• Journal of Information Management
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• v.43 no.2
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• pp.199-222
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• 2012

Due to the increase of international business and activities, Koreans nowadays have higher needs to present their personal identity to the foreigners. In this process, the first requirement is to exchange personal names with foreigners. Therefore, the phonetic translation of Korean names into Roman alphabetic notation is frequently required, in order to deliver Korean personal names to the people who do not understand Korean alphabet. However, some confusions have been witnessed in the way of transforming Korean names into Roman (English) alphabet notation, due to the fact that there are many different ways to put Korean pronunciation into Roman (English) alphabet. This study examines different formats of Romanization of Korean personal names to find and suggest an optimal one. It first examines structures of and differences between Korean and Western personal names and usage patterns, reviews the issues surrounding Romanization of Korean personal names, and patternizes diverse Romanization formats currently used. Based on these examinations and consequent findings, I would like to suggest a format for the Romanization of Korean personal names which is considered to be the best.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• Journal of Fashion Business
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• v.14 no.6
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• pp.11-22
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• 2010

The main purpose of this research was to examine the linguistic characteristics of domestic men's formal wear brand name. Four linguistic characteristics of language type, combined structure type of language, word class, length of brand name were investigated in this research and also examined the difference between brand type. For sample selection, the 209 men's fashion brands were selected from '2009 Korea Fashion Yearbook' and then, 25 brands which could not collect proper informations about the brand name or naming were excluded. Among total 184 men's brand names, 66 men's formal wear brands were selected and studied. For data analysis, quantitative evaluation of the frequency and qualitative evaluation have been used. The result as follows.; (1) Seven language types were found in domestic men's formal wear brand names. English has been used the most, then followed by Italian and French. (2) For combined structure type of brand name language, the single word used the most, followed by separately combined word type, artificially combined word, and unified word type. (3) The most frequently used the type of word class was noun, and followed by phrase, adjective, and verb. In the noun type, 6 different types which expressed a person, concrete & abstract entity, place, acronym, and neologic were found. For phrase, only noun type was appeared, however, 6 out of 20 phrases were abbreviated type. All eight adjective brand names implied an attributive character of the brand such as 'Dainty' or 'Solus(Solo)'. (4) The long name used most and then followed by normal and short length of brand name. Looking by the number of syllable, 4 syllables appeared the most and then followed by 3, 5, 6, 2 & 7 showed the same rate, and 8 syllables. (5) The result which compared the difference according to each brand type showed a difference in its language type, language combined style, word class, but length of brand name.

• The Journal of the Korean dental association
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• v.56 no.12
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• pp.658-666
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• 2018

This study analyzes 21,686 dental clinic business names from 1946 to February 2016, where official records exist. The results of this study will be used as a historical data of Korean dental clinic and contribute to the decision of dental clinic name. According to the results of analysis, the first official dental clinic used in Korea was 'Chu' in 1946, 'Minsaeng' and 'Chusaeng' in 1958, and "Won" in 1959. In the 1960s, dentists' family names were often used as dental clinics. In the 1970s, dental clinic names were often used as dentists' family name, 'Jung-ang' and 'Seongsin'. In the 1980s, dental clinic name was used more than other names such as 'Seoul', 'Yonsei', 'Hyundai' and 'Sang-a' along with the dentist's family name. In the 1990s, a dental clinic name was used to refer to the words 'Yeonsei', 'Seoul', 'Hyundai', 'Sang-a', 'Isalang', 'Uli', 'Jeil', 'Bubu' used a lot. In the 2000s, Dental Clinic's name began to use english words such as $^{\circ}{\AE}Good$ Morning','White','Prime 'and adjectives such as 'Haengboghan', 'Ipyeonhan'. The characteristic of the dental clinic name in 2010 is the increase of the business name 'UD'. From 1946 to February 2016, the most commonly used dental clinic name was 'Seoul', 'Uri', 'Isarang', 'Yonsei', 'Hyundai', 'Good Morning' 'Jung-ang', 'UD', 'I', 'Miso'.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.267-272
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• 2021

