1 |
Allan K. K. Chan, Yue-Yuan Huang(2001), "Chinese brand nNaming: a linguistic analysis of the names of ten product categories", Journal of product & brand Management, 10(2), pp.103-119.
DOI
ScienceOn
|
2 |
Jung Gangok(2001), "A study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding- pertaining to brand name relevancy and symbol expectancy", Yonsei University doctoral dissertation,p.46.
|
3 |
Noh Jango(1998), Brand work-out for strategic brand management, Han-un Kyungyoung, Han-un Choolpansa,pp.234-241.
|
4 |
"Word", Retrieved 2010. 05. 12, from http://en.wikipedia.org/wiki/Word
|
5 |
Noh Jango(1998), Brand work-out for strategic brand management, Han-un Kyungyoung, Han-un Choolpansa,pp.234-241.
|
6 |
"Word", Retrieved 2010. 05. 12, from http://en.wikipedia.org/wiki/Word
|
7 |
Kwon Haesook, Oh Yungjung(2005), "Linguistic formality of brand Name of dDomestic fashion industry focused on women's and bisexual apparel", Design study, Sangmyung Univ. Design Research center, 16, pp.3-4.
|
8 |
"Suit (clothing)", Retrieved 2010. 03. 12, from http://en.wikipedia.org/wiki/Suit_(clothing)
|
9 |
"Linguistic", Retrieved 2010. 03. 20, from http://en.wikipedia.org/wiki/Linguistics
|
10 |
"Semantics", Retrieved 2010. 03. 20, from http://en.wikipedia.org/wiki/Semantics
|
11 |
"History of suits", Retrieved 2010. 04. 17, from http://en.wikipedia.org/wiki/History_of_ suits
|
12 |
Chan Bik YAN(2007), "Brand naming a study on brand name traslation in China:U.S. brands translated into Chinese and Chinese brands translated into English", Hong Kong Baptist University master's dissertation, p.2.
|
13 |
Jung Gangok(2001), "A study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding- pertaining to brand name relevancy and symbol expectancy", Yonsei University doctoral dissertation, pp.46-84.
|
14 |
Tina M. Lowrey, L. J. Shrum, Tony M. Dubitsky(2003), "The relation between brand -name linguistic characteristics and brandname memory", Journal of Advertising, Retrieved 2010. 05. 20, from http://www. accessmylibrary.com/article-1G1-109506802/ relation-between-brand-name.html
|
15 |
Randall S. Rozin(2003), "A Good Name Is Better Than Riches -Tips to consider when selecting a new brand name", Retrieved 2009. 01. 20, from www.brandchannel.com /images/papers/rrozin.pdf
|
16 |
Noh Jango(1998), Brand work-out for strategic brand management, Han-un Kyungyoung, Han-un Choolpansa, pp.234- 241.
|
17 |
Kwon Haesook, Oh Yungjung(2005), "Linguistic formality of brand Name of dDomestic fashion industry focused on women's and bisexual apparel", Design study, Sangmyung Univ. Design Research center, 16, p.2.
|
18 |
"Brand Name Development", Retrieved 2010. 06. 01, from http://www.brandidentitygu ru.com/brand-name.htm
|
19 |
"Types of brand", Retrieved 2010. 06. 26, from http://drypen.in/branding/types-ofbrands. html
|
20 |
"Domestic fashion market for F/W, men's wear>women's wear", Maeil Business Newspaper & MK Inc, Retrieved 2010. 03. 12, from http://news.mk.co.kr/se/view.php ?year=2009&no=259106&sID=507
|
21 |
"Brand", From Wikipedia, the free encyclo pedia, Retrieved 2009. 01. 20, from http://en.wikipedia.org/wiki/Brand
|
22 |
P. Kotler(1988). Marketing Management(6th ed.), N. J.: Prentice Hall, p.463.
|
23 |
Jung Gangok(2001), "A study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding- pertaining to brand name relevancy and symbol expectancy", Yonsei University doctoral dissertation, p.44.
|
24 |
"Brand Name Development", Retrieved 2010. 06. 01, from http://www.brandidentitygu ru.com/brand-name.htm
|
25 |
"Word classs in English grammar", Retrieved 2010. 02. 10, from http://www.waylinkenglish.co.uk/?page=31060
|
26 |
Jung Gangok(2001), "A study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding- pertaining to brand name relevancy and symbol expectancy", Yonsei University doctoral dissertation, pp.38-46.
|
27 |
Shin Yunchun(2001), "A Study of the brand name strategy and naming process of reverse - focused on practical application of consumer and an applicant's participation -", Kyunghee University master's dissertation, p.41.
|
28 |
Kwon Haesook, Oh Yungjung(2005), "Linguistic formality of brand Name of dDomestic fashion industry focused on women's and bisexual apparel", Design study, Sangmyung Univ. Design Research center, 16, p.3.
|
29 |
Jung Gangok(2001), "A study on the consumer response to the brand name and symbol congruency, and product knowledge effects of branding- pertaining to brand name relevancy and symbol expectancy", Yonsei University doctoral dissertation, p.46.
|
30 |
"Verb", Retrieved 2010. 05. 12, from http://en.wikipedia.org/wiki/Verb
|
31 |
Noh Jango(1998), Brand work-out for strategic brand management, Han-un Kyungyoung, Han-un Choolpansa,pp.234-241.
|
32 |
"Adjective", Retrieved 2010. 05. 12, from http://en.wikipedia.org/wiki/Adjective
|
33 |
"Phrase", wikipedia, Retrieved 2010. 06. 10, from http://en.wikipedia.org /wiki/Phrase
|