• 제목/요약/키워드: Business Strategy Changes

검색결과 364건 처리시간 0.022초

An analysis on the International Construction Market and the Business Performance of Top Contractors after the Global Financial Crisis

  • Sung, Yookyung;Choi, Seok-In
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.736-737
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    • 2015
  • In these days, international construction market including construction companies has much grown due to globalization and economic boom in the mid 2000's. The size of international construction market, measured with overseas revenue of 225 construction firms, has expanded 2.7 times from 2003 to 2008 according to the ENR. However, after the global financial crisis of 2008 it has faced condition of low growth. In this research, major changes of international construction market and top contractors have been studied. In this study, changes of international construction market have been analyzed in the aspect of region and product including general buildings, transportation, petroleum, etc. Then, in order to find the changes of top contractors which obtained good accomplishment, business performance of companies have been examined by the compound annual growth rate, profit margin and international revenue by comparing the data before 2008 and after. The purpose of the study is to understand major changes of international construction market. Also, strategy changes of top contractors against market stagnation, profit depreciation, high competition have been inferred through the study. The result of the study would contribute to analyzing the strategies of construction companies in international market.

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패션 브랜드의 디지털 트랜스포메이션 전략에 관한 연구 - 버버리 사례를 중심으로 - (A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case -)

  • 김소영;마진주
    • 복식문화연구
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    • 제27권5호
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    • pp.449-460
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    • 2019
  • Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

산업보안관리에 관한 뉴패러다임의 정립: 글로벌 비즈니스를 중심으로 (A Study for New Paradigm Settlement on Business Security Management: Focus on Global Business)

  • 유형창
    • 시큐리티연구
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    • 제39호
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    • pp.355-386
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    • 2014
  • 오늘날 기업환경은 기업보안에 대한 근본적인 변화를 요구하고 있다. 이러한 변화의 핵심은 오늘날 글로벌기업의 보안관리는 중요한 경영자의 업무이며, 보안실무자는 비즈니스적 사고를 가진 매우 전문화된 교육과 훈련이 필요한 전문직이라는 것이다. 지구촌의 급격한 글로벌화의 진행은 지리적인 영역의 한계에 제한되었던 기업들의 비즈니스의 한계를 무너뜨렸다. 글로벌화와 더불어 과학기술의 발전에 따라 추동되는 급격한 기업환경의 변화는 기업연속성유지에 새로운 패러다임을 요구하고 있다. 글로벌화의 진행에 따라 국가경제에서 기업이 차지하는 비중이 점차적으로 증가하고 우리나라는 무역을 통하여 국가경제의 동력을 유지하고 있는 무역 의존적인 경제시스템으로 한국경제의 편향성이 가속화하고 있다. 글로벌 시장에서 경쟁력을 유지하기 위해서는 기존의 국내에서의 기업운영과는 다른 새로운 전략이 필요하다. 즉, 국내에서의 기업운영에서 대외적인 리스크에 대한 대응력이 어느 정도 확립되어 있으나, 해외에서의 영업활동에서는 국가마다 상이한 기업활동에 대한 관행의 차이와 지배구조의 변화 등 수많은 예상하지 못한 리스크에 직면하게 된다. 이러한 새로운 리스크에 효과적으로 대응하기 위해서는 기업리스크에 대한 새로운 패러다임이 요구한다. 특히 새로운 보안리스크에 효과적으로 대응하기 위한 뉴패러다임과 같은 사고의 유연성이 요구된다. 글로벌 시장에서 세계적인 기업과 경쟁하고 새로운 기업환경에서 발생하는 보안리스크에 효과적으로 대응하기 위해서는 기업경영진과 구성원의 보안에 대한 인식변화와 보안정책에 혁신적인 변화가 요구된다. 이러한 변화의 근간에는 기업보안업무의 확대, 보고라인의 개선, 보안실무자의 전문성과 위상의 제고, 실무자의 다양성과 보안에 대한 투자의 증가 등이 있다.

