• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.1895-1904
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• 2014

This study explores the way to improve service quality with the application of Service Blueprint and Analytic Hierarchy Process (hereafter, "AHP") in medical tourism. Service Blueprint has been widely accepted to identify the possible fail points in service delivery system, and AHP analysis has been recognized as beneficial method to rate relative importance in multi-criteria decision making process. We try to understand possible pitfalls to enhance Chinese medical tourists, and propose the priority in the resolution process. In the first step, we reviewed the extant literatures about medical tourism of South Korea, and built initial Service Blueprint. Experts who experienced service delivery process towards Chinese patients participated to review the proposed Service Blueprint in the second step. Thirdly, after extracting the possible fail points from revised Service Blueprint, we asked experts to guess the relative importance of Chinese patient by AHP methodology. Four domains (Arrival and Welcoming, Hospitalization, Process before, operations, and after surgery, Recovery and discharge) were emerged with detail criteria. Results show that operations and treatment is the most important domain not to lose Chinese patient's loyalty with following hospitalization process domain. Also, we suggest the priority among sixteen criteria to prevent service failure.

• Journal of the Korean Operations Research and Management Science Society
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• v.42 no.3
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• pp.51-69
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• 2017

TVarious studies in different industries have proven the effectiveness of nanotechnology, which is considered as a representative technology that makes lives faster and more convenient and economical. However, as nanomaterials are tiny, consumers are concerned on whether they can do any physical harm. Therefore, based on the perceived usefulness and ease of use from the generally used Technology Acceptance Model (TAM), this study added additional variables including perceived risk. Moreover, this study introduced three kinds of trust (institution, people, and technology trust) as moderating variables, which can reduce the negative effect of perceived risk. Based on the analysis using the Structural Equation Model, we determined that perceived usefulness and ease of use positively influenced the intention to adopt nanotechnology products. Thus, when consumers regarded nanotechnology products as efficient and convenient, they showed increased intention to adopt the technology. Furthermore, perceived risk negatively affected the intention to adopt nanotechnology products, that is, when customers' perceived risk increased, the adoption intention of nanotechnology product decreases because of the potential risk from nanotechnology. On the one hand, the negative effect of perceived risk on adoption intention decreased when trust in nanotechnology washigh and when consumers highlytrust experts or administrators. On the other hand, trust in government, public institutions, and companies which produce nanotechnology products showed no significant moderating effect. This study is meaningful as it generalized TAM by applying the model to new nanotechnology products and extended existing studies by the addition of perceived risk and various trust factors to the model.

• Journal of the Korean Society of Marine Environment & Safety
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• v.22 no.3
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• pp.278-285
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• 2016

The key features of maritime accidents are the change of their attributes by new risks from time to time. To prevent maritime accidents in Korea, the impacts by new risks on domestic safety environments should be identified or predicted. The purpose of this paper is to find the hazard factors by new risks on maritime safety in Korea. The meaning of new risks is the elements of accident hazard which is compiled from new or rare or unprecedented events in the worldwide maritime transportations. The problems of new risks are the lacks of optimum countermeasures to mitigate accident risks. Using the questionnaires with 152 event scenarios classified by 20 accident causes, the hazard identification and risk analysis of new risks was performed based on the Formal Safety Assessment (FSA) by IMO. A total of 22 Influence Diagrams, which is to depict the transit flows between accident causes to consequences, is used in the construction of 152 event scenarios. A total of 20 accidents causes is the same contents as the causation factors represented in Statistical Year Book for Maritime Accidents of Korean Maritime Safety Tribunals. After defining the evaluation equations to the response results of questionnaires by 46 experts, the work for risk analysis is carried out. As results from the analysis of 152 scenarios, it is known that the root cause to affect on maritime safety in Korea is the pressure of business competition and it led to the lacks of well experienced crews, the overload of vessel operations and crew's fatigue. In addition, as results from the analysis of 20 accident causes, the three accident causes are to be candidate as main issues in Korea such as the inadequate preparedness of departure, the neglecting of watch keeping in bridge and the inadequate management of ship operations. All of the results are thought to be as basic hazard factors to safety impediments. It is thus found that the optimum Risk Control Options to remove the hazard factors and to mitigate consequences required are the following two factors: business competition and crewing problems.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.1
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.49-56
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• 2006

