• Title/Summary/Keyword: Business Strategy Changes

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중소 제조기업의 생산정보화(MES) 도입 전략에 관한 연구 (I) - 생산정보화 수준 진단 및 평가 (A Study on the Production Informatization Strategy for Korean SMEs of Manufacturing Industries (I) - Evaluation of Production Informatization Level)

  • 이주연;조문빈;박양호;이언;노상도;조현재;조용주;최석우
    • 한국정밀공학회지
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    • 제30권2호
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    • pp.194-205
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    • 2013
  • In recent years, the main concerns of enterprise management activities is how to strengthen the competitiveness to quickly respond to changes and sustain the growth in business environment. In order to achieve competitiveness and sustainability, a large variety of production informatization systems, such as MES (Manufacturing Execution System), ERP (Enterprise Resource Planning), have been introduced to manufacturing companies. However, there have been many problems owing to the reckless introduction of those systems. Therefore, it is necessary to evaluate the informatization level of the manufacturing company before introducing production informatization systems. This paper presents methodology and system to evaluate the informatization level of manufacturing company. The proposed evaluation method, based on the traditional questionnaire approaches, considers the various characteristics of the company. And then, we proposed models for calculation and production informatization level using 450 results of conducting a survey. Finally, a web-based system was developed for the evaluation of informatization level.

코업(CO-OP) 교육을 통한 창업 활성화 방안 연구 : 현장실습연계형 대학 교육모델 개발을 중심으로 (A Study on the University Start-Up Activation Plan through CO-OP Education : Focused on Development of a University Education Model with linking Field Practices)

  • 김춘식
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.61-80
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    • 2019
  • The cooperation between universities and industries is already one of the most important factors driving the national economy in the knowledge-based society of the 21st century represented by the Fourth Industrial Revolution. The Korean government has also been carrying out legal and institutional re-adjustments to promote industrial-university cooperation in line with demands for such changes in the times. However, despite this industry-academic cooperation system, there is still a significant mismatch between industrial demand and the university's workforce development system. By the way, there is a Cooperative Education(CO-OP) in Canada and the United States. It's an innovative link between the university and the industry. The reason is that the CO-OP program not only allows students to gain experience with their majors in the industrial field, but also plays a positive role in improving their specialty expertise. In particular, field information, ideas, and job insights that students acquire through CO-OP also serve as motivation for starting a business beyond employment after graduation. Furthermore, CO-OP experience is an important opportunity for future researchers to come up with commercialized research results that are not separated from the field sites The purpose of this study is to overcome the gap between industrial demand and the college manpower training system, and develop a Korean-style coaching program model as a growth engine for creative talent-building policies, represented by 'creation of start-ups and new industry.' In addition, this study suggested measures that can be applied in real universities. In addition, the study also highlighted that the introduction of CO-OP programs with field practices in Korea could also boost start-ups. Based on the Korean CO-OP program model, the curricula applicable to domestic universities consisted of two types : general and research-oriented university types.

Kano 모델 기반의 잠재적 고객 요구 개선 지수의 개발 : 교육서비스 분야를 중심으로 (Development of Potential Customer Demand Improvement Index Based on Kano Model : Focused on Educational Service)

  • 이형준;정영배
    • 산업경영시스템학회지
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    • 제41권1호
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    • pp.118-127
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    • 2018
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid measuring methods for service quality are necessary. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. Kano classified the degree of influence that is the degree of correspondence of the quality attributes of products and services to the subjective satisfaction of customers. As a result, the types of qualities are classified as attractive, must be, one dimensional, and indifference attributes. They have been widely used quality attributes in various industrial fields up to now. However, Kano model has a limit that it ignores the characters of the next frequent numbers even though there are not much gap comparing to the most frequent number in the questionnaire answers. The limit is attributed to the character of Kano model that the most frequent number is accepted as the only quality character. Timko calculated the customer satisfaction coefficient by using Kano's method and studied the differences in quality character by classifying the quality characteristics in a graphical way through the relationship between the satisfaction and the dissatisfaction coefficient. In this study, we used the quality level determination method of the 7-point Likert scale, which takes the weight into account, to complement the deficiencies of the existing Kano model. We also developed and applied a Potential Satisfaction Level (P) and Potential Customer Demand Improvement (PCDI) Index to present a new approach to the determination of service quality attributes. To measure the level of potential service satisfaction and to understand the degree of improvement, we collected specimens of 51 participants who has been trained in the National Strategy Business Training Program, which has been managed by government agent, and analyzed the results.