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부산시 연안 어선어업 경영체의 성공요인에 관한 연구 (A Study on Success Factors of Coastal Fisheries in Busan Region)

  • 권혁승;송정헌
    • 수산경영론집
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    • 제46권2호
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    • pp.1-11
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    • 2015
  • Due to the environmental changes such as decreasing and aging fishing population and increasing imported marine products, improvement of fishing business competitiveness has become one of important issues. This study aimed to analyze the coastal fishing business units in Busan region and compare their business performances in order to find out success factors. The logistic regression analysis between 4 determination factors of competitiveness and business performances showed that the ship tonnage in the factor conditions, catch of species of fishing types'kg per price in the demand conditions, cooperative sales ratio in the related & supporting industries, and net per cost in the firm strategy, and structure & rivalry had the positive(+) impacts on business performances.

정보시스템 기술 및 관리구조가 e-비즈니스 활용정도에 미치는 영향에 관한 연구 (The Effects of Information System Architecture and Organization Structure on the Use of e-Business in Korean Companies)

  • 윤중현
    • Journal of Information Technology Applications and Management
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    • 제10권2호
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    • pp.1-18
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    • 2003
  • Recently, e-business has very much attention in the management fields because it is expected to fundamentally change the way many business compete. Business that don't understand the changes and that can't change their operating model in time will be at a disadvantage. Information technology infrastructure and its management are key components of e-business The purpose of this study was to investigate the effects of information technology infrastructure and its management to the type of information systems used and the use of e-business. A total of 56 Korean firms responded to the survey instrument. There was indirect effect to the use of e-business from the information technology structure via communication capacity and direct effect from management type. The study also found that firms with less centralized forms of information technology were more frequent users of e-business, Firms that have more freedom in information technology decision making tended to be users of the new technology and take advantage opportunities that exits on the information technology.

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IT역량과 조직성과의 영향관계에서 IS 전략적 활용의 매개효과분석 (Mediating Effect of Strategic Use of Information Systems in the Relationship of IT Competency and Organizational Performance)

  • 최상민;문태수
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권2호
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    • pp.67-90
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    • 2014
  • Today, the company is trying to improve for business performance through the optimization of corporate resources. Most companies set up new strategy for obtaining competitive advantage for survival in rapid changes of the global business environment. IT has an important role to reduce cost and to increases business performance such as increasing sales, improving business skills and corporate image, etc. in the corporate environment. The development and use of IT resource is recognized as essential in connection with the business strategy. Most companies tried to establish the strategic use of information systems to gain competitive advantage. IT resource management is not clear in a tangible result of the business. The purpose of this study is to find out the relationship between IT competency and organizational performance through the mediating effect of strategic use of IS. IT competency consists of IT human resource, IT infrastructure, and IT vendor management. In direct relationship between three IT competence factors and organizational performance, the results of multiple regression analysis showed that IT human resource and IT vendor management are important determinants to influence organizational performance. The additional analysis for mediating effect of strategic use of IS showed that it has mediated the relationship between IT competency factors and organizational performance. This results give us an implication, not only the importance of IT competency development, but also the importance of strategic alignment of strategic use of IS with business strategy.

4차 산업혁명 시대의 사물인터넷 산업 발전전략에 관한 연구: 기업측면의 비즈니스 모델혁신 방향을 중심으로 (A Study on the Strategy of IoT Industry Development in the 4th Industrial Revolution: Focusing on the direction of business model innovation)

