• Title/Summary/Keyword: Business Case

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Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company (디지털전환 기반의 교육서비스품질 경쟁우위전략 : W사를 중심으로)

  • Chin, Hee Soo;Lee, Dong Won;Lee, DonHee
    • Journal of Korean Society for Quality Management
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    • v.50 no.4
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    • pp.843-861
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    • 2022
  • Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

Designing Processes for Ubiquitous-based Sport Business Model (유비쿼터스 기반 스포츠비즈니스모델 설계과정)

  • In, Sang-Woo
    • Journal of Information Technology Services
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    • v.10 no.4
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    • pp.47-65
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    • 2011
  • Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

Enterprise Knowledge Management System(KMS) Construction - using Business Analytics Solution : A Case of KB Card (Business Analytics를 이용한 기업 지식관리시스템 구축 사례 연구)

  • Lee, Chung Keun;Lee, Soo Yong;Lee, Gun Hee
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.137-149
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    • 2013
  • Although business Intelligence system is introduced to many companies over the past decade, The result of business benefits from BI investment are not so significant than expected. But still successful BI system can provide the ability to analyse business information in order to support and improve management decision making across a broad range of business activities. In recently, Business Analytics System(BA) is emerging as advanced alternative of outdated and inefficient BI System. This study is focus on constructing procedure of BA system in KB card company, which is major credit card company in South Korea. In practice there were just few works that mentioned well-designed environment of KMS system, and other contribution of this study is to make a platform which invoke revelation of collective intelligence in data analytic professional users group.

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A Study on the GSCM Strategy and Business Performance - Focus on DOOLEE VISION Case - (GSCM전략과 사업성과에 관한 연구 -두리비전 사례를 중심으로-)

  • Kim, Chang-Bong
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.325-336
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    • 2006
  • This paper examines the global supply chain management strategy and business performance of Doolee Vision Co. Ltd.. Based on the analysis of eighty-seven cases, the following results were found. First, it was found that just-in-time of GSCM strategy of firm have a positive influences on the business performance in transformation sector. Second, just-in-time of GSCM strategy of firm have a positive influences on the business performance in custody sector. Third, just-in-time of GSCM strategy of firm have a positive influences on the business performance in order response and support sector. Forth, just-in-time of GSCM strategy of firm have a positive influences on the business performance in customs sector. Fifth, just-in-time of GSCM strategy of firm have a positive influences on the business performance in customer service sector. However, several limitations, such as measurement for intra-industry homogeneity, measurement for flexibility of global supply chain management strategy, and measurement for business performance of global supply chain management, that make the preceding conclusions be considered preliminary.

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A Study on the Successful Internet Business Model for Internet Newspapers (성공적인 인터넷 신문의 비즈니스 모델에 관한 연구)

  • 권경륜;김승윤;이재범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.239-242
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    • 2000
  • Newspapers on the Internet, so called Internet Newspapers, have appeared since 1995 in Korea and have provided the news contents for free. So the most of the revenues come from internet advertising. That business model has not become so profitable. Therefore, internet newspapers are forced to find better and stable paths to profitability. This paper provides a news contents-based integrated business model and the case study using two cases supports that business model

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Diagnosing communication management using SW-CMM concept (SW-CMM 개념을 활용한 의사전달관리의 진단)

  • Lee, Seon-Gi;Park, Jeong-Ha
    • 시스템엔지니어링워크숍
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    • s.1
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    • pp.15-20
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    • 2003
  • Construction industry recognizes the necessity to manage is business from viewpoint of processes, and consider developing, evaluating and improving standard processes as important managerial target. SW-CMM provides basic framework for this process management. However, appropriate tailoring and adjustment are essential for SW-CMM concept to be applied to construction business. SW-CMM makes construction manager understand the capability of business process, based on which the priority of process improvement is judged. The capability is prescribed by common features. This paper introduces the basic frame for diagnosing construction business processes with SW-CMM, and presents the case study of analysing processes focusing on communication management.

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Technology Commercialization and Business Promotion in Science Park : Case Study of Taedok Science Town

  • Oh, Deog-seong;Kang, Byung-su
    • Journal of the Korean Regional Science Association
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    • v.13 no.2
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    • pp.119-141
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    • 1997
  • This study aims to identify the role of science park for technology commercialization and business promotion. After theoretical review about science park and technology commercialization, the instruments for stimulating entrepreneurship and business in science park are described. The experience of Taedok Science Town is examined in terms of main sectors of activities, universities as base for technology transfer and the potential for technology commercialization. In conclusion, the complex model is suggested as the development strategy for business incubation in accordance with the stages of development and active technology commercialization.

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Case Study of Color Marketing for Fashion Industry (패션산업(産業)의 컬러마케팅 적용사례연구(適用事例硏究))

  • Ko, Eun-Ju;Lee, Jee-Hyun
    • Journal of Fashion Business
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    • v.7 no.1
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    • pp.55-71
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    • 2003
  • The purpose of this research are to enhance the understanding of color marketing and to suggest future implementation strategy in the fashion industry. To do so, (1) the concept, requirements, tactics are discussed, (2) various cases are analyzed and key points of color marketing are suggested, (3) the current situation of color marketing and the problems are discussed, and (4) the future implementation strategies for the fashion industry are suggested.

Strategic Management for Growth in International Food Retail Market: Case of Carrefour SA

  • Kim, Renee B
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.49-56
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    • 2009
  • This paper provides in-depth analysis of internal and external factors that are important to food retailers' international market expansion, presenting Carrefour as a case. Nine sources of risks inherent in international retail market operation are explored and examined which are critical for Carrefour's international expansion. Key financial ratios of Du Pont System are used to assess Carrefour's performance in local market and relative to competitors. Carrefour's competitive advantages are also explored and compared with Wal-Mart, its major competitor in the international expansion.

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A BPN model for Web-based Business Process Reengineering and Specification (웹 기반 비즈니스 프로세스의 리엔지니어링과 명세를 위한 BPN 모형)

  • Jang, Soo-Jin;Choi, Sang-Soo;Lee, Gang-Soo
    • The KIPS Transactions:PartD
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    • v.10D no.3
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    • pp.471-488
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    • 2003
  • A web-based information system, that is a dominant type of information systems, suffers from the “web crisis” in development and maintenance of the system. To cope with the problem, a technology of reengineering to web-based business process, which is one of web engineering, is strongly needed. In this paper, we propose a BPN(Business Process Net) model and reengineering guides along with an application example, which are used for modeling web-based business processes and migrating to web-based information system. BPN model is a type of not only a Beta-distributed stochastics Petri net, but also an executable Activity diagram. BPN is modeled by using the Use Case analysis method and the Beta-distribution. The later is used for the purpose of modeling the uncertainty of execution time and cost of a business process. BPN model and reengineering heuristics might be used as a formal common model for business process specification languages, and analysis and design method for Web-based Information system, respectively.