• Title/Summary/Keyword: Business Case

Search Result 5,068, Processing Time 0.03 seconds

The Sharing Economy Business Model per the Analysis of Value Attributes (공유경제 비즈니스 모델의 가치 요인 분석)

  • Lee, Junmin;Hwang, Junseok;Kim, Jonglip
    • Journal of Information Technology Services
    • /
    • v.15 no.4
    • /
    • pp.153-174
    • /
    • 2016
  • On account of multiple causes, including prolonged global economic crisis, addressing environmental pollution and the advent of hyper-connected society, a new paradigm called 'sharing economy' has rapidly emerged. Many startups have attempted to build promising business model based on the sharing economy concept. Nevertheless, successful cases are still very rare in the global level, except for Uber and Airbnb cases. Therefore, this study analyzes necessary causes and sufficient causes for successful settlements in the market through a comparative case analysis on digital matching firms in the sharing economy businesses. For the case study, we compare five successful cases (Uber, Airbnb, Kickstarter, TaskRabbit and DogVacay), three failure cases (Homejoy, Ridejoy and Tuterspree) and a platform cooperativism case (Juno) in accordance with six value attributes of business model including value proposition, market segment, value chain, cost structure and profit potential, value network and competitive strategy. We apply Boolean method to support controlled comparison and eliminate unnecessary attributes. The Boolean analysis result shows that value proposition, cost structure and profit potential, value network and competitive strategy are the essential attributes. Furthermore, the result indicates that each attribute is a necessary condition, where all four conditions should be met simultaneously in order to be successful. With this result, we discuss essential consideration for those who are planning startup based on the sharing economy business model.

The Case Study of Internet Business Model focused on the Lodging Product Agent "T" (관광숙박 알선업 T사의 인터넷 비즈니스 모델 사례연구)

  • 박현지;유지안
    • Journal of Applied Tourism Food and Beverage Management and Research
    • /
    • v.12 no.1
    • /
    • pp.57-78
    • /
    • 2001
  • The propose of this study is to explore Internet business models of tourism-related business and to research ]edging product agents focused on the company \"T\". The procedure for this study is as follows: 1) Study literature review about the Internet business models of tourism-related business 2) Characterize the lodging product agents 3) Analyze the Internet business model of the agent \"T\" based upon preview studies 4) Suggest the future study of this field.study of this field.

  • PDF

Development of e-Business Model and e-Business Strategy : KNK Educational Institute Case (e-비즈니스 모형과 전략 수립 방법론에 관한 연구 : KNK 유학원 사례를 중심으로)

  • Kim, Jae-Kyeong;Ahn, Do-Hyun;Kim, Hee-Dong
    • Journal of Information Technology Services
    • /
    • v.2 no.2
    • /
    • pp.39-51
    • /
    • 2003
  • The Internet affects all economic activities. Physical world business must either adopt new digital strategies, launch new digital business to complement their physical world models, or be forced to completely revise their strategies. The purpose of this paper is to provide a framework that organizes the managerial decision-making process to assist managers in crafting and implementing e-business strategy. We applied the methodology to the case of KNK Educational Institute to explain the process. Core competence of KNK JUNIOR is researched according to our suggested methodology and activities and roles of KNK JUNIOR have been arranged.

A Case Study of eCRM on Marketing Developments of the Insurance Company in an e-Business Environment (e-비즈니스 환경에서 eCRM을 이용한 보험회사의 마케팅 전개 사례 연구)

  • Baek, Ju-Hyun;Kim, Tai-Young
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.33 no.1
    • /
    • pp.98-107
    • /
    • 2010
  • This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the introduction of e-Business. This study examines how eCRM Solution is introduced and how range used in the insurance industry, and discuss the business performance and operational effectiveness of eCRM Solution.

Factors Affecting Business Performance of Rural Tourism Operators (농촌관광 사업자의 경영성과에 영향을 미치는 요인)

  • Kim, Kyung-Hee;Hwang, Dae Yong
    • Journal of Agricultural Extension & Community Development
    • /
    • v.27 no.2
    • /
    • pp.65-74
    • /
    • 2020
  • The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

A Study on The e-Business Strategy and Corporate Performance (e-비즈니스 전략유형과 기업성과에 관한 연구)

  • Kim, Hee-Cheol;Moon, Young-Ja
    • International Commerce and Information Review
    • /
    • v.9 no.3
    • /
    • pp.33-57
    • /
    • 2007
  • This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

  • PDF

Understanding of Business Simulation learning: Case of Capsim

  • KIM, Jae-Jin
    • Fourth Industrial Review
    • /
    • v.1 no.1
    • /
    • pp.31-40
    • /
    • 2021
  • Purpose - According to the importance of business simulation learning as a new type of business learning tool, this study reviews the dimensions of business education and a brief history of business education simulation. At the end Capsim strategic management simulation program is introduce with its feature. Research design, data, and methodology - This study has been analyzed in a way that reviews at previous literature on simulation learning and looks at examples and features of Capsim simulation, online business simulation tools which has been used in the global market. Result - Capsim simulations are designed to offer focused opportunities for deep practice. That's why they are often more effective than passive tools such as textbooks, videos, or lectures. By the way, 'deep practice' is very different from 'ordinary practice'. After commuters who drive to school or work can accumulate thousands of hours of driving, but that doesn't make them expert drivers. The key to deep practice is self-awareness. That is, paying attention to what you are doing well and not so well. This is so important to learn that scientists use a specific term for it: 'metacognition', or thinking about the way you think and learn. Conclusion - The use of business simulation learning, such as Capsim, which is a given case, can create similar local systems by potentially engaging a large number of users in the virtual market. It could also be used as an individual to complete business training for students and those who are active in the business field of business.