최근 제조업을 보완하는 새로운 성장동력으로 서비스산업의 중요성이 부각되고 있다. 특히 무선 인터넷과 통신 기술의 발전은 신 서비스 창출의 기회를 마련해주는 동시에 서비스 시스템을 복잡하게 변화시키고 있다. 그러나 기존의 서비스 개발은 정성적인 판단과 직관에 의지하고 있으며, 서비스 개발 방법론은 개념적이고 추상적인 수준에서 제공되고 있다는 한계를 가진다. 이는 모바일 비즈니스(mobile business)와 같은 복잡한 서비스 시스템의 변화에 능동적으로 대처하지 못하고 있어, 모바일 비즈니스를 위한 실질적이고 체계적인 신 서비스 개발의 방법론의 필요성을 증가시킨다. 본 연구에서는 morphology 분석을 통해 모바일 비즈니스를 위한 체계적인 신서비스 개발 방법론을 제안한다. 특히 새로운 무선 통신 환경아래에서 급격한 변화를 맞고 있는 음악 산업을 대상으로 제안된 방법론의 활용 사례를 제시할 것이다. 제안된 방법론은 크게 4 단계로 구성된다. 첫째, 제공되는 서비스 시스템을 체계화하기 위해 morphology의 dimension들을 정의한다. 각 차원은 서비스 시스템의 하위 시스템이며, 이는 기존의 문헌조사와 연구를 통해 정의된다. 둘째, 각 차원별로 morphology의 shape를 정의한다. 셋째, 각 차원의 shape를 조합하여 과거의 서비스 시스템을 표현하고, morphology의 dimension과 shape를 확장한다. 넷째, morphology의 확장된 dimension과 shape를 조합하여 새로운 서비스를 구성한다. 제안된 접근법은 크게 두 가지 측면에서 강점을 가진다. 첫째, 신 서비스 아이디어의 획득을 용이하게 할 수 있다. morphology분석은 체계적인 설계 방법론을 창의적인 생각을 돕는 도구로 의미가 있다. 둘째, 체계적인 신 서비스의 개발을 가능하게 한다. morphology접근법은 M-비즈니스와 같은 복잡한 서비스 시스템을 구조적으로 분석하고, 개발할 수 있는 기틀이 된다.킹 대상을 도출할 때까지 추가적인 분석과정을 반복한다. 제안한 방법을 통하여 조직은 기술적 생산 가능성 외에도 다양한 조직 운영 관점에서 적절한 벤치마킹 대상을 선정할 수 있으며, 이에 따른 목표를 수립할 수 있을 것으로 기대한다. 또한 더 나아가 global efficiency 관점에서 효율적 조직이 되기 위하여 단계적인 벤치마킹 대상 선정과 이에 따른 목표를 수립하는데도 유용하리라 판단된다.$1.20{\pm}0.37L$, 72시간에 $1.33{\pm}0.33L$로 유의한 차이를 보였으므로(F=6.153, P=0.004), 술 후 폐환기능 회복에 효과가 있다. 4) 실험군과 대조군의 수술 후 노력성 폐활량은 수술 후 72시간에서 실험군이 $1.90{\pm}0.61L$, 대조군이 $1.51{\pm}0.38L$로 유의한 차이를 보였다(t=2.620, P=0.013). 5) 실험군과 대조군의 수술 후 일초 노력성 호기량은 수술 후 24시간에서 $1.33{\pm}0.56L,\;1.00{\ge}0.28L$로 유의한 차이를 보였고(t=2.530, P=0.017), 술 후 72시간에서 $1.72{\pm}0.65L,\;1.33{\pm}0.3L$로 유의한 차이를 보였다(t=2.540, P=0.016). 6) 대상자의 술 후 폐환기능에 영향을 미치는 요인은 성별로 나타났다. 이에 따른 폐환기능의 차이를 보면, 실험군의 술 후 노력성 폐활량이 48시간에 남자($1.78{\pm}0.61L$)가 여자($1.27{\pm}0.45L$)보다 더 높게 나타났으며 (t=2.170, P=0.042), 72시간에도 역시 남자($2.16{\pm}0.56L$)가 여자($1.50{\pm}0.47L$)보다 더 높았다(t=2.910, P=0.008). 술 후 일초 노

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.25-44
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• 2010

In recent years, Ubiquitous City (u-City), the integrated and convergence of ubiquitous services, infrastructure, technologies and city management of the new future development city, is being initiated by the Korean government and local authorities as their new national growth engine. However, a performance measurement system for evaluating and monitoring the impacts of U-City implementation is yet to be established. This paper aims to develop an integrated performance management system (PMS) and extensively used as a tool for managing performance activities to support the visions and goals of the u-City operations. Based on current reviews on the literature and interviews with experts drew Critical Success Factors (CSF) and Key Performance Indicators (KPI) by four different measurement domains including U-City services, infrastructure, technologies, management and developed into an integrated performance measurement system based on the Balanced Scored Card (BSC) perspective. The system also provides number of examples of 'u-City Strategy Map' which illustrates a causal relationship between CSFs to execute u-City visions and goals.