공공부문에서의 협업이 업무성과에 미치는 영향에 대한 연구 (Study on the Impact of Collaboration on Business Performance in the Public Sector)

  • 이향수;이성훈
    • 디지털융복합연구
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    • 제14권3호
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    • pp.35-43
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    • 2016
  • 우리사회를 둘러싸고 있는 대내외적인 환경변화는 우리 정부로 하여금 여러 가지 난제들을 해결하도록 압박을 하고 있다. 이러한 난제들은 대개 어느 한 부처 혹은 어느 특정기관만이 해결할 수 없는 다부처관련 혹은 여러 기관에 걸친 문제들일 가능성이 매우 높다. 따라서 정부의 문제해결 능력을 높이기위해서는 무엇보다도 협업이 문제 해결을 위한 필수적인 전략이라고 할 수 있다. 본 연구에서는 우리사회에서 많은 논란거리가 되어왔으나 여러 부처에 관련되어 있어 해결이 쉽지 않았던 난제들을 각고의 노력 끝에 해결한 지방자치단체의 사례를 분석하여 협업을 성공적으로 이끄는데 필요한 요인들이 무엇인지에 대해서 고찰해 보았다. 우선, 협업 및 협업의 유형에 대한 이론적 검토를 하였다. 둘째, 협업의 사례를 고찰하기 위해 관련 공무원들을 대상으로 인터뷰를 수행하고 그 결과를 분석하였다. 끝으로 정부부문내에서 협업을 촉진하기 위한 전략적 방안에 대하여 논의하였다. 분석결과 협업을 유도하기 위해서는 협업의 공동 목표를 공유해야 하며, 협업을 유도할 인센티브, 지원제도 등의 요인들이 매우 중요함을 밝혀냈다.

산업디자인 선도기업의 제품디자인 성공화 전략에 관한 연구 : 디자인 경영전략을 중심으로 (A Study on the Industrial Design of Leading Companies' Successful Product Design Strategy by Design Management)

  • 이해묵
    • 조형예술학연구
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    • 제2권
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    • pp.128-160
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    • 2000
  • The objective of this study is to establish a theoretical framework of factors and strategies for success , by probing into design management strategies and the resulting product development details of firms from many parts of the world that improved their images and competitiveness through industrial design. As a means for a company to successfully develop products and to survive, strategies for successful product development were unfolded by many leading businesses of industrial design, whose methods and strategies were respectively unique. International companies such as Philips, Sony, Braun, Ford, and Alessi employed industrial design to not only renew their brand perceptions, but also added values to human life by embedding exclusive designs that customers prefer in their products. They have used design as a business strategic tool, whose elemental processes are, planning, organizing, directing, and controlling. In conclusion, the successful strategies of the leading global companies' design management and product development share the following First, these companies seek design strategies that foresee upcoming changes and are ahead of their time. Second, the CEO is aware of the importance of design, has an appreciative eye for design, and puts in effort into supporting and developing his or her design sector. Third, the director is provided with the conditions in which he or she can take control of one's tasks, and has the abilities and qualities to provide visions for the future. Fourth, the product development team uses original and logical processes and is highly organized. Fifth, the design organization effectively utilizes necessary experts of internal and external company. Sixth, the firm produces innovative products that meet the customers' demand and predict the future. Seventh, the products developed shall employ cutting-edge technologies and are new and original. Eighth, the product must have an identity as a product that represents the company.

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4차 산업혁명의 서비스경제화 촉진 연구 (A Study on Accelerating Service Economy by the 4th Industrial Revolution)

  • 김현수
    • 서비스연구
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    • 제6권3호
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    • pp.15-27
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    • 2016
  • 본 연구는 4차 산업혁명으로 인한 산업과 고용 변화 방향을 연구하였다. 그동안의 1차 및 2차 산업혁명에서도 과학기술 발전과 생산성 혁신으로 농업 등 1차 산업과 제조업 등 2차 산업의 비중이 줄어들고, 서비스산업의 비중이 증대되었다. 그런데, 4차 산업혁명시대에는 서비스산업간에도 발전 방향이 차별화될 것으로 전망된다. 일자리 또한 그동안은 육체노동 일자리들이 기계로 대체되어 왔었는데, 이제는 지식노동 일자리도 기계노동으로 대체되고 있으므로, 고용구조의 큰 변화가 전망된다. 본 연구에서는 4차 산업혁명으로 인하여 변화되는 산업구조와 고용구조는 U-모델을 보일 것으로 분석하였다. 변화되는 U-모델 구조가 서비스경제의 정착을 촉진하는 구조임을 제시하고, 이 구조를 성공적으로 정착시키기 위한 방안에 대한 토론을 수행하였다. 본 연구의 결과는 서비스경제의 바람직한 진화 방향을 안내하고, 성숙한 미래 선진사회를 구축하기 위한 능동적 정책대안을 도출하는데 활용될 수 있을 것이다.

