DOI QR코드

DOI QR Code

The current situation and development strategies of the Fashion Creative Studios in Korea

국내 패션창작스튜디오의 현황과 발전에 대한 연구

  • Kim, Hee young (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Ha, Jisoo (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2018.03.15
  • Accepted : 2018.04.09
  • Published : 2018.06.30

Abstract

Government policy supporting the fashion industry in Korea has focused on the future development of rising fashion designer's brands, and as a part of this support, several Fashion Creative Studios are presently operated. The purpose of this study is to identify the meaning of these facilities and suggest development strategies for their effective utilization. This paper presents a conceptual understanding based on a literature review, and deduces the direction of Fashion Creative Studios through an exploratory analysis of various case studies and in-depth interviews with five designers, who have graduated from the Seoul Fashion Creative Studio. The results are as follows. Firstly, fashion educational institutions have to provide sufficient information about the Fashion Creative Studios to students. They can also consider adding short-term residencies to the curriculum in which students prepare collections or portfolios for the studios. Secondly, Fashion Creative Studios are required to intensify business and marketing programs to increase real-world support. It would be helpful to provide 1:1 management programs with several segmented stages for the design brands, or connect them to investors who could provide financial support and business expansion. Thirdly, Fashion Creative Studios need to find a way to strengthen textile differentiation and craft characteristics to increase designer brand competitiveness. Broadening participation with textile designers, connecting with experts and ateliers, and promoting collaboration with artists and artisans in the Arts Creative Studios can be further examined to this end.