Business Model and Floral Distribution Service Strategy for Creating New Value on Internet Environment - ROSEWeb Solution Case - (인터넷 환경에서 새로운 가치 창조를 위한 비즈니스 모델과 화훼 유통 서비스 전략 - ROSEWeb 솔루션 사례 -)

  • Lee, Seung-chang;Ahn, Sung-hyuck
    • Journal of Distribution Science
    • /
    • v.7 no.1
    • /
    • pp.5-34
    • /
    • 2009
  • This article describes a business case of ROSEWeb, a floral distribution service by internet of Newrun System Company. Newrun System is one of the floral distribution IT solution company. The purpose of this case study is to find out which factors of ROSEWeb solution of successful business model and internet distribution strategy that plays an important role as the floral distribution IT service. ROSEWeb has experienced many challenging obstacles while they prepare for this floral distribution IT service. This case study has found that Newrun System Company execute the rapidly transformation of business model to cope with changing situation. Specially, so far, ROSEWeb continuously keep on competitive advantage as floral distribution IT service through building core competence. this study shows that ROSEWeb's case broadly apply reference model to the building business model and formulating floral distribution service strategy and other internet business models. Finally, we intends to discuss about theses questions. the question is "by the existing state of entering Internet portal(Yahoo, Naver, Daum), Can ROSEWeb have sustainable competitive advantage in floral distribution service?", and "what is Newrun System's next business model?". Through the intensive interviews with people involved in the development of ROSEWeb, this article provides important implications to the business community who is preparing for new applications for mobile internet.

  • PDF

Case-Based Reasoning Framework for Data Model Reuse (데이터 모델 재사용을 위한 사례기반추론 프레임워크)

  • 이재식;한재홍
    • Journal of Intelligence and Information Systems
    • /
    • v.3 no.2
    • /
    • pp.33-55
    • /
    • 1997
  • A data model is a diagram that describes the properties of different categories of data and the associations among them within a business or information system. In spite of its importance and usefulness, data modeling activity requires not only a lot of time and effort but also extensive experience and expertise. The data models for similar business areas are analogous to one another. Therefore, it is reasonable to reuse the already-developed data models if the target business area is similar to what we have already analyzed before. In this research, we develop a case-based reasoning system for data model reuse, which we shall call CB-DM Reuser (Case-Based Data Model Reuser). CB-DM Reuse consists of four subsystems : the graphic user interface to interact with end user, the data model management system to build new data model, the case base to store the past data models, and the knowledge base to store data modeling and data model reusing knowledge. We present the functionality of CB-DM Reuser and show how it works on real-life a, pp.ication.

  • PDF

Case Studies on Preparing a Business Plan for the Foundation of Food Service Business and Analysis of Investing Economy. (외식사업 신규창업을 위한 사업계획서 작성방법 사례와 투자경제성 분석에 관한 연구)

  • 홍기운
    • Culinary science and hospitality research
    • /
    • v.3
    • /
    • pp.385-421
    • /
    • 1997
  • This study was performed as placing stress on business plan preparation and investing economy analysis centered to cases upon presenting the premises of study for new foundation of food service business. The summarized results are as follows: 1. In the aspect of carrying out process of practical project, establishing the promotion strategy, the facility project program, the menu program, the facility and furniture program, organization & manning schedule, the business operation schedule, review of all laws & provisions and the allout promotion schedule in order were deployed. 2. Analysis of investing economy for review of profitability 1) In case of investment, excluding 600million for the real setate lease among the total investment of 1billion, it was required by 161, 235, 000 for interior project, 161, 110, 000 for facility & equipment, 19, 235, 000 for fittings, 27, 600, 000 for menu plate & uniform, 27, 600, 000 for furniture, 13, 800, 000 for sign article. 2) In case of loss & profit presumed the annual turnover is to be 1, 115, 856, 000 the contigent profit(before tax) is to be 148, 966, 000 which is 13.3% in comparson to the sales amount and the net profit(after tax) for this term s to be 104, 276, 000 which is 9.3% against the sales and the profitable ratio to the equity investment( 500 million) is 20.9% and it satisfies 20% of the premises of study. 3) In case of the payback period will be approximately two(2) years which indicated within three(3) years that is standard of new project evaluation term of ordinary enterprise. 4) In case of internal rate of return it will be 21.5% which is favorable profitability as taking into account of 15% that is standard of new project evaluation by ordinary enterprise based on general downtown money interest. That the investing value of Happy Day profitability is hinted as it is sufficient enough as the case under this study based upon such results and considered that securing supremacy is competitive power in case of commitment will be possible.

  • PDF