• Journal of Service Research and Studies
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• v.10 no.4
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• pp.21-41
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• 2020

As the 4th Industrial Revolution unfolds rapidly, it is important to re-light the intrinsic mission given to universities from a system theory perspective as a condition for the university to survive. In this study, the university was prescribed as a fifth service industry that creates high value-added through higher education services, and attempted to provide a new and novel perspective to various university officials for the scientific rationalization of university management by re-describing it based on the Multidisciplinary perspective based on business administration, but in particular on the theory of service operation management. To this end, the primary purpose of this study is to classify the nature of educational organizations, research organizations, service organizations, and support organizations to properly perform the university's essential mission of education, research, and service, and to explore concepts and techniques for performing management activities that are appropriate to them. In addition, after identifying the university from an academic and practical point of view as a fifth service industry that creates high value-added through higher education services, but more specifically, to provide a new perspective and means for the scientific rationalization of university management by re-identifying university administration based on the business administration theory, in particular the theory of service operation management, and further reflecting a recent trend to view the university president from the CEO's point of view, the specific purpose of this study is to look at this academic system. Through this, we sought the ideal form of a systematic and scientific university management organization that can respond to new environmental changes.

• Journal of Korean Society of Archives and Records Management
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• v.24 no.2
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• pp.139-163
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• 2024

This study aims to analyze classification systems used in the public sector, collected based on legislation, and to improve the classification system for public records. From the Korean Law Information Center, 375 legislative clauses were searched, revealing about 80 classification systems. These systems were initially divided into lists, tables, and hierarchical classifications. Six types of classification system uses were proposed after combining three management types and two system functions. Among these models, classification systems used for core operations in public agencies often had the same entity as both developer and user. While systems adopted from other institutions were often modified as needed, they were predominantly used for reference tasks rather than core operations. However, in records management, crucial tasks such as record classification and disposal commonly use unmodified classification system items developed and managed by other agencies. Consequently, this study proposes that structural improvements are necessary for the record classification system. It suggests developing dedicated classification systems to support core functions or modifying existing systems and also applying records management disposal standards and guidelines to other relevant legislative provisions.

• Information Systems Review
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• v.20 no.1
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• pp.137-158
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• 2018

Online platforms recently expanded their connectivity through an authing service. The growth of authing services enabled consumers to enjoy easy log in access without exerting extra effort. However, multiple points of access increases the security vulnerability of platform ecosystems. Despite the importance of balancing authing service and security, only a few studies examined platform connectivity. This study examines the optimal level of authing service of a platform and how authing strategies impact participants in a platform ecosystem. We used a game-theoretic approach to analyze security problems associated with authing services provided by online platforms for consumers and other linked platforms. The main findings are as follows: 1) the decreased expected loss of consumers will increase the number of players who participate in the platform; 2) linked platforms offer strong benefits from consumers involved in an authing service; 3) the main platform will increase its effort level, which includes security cost and checking of linked platform's security if the expected loss of the consumers is low. Our study contributes to the literature on the relationship between technology convenience and security risk and provides guidelines on authing strategies to platform managers.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.169-176
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• 2015

This study try to analyze the relationship between the corporate culture type and performance about convergence corporate. In addition, we developed a model that fix this research to analyze the business culture and firms type in order to perform this study overall. In the daily operations of an organization's culture can be a source of corporate competitiveness, it may be classified as an important factor in the performance of the organization to promote. In other words, the organizational culture as well as be able to describe an individual's attitudes and behavior, microscopic, macroscopic analysis of organizational behavior can serve to connect conceptually each others and through this process can be seen as contributing to the achievement creation. Therefore, analyzed the influence of the relationship between corporate culture and performance form the basis of this study and research model was validated. Corporate culture in the form of the convergency enterprise found out the strong relationship with job satisfaction and organizational commitment in the research result. Finally, this research results are expected to be a useful guide as a basis for the creation and management of companies with a corporate culture in the near future convergence corporation.