Keywords

References

  1. Alliance of Artists Communities [AAC]. (n.d.). Residencies. Retrieved March 9, 2018, from http://www.artistcommunities.org/residencies
  2. Busan Fashion Creative Studio [BFCS]. (n.d.). 입주안내 [Occupancy guide]. Retrieved March 9, 2018, from http://www.bfcs.kr/sub/sub01_02.php
  3. Chong, I.-K., & Kim, D.-J. (2009). A study on the activation plan for local community through the use of cultural art facilities. Journal of the Architectural Institute of Korea Planning & Design, 25(1), 81-88.
  4. Craft Village. (n.d.a). Our story. Retrieved March 9, 2018, from http://www.craftvillage.org.in/our-story.html
  5. Craft Village. (n.d.b). Upcoming residency. Retrieved March 9, 2018, from http://www.craftvillage.org.in/our-story.html
  6. Creswell, J. W. (2015). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.; H. S. Cho, S. W. Jeong, J. S. Kim, & J. S. Kwon, Trans.). Seoul: Hakjisa Publisher. (Original work published 2013)
  7. Fabric Workshop and Museum [FWM]. (n.d.). About the artist-in-residence program. Retrieved March 9, 2018, from http://www.fabricworkshopandmuseum.org/Artists/AboutArtistinResidence.aspx
  8. Giorgi, A. (2004). Phenomenology and psychological research (K. L. Shin, Y. G. Jang, I. S. Park, M. Y. Kim, & S. E. Jung, Trans). Seoul: Hyunmunsa. (Original work published 1985)
  9. Gyeonggi Fashion Creative Studio [GFCS]. (n.d.). GFCS introduction. Retrieved March 9, 2018, from http://www.gfcstudio.org/sub01.asp?lang=K
  10. Ji, H. K., & Kim, B. H. (2017). A survey on the current status of management of fashion start-up companies by the rising fashion designers. Journal of the Korean Society of Costume, 67(2), 131-146. doi:10.7233/jksc.2017.67.2.131
  11. Jung, J. W. (2010). Research on the characteristic of designer fashion industry and government support policy. Journal of Fashion Design, 10(1), 93-106.
  12. Jung, J. W. (2016). A study on Korean designer fashion industry according to manufacture and distribution. Journal of Fashion Design, 16(2), 87-98. doi:10.18652/2016.16.2.6
  13. Kim, H. E. (2016). An investigation into the nurturing strategy of Korean young designers in the international market expansion: Based on London's young designers' support programs. Fashion & Textile Research Journal, 18(3), 272-281. doi: 10.5805/SFTI.2016.18.3.272
  14. Kim, T. M., & Cho, C. H. (2017). A qualitative study on the clothing behavior of visually impaired people. The Research Journal of the Costume Culture, 25(1), 75-87. doi:10.7741/rjcc.2017.25.1.075
  15. Kim, Y. J. (2013). A Study for current status research and support plan of the 'Artist Studio'. Seoul: Korea Culture & Tourism Institute.
  16. Kim, Y. J., Kang, M. S., & Kim, S.-W. (2012). A study on obstacle factors for new fashion designer business. Journal of Business Research, 27(3), 197-221.
  17. Ko, H. S., Lee, J. Y., & Lee, Y. H. (2017). Fashion trend acceptance and fabric planning in Dongdaemoon fabric market. The Research Journal of the Costume Culture, 25(6), 773-786. doi:10.29049/rjcc.2017.25.6.773
  18. Korea Creative Content Agency [KOCCA]. (2017a). 2016 패션연구보고서: 패션사업 성과조사․분석 [2016 Fashion research report: Fashion industry policy project performance survey․analysis] (KOCCA 16-40). Naju: Author.
  19. Korea Creative Content Agency [KOCCA]. (2017b). 2017년 디자이너패션산업 실태조사 [2017 Actual condition survey of the designer fashion industry] (KOCCA 17-18). Naju: Author.
  20. Korea Research Institute for Fashion Industry [KRIFI]. (2017, November 8). 2018 크리에이티브 디자인 스튜디오 신규 입주 디자이너(8기) 모집 공고 [Recruitment announcement of the 2018 Creative Design Studio resident designer]. Retrieved March 9, 2018, from http://www.krifi.re.kr/board/view.asp?idx=7662&gotoPage=1&board=1&srch_Flag=&srch_Word=
  21. Kuopio Academy of Design. (n.d.). Design Kuopio residency. Retrieved March 9, 2018, from http://www.designkuopio.fi/residency/index.html
  22. Lee, E. O. (2005). Main fashion brands subject to investigation by the textile firms for the purpose of the development of new textiles. The Research Journal of the Costume Culture, 13(5), 844-855.
  23. Lee, H. H. (2015). Designer support plan by the central and local government. Fashion Information and Technology, 12, 2-9.
  24. Lee, Y. K. (2009). A study on the strategies to expand overseas business for the Korean fashion industry. Seoul: Korea Culture & Tourism Institute.
  25. Lim, B. A., Park, J. H., & Lee, E. J. (2016). Effect of Korean fashion design incubation policies on new fashion designer's brand management. The Research Journal of the Costume Culture, 24(2), 132-149. doi:10.7741/rjcc.2016.24.2.132
  26. London College of Fashion [LCF]. (n.d.a). About us. Retrieved March 9, 2018, from http://www.fashionspacegallery.com/about
  27. London College of Fashion [LCF]. (n.d.b). Design residency. Retrieved March 9, 2018 form http://www.fashionspacegallery.com/residency
  28. Oh, S. J., & Nah, K. (2015). Analysis of domestic and foreign policy for the startup of rising fashion designer: Focused on the fashion policy between U.K and South Korea. Journal of Korea Design Knowledge, 34, 63-73.
  29. Otis College of Art and Design. (n.d.). Fashion design residency. Retrieved March 9, 2018, from https://www.otis.edu/fashion-design-residency
  30. QUT Creative Enterprise Australia. (n.d.). Fashion360 accelerator. Retrieved March 9, 2018, from http://qutcea.com/fashion360
  31. Res Artis. (n.d.). Definition of artist residencies. Retrieved March 9, 2018, from http://www.resartis.org/en/residencies/about_residencies/definition_of_artist_residencies/
  32. Seoul Fashion Creative Studio [SFCS]. (n.d.). Programs. Retrieved March 9, 2018, from http://www.sfcs.seoul.kr/about_ko.php
  33. Stainback, S. B., & Stainback, W. C. (2002). Understanding & conducting qualitative research (B. H. Kim, Trans.). Paju: Korean Studies Information. (Original work published 1988)
  34. Textile Art Center [TAC]. (n.d.). Artists in residence program. Retrieved March 9, 2018, from http://textileartscenter.com/index.php?route=studio/studio&information_id=1
  35. Toronto Fashion Incubator [TFI]. (n.d.). Our story. Retrieved March 9, 2018, from https://fashionincubator.com/pages/our-story
  36. Yang, G. Y., & Kim, S. W. (2004). 미술창작스튜디오 운영활성화 방안 [The activation plan for operating of the Arts Creative Studio]. Seoul: Korea Culture & Tourism Institute.
  37. Yun, S. J., & Choo, H. J. (2015). A qualitative study on market orientation of new designer brand. Journal of the Korean Society of Clothing and Textiles, 39(6), 838-851. doi:10.5850/JKSCT.2015.39.6.838

Cited by

  1. 대형 오프라인 유통업체의 브랜드 신념이 신진 패션 디자이너 브랜드 제품에 대한 지각된 가치, 태도, 구매의도에 미치는 영향 -신진 패션 디자이너 브랜드와 대형 오프라인 유통업체 간 마케팅 협업의 맥락에서- vol.43, pp.6, 2018, https://doi.org/10.5850/jksct.2019.43.6.779
  2. An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls vol.59, pp.4, 2021, https://doi.org/10.6115/fer.2021.032