The current study aimed at measuring the rate of loss in search results of the actual number of publications in journals indexed by Web of Science when not using the accurate official authority name as indicated by the Ministry of Education. Conducting a search using the authority name does not always yield complete results of all existing publications. Researchers in Saudi universities tend to use up to 10 different random names of universities when searching. This interesting fact has prompted the authors of this paper to conduct a study on the search results of 30 Saudi universities using the authority name as indicated by the Ministry of Education. The statistical analyses revealed that there is a high tendency for the wrong use of authority names. Results show that 8 universities were not found in the search results. Furthermore, other universities are losing between 10 and 30% of search results that reflect the actual number of publications. Consequently, the rank of each university, as well as the general rank of Saudi universities in the Web of Science, will be affected.

• Korean Journal of Plant Taxonomy
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• v.47 no.2
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• pp.154-160
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• 2017

The Korean plant names Changpo and Sukchangpo, including their related names Suchangpo and Kyeson, were somewhat confusingly used in both the Korean classics and even now. To clarify these names, the names written in the Chinese classics and the Korean classics were examined closely and compared to those of the modern flora of China and Korea. In the Chinese classics, Changpo and Sukchangpo were considered as conspecific with Acorus calamus, which has leaves with distinct veins, whereas Sukchangpo and Kyeson have leaves without distinct veins and are considered as A. gramineus. However, in the Korean classics, these names have been confusingly used thus far. Sukchangpo and Gyeson were considered as A. gramineus, and Sukchangpo and Changpo were considered as A. calamus, erroneously. Therefore, the following corrections are needed: plants having distinct leaf veins were named Changpo (A. calamus), and plants having vague leaf veins were named Sukchangpo (A. gramineus), and the names of Sukchangpo and Kyeson should be discarded to avoid confusion. In addition, to respond to the Convention on Biological Diversity, we propose a study to clarify the taxonomic identities of the plant names written in Chinese script and an examination of the Korean plant names listed in the Korean classics.

• Korean Business Review
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• v.12
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• pp.29-66
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• 1999

Electronic Commerce is rapidly expanding with the development of internet and will be very useful for the consumers in the future. However, we could not find many studies on consumers' attitudes and behaviors in the cybermarket. The purpose of this study is to analyze perceptions of college students in Seoul and Chunchon on Electronic Commerce. The main findings are as follows. First, they prefer surfing on the net with search engines like Simmamai or Yahoo to directly looking over the homepages of department stores and advertisement sites. Students in Chunchon, especially, tend to check out banners at E-mail sites. Second, most of the students get information about shopping mall sites and products from their friends, newspapers or magazines. And they want to have information (advertisements) classified by brand names of the products. Third, students in Seoul rely on brand names more than those in Chunchon do. Students in Chunchon, compared with those in Seoul, believe more kinds of products are available in the internet shopping mall. They complain, however, deficiencies of information about the products and high prices. They want the price information compared with those in traditional markets. Fourth, they feel very uncomfortable about informing their credit card numbers, and thus prefer payments with Electronic Money. And finally, they are not satisfied with return and exchange policies and after-sale services. They also complain that the products are not delivered safely when they are not home. They want the delivery-date indicated.

• Journal of Fashion Business
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• v.21 no.1
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• pp.148-165
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• 2017

An assortment of daily supplies have been documented in and accounting book that Hwa-sun Song, a wholesale dealer in Hongcheon, Gangwon-do, sent to Young-hui Sin, a customer. This study analyzed a total of 163 documentations in the accounting book between 1910 to 1916, which includes types of daly supplies, trading volume, and prices, maintained accounting between. Consequently, we are able to indentify companies that produced the applicable goods, names of products, units by which goods were counted, and the lowest and highest prices prevailing, along with kinds of goods patronized in everyday life in Hongcheon in the early 20th century. Paper had the maximum trading volume. The second, most traded were cigarettes, a symbol of the new culture. These were traded under various brand names, such as Kkotpyo, Guksyu, Sanhopyo, Syonghak, and Joil. Foodstuffs, were the third most traded items, including fish, fruits, sugar, Waeddeok, Chilwaeddeok, Color candies and Okchyun candies. Our results indicate that the snack food business had developed since the 19th century. Lighting equipment, oil, candles, matches as well as traditional oil lamps and flints cornered the fourth largest stock being traded. Medications were fifth, with prescriptions written for Insohwan, Hoechyungsan and Siungo, including quinine, a medicine for malaria. Other trades included kitchen appliances such as soup bowls, porcelain bowls, kettles, and drinking cups, and a variety of daily supplies such as mirrors, mats, umbrellas, Geumjiwaemil, hair oil imported from Japan, and soap.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.109-125
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• 2019

