• Title/Summary/Keyword: Business App

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A Case Study on the Evaluation Framework of a New Service Model in the Public Sector: Focusing on the Mobile Application Project (공공기관 지원사업 선정평가 프레임워크 개발 및 적용: 모바일 앱 서비스 지원사업 선정사례 중심)

  • Bae, Junseong;Kim, Eunhee;Koh, Joon
    • Information Systems Review
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    • v.14 no.2
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    • pp.117-140
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    • 2012
  • It is hard, but important to evaluate and select a new service model for the public sector, accompanying unexpectable risk. The purpose of this study is to build and develop the evaluation framework of public projects and to present a project evaluation system which is more rational and methodical. The evaluation framework has been developed by calculating the evaluation criteria and weights resulted from an interview with an expert group and Analytic Hierarchy Process(AHP). Moreover, market-oriented characteristics, technology-oriented characteristics, service development capabilities and policy-oriented characteristics were predominantly chosen as the evaluation items. The re-evaluation of the app development support programs was conducted to check the feasibility as an evaluation system influencing the performance of firms. The result of an evaluation system proposed by this study showed better evaluation performance than previous ones, better predicting the actual business performance. Currently, though the policies of the public sectors and support programs focus on the outcome and performance management, the result of this study shows the importance of project selections. Also, implications of the study are discussed.

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Motivational Factors Affecting Intention to Use Mobile Health Apps: Focusing on Regulatory Focus Tendency and Privacy Calculus Theory (모바일 헬스 앱 사용의도 동기요인: 조절초점성향과 프라이버시계산이론을 중심으로)

  • So, Hyeon-jeong;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.33-53
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    • 2021
  • Use of mobile apps being extended, privacy concern on the side of the users is increased while they are willing to provide the private information to use the apps. In this study, we tried to identify the motivating elements that influence the users' intention to use the apps, based on the tendency towards regulatory focus and the privacy calculus theory. To verify the study model, we collected data from 151 adults who use health apps throughout the country, and analyzed the data using the PLS-SEM method. According to the result of the study, it was turned out that tendency towards promotion focus had negative impact on privacy concern and privacy danger, and tendency towards prevention focus had positive impact on privacy concern. Privacy concern had negative impact on the intention to use the mobile apps, and privacy benefit and privacy knowledge had positive impact on the intention to use the mobile apps. Finally, the intention to use the mobile apps had positive impact on the intention to continue to use the mobile apps. In this study, we identified different impacts of two types of tendency towards regulatory focus on privacy concern, and identified different influences on the intention to use the mobile apps accordingly.

Study on Basic Elements for Smart Content through the Market Status-quo (스마트콘텐츠 현황분석을 통한 기본요소 추출)

  • Kim, Gyoung Sun;Park, Joo Young;Kim, Yi Yeon
    • Korea Science and Art Forum
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    • v.21
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    • pp.31-43
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    • 2015
  • Information and Communications Technology (ICT) is one of the technologies which represent the core value of the creative economy. It has served as a vehicle connecting the existing industry and corporate infrastructure, developing existing products and services and creating new products and services. In addition to the ICT, new devices including big data, mobile gadgets and wearable products are gaining a great attention sending an expectation for a new market-pioneering. Further, Internet of Things (IoT) is helping solidify the ICT-based social development connecting human-to-human, human-to-things and things-to-things. This means that the manufacturing-based hardware development needs to be achieved simultaneously with software development through convergence. The essential element the convergence between hardware and software is OS, for which world's leading companies such as Google and Apple have launched an intense development recognizing the importance of software. Against this backdrop, the status-quo of the software market has been examined for the study of the present report (Korea Evaluation Institute of Industrial Technology: Professional Design Technology Development Project). As a result, the software platform-based Google's android and Apple's iOS are dominant in the global market and late comers are trying to enter the market through various pathways by releasing web-based OS and similar OS to provide a new paradigm to the market. The present study is aimed at finding the way to utilize a smart content by which anyone can be a developer based on OS responding to such as social change, newly defining a smart content to be universally utilized and analyzing the market to deal with a rapid market change. The study method, scope and details are as follows: Literature investigation, Analysis on the app market according to a smart classification system, Trend analysis on the current content market, Identification of five common trends through comparison among the universal definition of smart content, the status-quo of application represented in the app market and content market situation. In conclusion, the smart content market is independent but is expected to develop in the form of a single organic body being connected each other. Therefore, the further classification system and development focus should be made in a way to see the area from multiple perspectives including a social point of view in terms of the existing technology, culture, business and consumers.

