, we use survey methodology to investigate the innovation sources, university linkages, and innovation outputs of tenants in TusPark and RITS. We found that tenants in RITS reply more on "market-driven" knowledge sources for innovation: including knowledge from customers, suppliers, and competitors. The empirical findings suggest that the technology support provided by RITS and the high dependency on "market-driven" knowledge sources jointly contribute to the better new product performance for tenants in RITS.