• Information Systems Review
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• v.11 no.2
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• pp.23-44
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• 2009

U-Services are inevitably essential for the realization of u-Cities. Most local governments in Korea have expressed much interest in introducing u-Cites and related u-Services. Since researchers anticipate that developing u-Cities will produce economic effects, the Korea government has support local governments to develop u-Cities and necessary u-Services. However, the technology issues have been dominiated in the field of U-City services and most of the U-City services do not reflects all the complicated and pluralistic sides of environment, which are caused by future uncertainties in developing u-Cites. For the purpose of addressing the above uncertainties, this paper attempts to develop the possible scenarios for U-City services through a scenario planning approach. A focus group interview and survey with professionals in the field of planning u-Cities was performed to identify these uncertainties. Then, in order to investigate the validity of the scenario planning methodology, the u-Service "u-Water purity monitoring" is adopted. After considering the relevant issues, we developed two possible scenarios: a mutual linkage service among u-Service related organization and a cooperating and coordinating service among local governments. On the basis of these scenarios, the strategies for potential U-City services are formulated. Various participants in developing U -City services are encouraged to use the scenarios as the foundation of predicting future features of u-Cities and developing the framework of the U-City service scenarios effectively.

• Information Systems Review
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• v.10 no.2
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• pp.21-48
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• 2008

The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.

• Journal of Information Technology Applications and Management
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• v.24 no.2
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• pp.81-96
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• 2017

Forecasting long-term mobile service demand is inevitable to establish an effective frequency management policy despite the lack of reliability of forecast results. The statistical forecasting method has limitations in analyzing how the forecasting result changes when the scenario for various drivers such as consumer usage pattern or market structure for mobile communication service is changed. In this study, we propose a dynamic model of the mobile communication service market using system dynamics technique and forecast the future demand for long-term mobile communication subscriber based on the dynamic model, and also experiment on the change pattern of subscriber demand under various scenarios.

• Korean Management Science Review
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• v.32 no.4
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• pp.97-108
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• 2015

This study proposes a mathematical model to estimate the economic value of weather forecast service, among which the precipitation forecast service is focused. The value is calculated in terms of users' satisfaction or dissatisfaction resulted from the users' decisions made by using the precipitation probabilistic forecasts and thresholds. The satisfaction values can be quantified by the traditional value score model, which shows the scaled utility values relative to the perfect forecast information. This paper extends the value score concept to a collective value score model which is defined as a weighted sum of users' satisfaction based on threshold distribution in a group of the users. The proposed collective value score model is applied to the picnic scenario by using four hypothetical sets of probabilistic forecasts, i.e., under-confident, over-confident, under-forecast and over-forecast. The application results show that under-confident type of forecasts outperforms the others as a measure of the maximum collective value regardless of users' dissatisfaction patterns caused by two types of forecast errors, e.g., miss and false alarm.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.279-291
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• 2020

This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

• Journal of Information Technology Services
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• v.8 no.3
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• pp.209-221
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• 2009

The successful mass media drama, 'The 1st Shop of Coffee Prince', has received lots of supports from the audience by showing them a vivid life and also enabling them to dream a real fantasy. One among the most powerful strategies that made this drama stay successful is the marketing value of the drama space fully maximized when doing the production. This study, introducing a unique representation of 2-D cell matrix with x-y plots of drama space set along the time stream following the scenario, first proposes a quantitative way of uncovering the hidden relation between drama space and scenario using nonlinear matrix filtering method and, secondly, suggests possible service designs mainly constrained by economical standpoints of the stakeholder in producing the drama. The methodology may invoke a plausible contradiction with art instincts that have hardly been supposed to be affected by financial debate, which, nevertheless, must sometimes be allowed under the circumstance of pursuing optimality in programming and producing the drama that must survive in the world of competitive market of service business.

• The Journal of Society for e-Business Studies
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• v.4 no.3
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• pp.139-158
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• 1999

In this paper we present the development of CITIS(Contractor Integrated Technical Information Service) reference model system which can be utilized for electronic commerce among enterprises. For the physical analysis target model, we selected switching system businesses of Korea Telecom. From analysis of life-cycle business process and data, we derived CITIS reference model containing CITIS To-Be model and CITIS scenario. Derived CITIS reference model is generalized so that it can be used not only for switching system businesses but other business areas regarding CITIS implementation. On the base of the derived CITIS reference model, We also developed CITIS information management system and CITIS-support workflow system as CITIS reference model system. Developed CITIS reference model system supports information and business process sharing among enterprises on internet and it does make a contribution to expansion of CITIS which is moving from conceptual research towards real implementation phase.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.27-46
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• 2013

To reduce time to market for converged services, the service provider needs to combine external services and internal processes together, and IT architecture for converged services has to support it. Service Oriented Architecture (SOA) enables the development of a converged service by combining external services and internal processes effectively. However, it is difficult for the existing SOA methods to support the evolution of a converged service, even though the service which consists of the converged service changes over time. In this paper, we argue that a method for profile-based dynamic service binding is required to support evolution of converged services. In order to identify requirements for the proposed method, a business scenario with a smart athletic equipment is given. We then present the concept and architecture of the method for profile-based dynamic service binding to meet the identified requirements. We also demonstrate a prototype implementation for evaluating the proposed method.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.117-132
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• 2023

With the recent spread of COVID-19, the size of the online shopping market continues to increase, and various online platforms are appearing in the market, and many small and medium businesses are entering the platform. As the recent increase in the use of the platform by small andmedium businesses as raised the issue of appropriate platform fees, the need for social discussions on the use of the platform and fees is raised. Currently, most discussions regarding fees primarily focus on specific cases from a negative perspective, and discussions that comprehensively consider the platform's utilization value and fees are insufficient. Therefore, this study aims to systematically and comprehensively understand platform fees by considering the value of using platform services and commission costs together. To achieve this, the economic value of each platform service was estimated and analyzed in detail. It selected two industries that are actively using online platforms, delivery services and e-commerce, and paid attention to changes in expected profits generated by sellers using platform services, and compared and analyzed expected profits based on estimated sales and costs for each scenario, such as whether sellers entered the platform and whether they used the service. As a result of the study, our results that entering the platform and using the platform service enable sales increase and cost reduction, which have a positive effect on the seller's expected profit. Through this study, we intend to understand platform fees from the perspective of user fees for platform service use and value acquisition, and based on this, estimate the economic value of platform services and fees to expand the value and cost of using platform services to a comprehensive and systematic discussion.

• 한국정보통신설비학회:학술대회논문집
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• 2008.08a
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• pp.331-335
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• 2008

Recently, the development of u-City and u-City services have been actively pursued by individual local government bodies in South Korea. This study focuses on the development of u-Health service, one of the services of u-City, by studying u-Health services in development (domestic and foreign) and by analyzing and proposing the communication infrastructure required to provide such services. Mainly, this study will focus on analyzing the current trend in personal mobile device based u-Health services domestically and internationally, and propose a new type of u-Health service, u-Diet service. The study will introduce the architecture, service scenario, technologies, characteristics, and the business model for the u-Diet service. It is expected that this study will provide the guideline for developing new u-Health services.