  • 정민의;유성진
    • 지능정보연구
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    • 제25권2호
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    • pp.57-75
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    • 2019
  • 본 논문에서는 4차 산업혁명 핵심기술 중 가장 활발하게 산업화가 진행되고 있는 사물인터넷 산업을 대상으로 비즈모델 혁신방향 중심의 연구를 수행하였다. 글로벌 트렌드 분석을 위해 PEST분석을 활용하여 정책적, 경제적, 사회적, 기술적 이슈를 도출하였고, Gartner, International Data Corporation 등 ICT관련 조사 분석기관의 사물인터넷산업에 대한 미래전망을 제시하였는데, 사물인터넷은 인프라 및 플랫폼을 기반으로 산업인터넷(IIoT), 소물인터넷(IoST) 등으로 네트워크 기술경쟁이 이슈가 될 것으로 전망하였다. 4차 산업혁명으로 인해 급변하는 산업계에 대응하기 위해 기존의 비즈니스 모델 혁신을 위한 다양한 경영학적 방법론들을 검토하였고, '적용성', '민첩성', '다양성', '연계성' 4가지 기준을 가지고 전문가 설문조사를 수행하여 Business Model Canvas 모델이 비즈니스 모델 혁신 방법론으로 가장 적합하다는 AHP 분석결과를 도출하였다. Business Model Canvas는 비즈니스 모델 혁신을 위한 방법론으로 비교적 최근에 제시된 경영전략이며, 9개의 블록 접근 방식을 통해 비즈니스모델의 가치를 식별하며, 비즈니스의 4대 핵심 영역인 고객, 주문, 인프라, 사업타당성 분석 등을 포괄한다. 결론적으로 ICT융합산업 분야에서 어떠한 Business Model Canvas 모델을 방향으로 적용할지에 대한 고찰을 기술하였다.

A Study on the Developing Process and Characteristics of Korean Quality Management System

  • Park, Chae-Heung
    • International Journal of Quality Innovation
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    • 제5권2호
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    • pp.122-131
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    • 2004
  • Because of three reasons: rare natural resources, high dependent ratio and rapid wage increases, Korea must take the non-price competitive strategy. The developing process of quality management system in Korea can be categorized into five stages according to changes in economic policy. In order to develop the Korean quality management system effectively, we should try to connect total quality management with management system and emphasize the training and education.

IMF 이후 한국수산금융의 현황과 정책방향 (Recent Developments and Policy Directions in Fisheries Finance in Korea)

  • 김경호
    • 수산경영론집
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    • 제32권2호
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    • pp.1-22
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    • 2001
  • In recent years Korea fisheries have been much more influenced than ever before by domestic and foreign environmental changes such as market liberalization, sustainability, efficiency and effectiveness of domestic fisheries, fisher's welfare etc. Under the wide range of environmental changes, government is carrying out various fisheries policies. However, it seems insufficient to accomplish policy goals under the existing policy instruments. The main focus of the paper is to investigate structural changes and policy directions of fisheries finance in Korea after asian economic crisis. The results of the study are as follows; Fisheries sector in whole economy has been lowering in its proportion. To survive in emerging global competition, fisheries sector is needed structural reformation. In particular the strategy that increases operative efficiency and effectiveness on government financial policy in fisheries sector is much expected. Also, it is necessary to minimize costs, to reform institution and management for increasing efficiency and effectiveness.

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대량맞춤환경에서 지식경영전략에 대한 탐색적 연구 (An exploratory study on knowledge management strategy in mass customization)

  • 조성의;이원준;김종욱
    • 지식경영연구
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    • 제8권1호
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    • pp.1-14
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    • 2007
  • This paper is an exploratory study providing critical research issues in knowledge management strategy, process operations, and knowledge management system design and control in mass customization. The firms implementing mass customization provide good cases adopting recent changes in business environment including increased diversity and variability of customer needs, fast development of related technologies, and increase of the necessity of knowledge management. In this study, required knowledge management characteristics are investigated and future research issues are suggested for successful implementations of knowledge management. Research issues are extracted from the context of strategy, process, and information system for the purpose of practical adaptation and the types of mass customization are emphasized as a mediating element for fit and consistency between firms' corporate strategy and knowledge management characteristics.

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