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http://dx.doi.org/10.18807/jsrs.2020.10.4.021

A Strategic Approach to Enhancing University Management in the Era of Industry Revolution 4.0 - Application of Service Operations Management Theory -  

Sangcheol Jung (Daejeon area of the Korean Red Cross)
Segu Oh ( MERI, Chungnam National University)
Publication Information
Journal of Service Research and Studies / v.10, no.4, 2020 , pp. 21-41 More about this Journal
Abstract
As the 4th Industrial Revolution unfolds rapidly, it is important to re-light the intrinsic mission given to universities from a system theory perspective as a condition for the university to survive. In this study, the university was prescribed as a fifth service industry that creates high value-added through higher education services, and attempted to provide a new and novel perspective to various university officials for the scientific rationalization of university management by re-describing it based on the Multidisciplinary perspective based on business administration, but in particular on the theory of service operation management. To this end, the primary purpose of this study is to classify the nature of educational organizations, research organizations, service organizations, and support organizations to properly perform the university's essential mission of education, research, and service, and to explore concepts and techniques for performing management activities that are appropriate to them. In addition, after identifying the university from an academic and practical point of view as a fifth service industry that creates high value-added through higher education services, but more specifically, to provide a new perspective and means for the scientific rationalization of university management by re-identifying university administration based on the business administration theory, in particular the theory of service operation management, and further reflecting a recent trend to view the university president from the CEO's point of view, the specific purpose of this study is to look at this academic system. Through this, we sought the ideal form of a systematic and scientific university management organization that can respond to new environmental changes.
Keywords
Industry Revolution 4.0; Fifth Service Industry; Multidisciplinary Viewpoint; Service Operations Management; University management;
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