As interest on intelligent search engines increases, various studies have been conducted to extract and utilize the features related to products intelligencely. In particular, when users search for goods in e-commerce search engines, the 'color' of a product is an important feature that describes the product. Therefore, it is necessary to deal with the synonyms of color terms in order to produce accurate results to user's color-related queries. Previous studies have suggested dictionary-based approach to process synonyms for color features. However, the dictionary-based approach has a limitation that it cannot handle unregistered color-related terms in user queries. In order to overcome the limitation of the conventional methods, this research proposes a model which extracts RGB values from an internet search engine in real time, and outputs similar color names based on designated color information. At first, a color term dictionary was constructed which includes color names and R, G, B values of each color from Korean color standard digital palette program and the Wikipedia color list for the basic color search. The dictionary has been made more robust by adding 138 color names converted from English color names to foreign words in Korean, and with corresponding RGB values. Therefore, the fininal color dictionary includes a total of 671 color names and corresponding RGB values. The method proposed in this research starts by searching for a specific color which a user searched for. Then, the presence of the searched color in the built-in color dictionary is checked. If there exists the color in the dictionary, the RGB values of the color in the dictioanry are used as reference values of the retrieved color. If the searched color does not exist in the dictionary, the top-5 Google image search results of the searched color are crawled and average RGB values are extracted in certain middle area of each image. To extract the RGB values in images, a variety of different ways was attempted since there are limits to simply obtain the average of the RGB values of the center area of images. As a result, clustering RGB values in image's certain area and making average value of the cluster with the highest density as the reference values showed the best performance. Based on the reference RGB values of the searched color, the RGB values of all the colors in the color dictionary constructed aforetime are compared. Then a color list is created with colors within the range of ${\pm}50$ for each R value, G value, and B value. Finally, using the Euclidean distance between the above results and the reference RGB values of the searched color, the color with the highest similarity from up to five colors becomes the final outcome. In order to evaluate the usefulness of the proposed method, we performed an experiment. In the experiment, 300 color names and corresponding color RGB values by the questionnaires were obtained. They are used to compare the RGB values obtained from four different methods including the proposed method. The average euclidean distance of CIE-Lab using our method was about 13.85, which showed a relatively low distance compared to 3088 for the case using synonym dictionary only and 30.38 for the case using the dictionary with Korean synonym website WordNet. The case which didn't use clustering method of the proposed method showed 13.88 of average euclidean distance, which implies the DBSCAN clustering of the proposed method can reduce the Euclidean distance. This research suggests a new color synonym processing method based on RGB values that combines the dictionary method with the real time synonym processing method for new color names. This method enables to get rid of the limit of the dictionary-based approach which is a conventional synonym processing method. This research can contribute to improve the intelligence of e-commerce search systems especially on the color searching feature.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.453-462
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• 2016

Since the Internet provides a way of expressing and sharing Internet users' mindsets, corporate marketers want to acquire measurable and actionable insights from web data. In the past, companies used to analyze the attitude, satisfaction, and loyalty of consumers toward their brands using survey data, whereas nowadays this is done using the big data extracted from Social Network Services. In this study, we propose a framework for clustering brand names using the social metrics gathered on social media. We also conduct a case study of the automobile industry to verify the feasibility of the proposed framework. We calculate the brand name distance for each pair of brand names based on the total number of times that they are mentioned together. These distances are used to project the brand name onto a 3-dimensional space using multidimensional scaling. After the projection, we found the clusters of brand names and identified the characteristics of each cluster. Furthermore, we concluded this paper with a discussion of the limitations and future directions of this research.