CSR 활동의 적합성이 소비자 제품 성능 평가에 미치는 영향: CSR 정보 원천과 소비자 전문성의 조절 효과를 중심으로 (Effect of the CSR Fit on the Perceived Product Performance and the Moderating Effect of the CSR Information Source and Consumer's Expertise)

  • 한샤오;남인우
    • Journal of Information Technology Applications and Management
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    • 제25권4호
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    • pp.41-65
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    • 2018
  • Corporate Social Responsibility (CSR) activities are important tool in corporate management strategies. However, the way that companies conduct CSR activities might bring different effect on consumers. The purpose of this study is to verify the effect of CSR fit (similarity between the firm's CSR activities and the firm's core products or technologies) on the consumers' evaluation on product performance. In addition to the main effects of CSR fit on perceived product performance, and we also examined how this effect changes when CSR information source and consumer expertise are involved as control variables. Study 1 of this research was conducted with US consumers and study 2 was with Chinese consumers. Experimental results show that consumers' perceive product performance is better when the fit between CSR activities and firm's core products or technologies is low than the fit is high. When CSR information sources are neutral sources, consumers perceive product performance to be better when the fit between the firm's CSR activities and the firm's core products or technologies is low than the fit is high. However when CSR information was delivered by company's source like nadvertisement, such difference disappears. This study also show that the higher the customer's expertise, the better the product performance was perceived for high-fit CSR activities. On the other hand, the lower the consumer's expertise, the better perceived product performance was perceived for low-fit CSR activities.

New Distribution Strategies of Korean SMEs in Post COVID-19 Pandemic Era: Focusing on the Innovation of Official Distribution Channels

  • Lee, Min-Jae;Jung, Jin-Sup
    • Journal of Korea Trade
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    • 제25권3호
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    • pp.153-168
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    • 2021
  • Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

전기자동차의 에너지 및 전기 요소기술을 선도하는 인력양성 알고리즘 (Human Resource Nurturing Algorithm Leading the Energy and Electric Element Technology of Electric Vehicles)

  • 윤용호
    • 한국인터넷방송통신학회논문지
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    • 제22권1호
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    • pp.181-186
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    • 2022
  • 세계 전기자동차 분야는 기술적 환경변화를 넘어서 시장 환경에까지 영향을 미치는 단계로 전환하여 완성차업체들은 "기술 우위 → 브랜드 제고 → 기존 내연기관 차량의 판매 확대"라는 기존 전략에서 시장경쟁력 제고라는 전기자동차 시장 자체의 확대로 전환되고 있다. 또한 전기자동차 부품시장은 기존 부품업체들의 사업영역 확대와 신규업체들의 진입으로 경쟁이 심화될 전망이며, 전기자동차 주요 부품의 효율성 향상을 위해 개발 협력도 활발히 진행될 전망이다. 이러한 전망과 함께 전기자동차가 성장할수록 자동차 산업의 전반적인 구조적 변화가 예상됨에 따라 배터리, 파워트레인(모터, 전력관리 제어시스템), 전기차 생산, 충전 인프라 등 전기자동차 Value Chain 전반의 성장이 예상된다. 따라서 본 논문에서는 변화되고 있는 전기자동차 산업의 발맞춰 기업이 원하는 다양한 고급인력을 양성하기 위해 전기자동차의 에너지 및 전기 요소기술을 선도하는 인력양성 알고리즘을 연구한다.

국내 마이데이터 태동과 데이터 거래에 관한 잠재적 주제 분석 (Study on Potential Topics of the MyData and Data Transactions Using LDA Topic Modeling)

  • 조지연;이봉규
    • 디지털융복합연구
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    • 제20권3호
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    • pp.221-229
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    • 2022
  • 최근 마이데이터 사업이 본격화됨에 따라 개인데이터 활용에 관한 관심은 더욱 증가하고 있다. 그러나 마이데이터에 관한 연구들은 아직까지 초기 단계로서, 법·제도적 논의에 집중되어 있으며 종합적인 시각에서 마이데이터를 조망한 연구는 부족한 상황이다. 이에 본 연구는 데이터거래에 관한 논의가 본격화된 2018년부터 현시점까지의 뉴스를 분석하여 사회적 논의가 형성한 잠재적 주제를 분석하고자 하였다. LDA 토픽모델링 기법을 통한 뉴스데이터 분석을 통하여 마이데이터 기반 금융혁신, 마이데이터 사업자 지위 및 허가, 데이터 관련 법 개정, 안전한 데이터 활용, 데이터 경제활성화 정책, 사업자의 전략 등 6개의 잠재적 주제를 도출하여 제시하였다. 본 연구는 마이데이터 태동과 함께 나타난 사회적 이슈를 종합적으로 조망하고 관련 논의의 공백을 도출하여 시사점을 제시한 의의가 있다. 향후 연구에서는 마이데이터 서비스 개시 이후의 변화를 파악하고, 마이데이터 산업별 심도깊은 연구를 통하여 구체적인 시사점을 제공하길 기대한다.