A Study on Remote Cultivation Consignment System for Hobby using LED Plant Factory (LED 식물공장을 이용한 취미용 원격 식물재배 위탁 시스템에 대한 연구)

  • Cho, Myeon-gyun
    • Journal of Convergence for Information Technology
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    • v.7 no.1
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    • pp.49-54
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    • 2017
  • In this paper, we propose a system that can provide a environment for plant cultivation in connection with LED plant factories and enable users to participate in plant cultivation remotely to engage in personal hobbies. The proposed system can monitor the growth conditions of plants through various sensors and remotely adjust the cultivation environment required for plant growth through the Arduino system, so that users can feel the satisfaction of plant cultivation and harvesting as a hobby. On the other hand, we suggest a mutual benefit structure for plant factory and users by securing a certain amount of income source to factory, by paying the idle space to the individual online. This paper demonstrates the feasibility of the proposed system by making the prototype of the remote plant cultivation consignment system using the Arduino and Android application(App.), and contributes to popularize the LED plant factories and expand the business area in future.

Exploratory Study to Develop Customers' Experience Measurement Scale of H&B Store

  • NOH, Eun-Jung;CHA, Seong-Soo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.7
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    • pp.51-60
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    • 2020
  • Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

A Study on Reducing Duplication Responses of Chatbot Based on Multiple Tables (다중 테이블을 활용한 챗봇의 중복 응답 감소 연구)

  • Gwon, Hyuck-Moo;Seo, Yeong-Seok
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.10
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    • pp.397-404
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    • 2018
  • Various applications are widely developed for smartphones to meet customer's needs. In many companies, messenger's typed interactive systems have been studied for business marketing, advertising and promotion to provide useful services for the customers. Such interactive systems are usually called as "Chatbot". In Chatbot, duplicated responses from Chatbot could occur frequently, and these make one lose interest. In this paper, we define a case that the response of Chatbot is duplicated according to the user's input, and propose a method to reduce duplicated responses of Chatbot. In the proposed method, we try to reduce duplication responses through a new duplication avoidance algorithm by building multiple tables in a database and by making combinations of user's input and its response in each table. In our experiments, the proposed method shows that duplicated responses are reduced by an average of 70%, compared with the existing method.

Development and Application of App for Promotion of the Specialized Liberal Arts of the students in an Engineering College (공과대학 학생들의 전문교양 지식 함양을 위한 앱의 개발 및 적용)

  • Ku, Jin-Hui;Park, Duk-Kyu
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.2 no.2
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    • pp.68-73
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    • 2010
  • For engineers in the knowledge-based society of the 21st century, not only the specialty in their major field, but also the capabilities of creative thinking/reading/writing, of communication and of understanding society/business/economy, and the knowledge of specialized liberal arts, like ethics, are required. For the specialized liberal arts knowledge, it is important to have interest in a field, read the relevant literature, and summarize and express thoughts, but in reality, it is difficult to accomplish a higher level of learning outcome within the limited regular curriculum. In this study, an application for smart phones that purports to cultivate the specialized liberal arts knowledge of the students enrolled in the college of engineering was developed and applied to classes. Under this environment, a teacher can interact with teacher's students through the structured knowledge on a real-time basis in any place at any time, and the students can reorganize the knowledge by themselves. In this way, this paper proposed a way of improving the level of specialized liberal arts knowledge in daily life.

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Comparative Analysis of National Policies for Open Data Government Ecosystem (공공데이터 생태계 조성을 위한 주요 국가별 정책에 관한 비교 분석)

  • Song, Seokhyun;Lee, Jai Yong
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.1
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    • pp.128-139
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    • 2018
  • As The Fourth Industrial Revolution and Intelligent Information Age came into full-scale, the policy of open government data has become a hot topic for each country. The United States, the United Kingdom, and other countries are shifting policy direction to "creating value" of open government data. Also, in the age of the digital economy where the data market is soaring, open government data is gradually being recognized as a new raw material for new business and start-ups. In addition, Korea ranked first in the OECD open government data evaluation twice in a row, and was highly evaluated in the international evaluation. However, domestic firms are still lacking in qualitative openness of government data, data is dispersed among institutions, lack of public-private data linkage, and development of app-oriented development. This study attempts to analyze major national policies for the creation of a data ecosystem that considers data lifecycle, from production to storage, distribution and utilization of data. First, the target countries were the leading public data countries among the OGP member countries, the USA, the UK, Australia and Canada. The results of this study are as follows. As a result of analyzing the results and comparing Korea's policies, it was concluded that most of Korea is superior in open government data policy. However, improvement of data quality, development of open data portal as an open platform, support for finding various users including apps and web development companies, and cultivation of open government data utilizing personnel are analyzed as policy issues. In addition, the direction of policy for the balanced ecosystem of Korea is presented together.

An Empirical Study on Intentions to Use of Smart TV (스마트 TV 이용의도에 관한 실증 연구)

  • Lee, Dong-Gun;Lee, Sang-Joon;Choi, Beom-Jin
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.107-118
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    • 2012
  • Smart TV is expected to take the center stage of the recent "smartization" trend in IT and consumer electronics as it performs a hub for various smart IT devices, such as smart phone, smart pad, PC, etc. It is distinct from traditional TVs or even IPTVs in the sense that it provides immersive and interactive experiences via apps downloaded through TV app store. Smart TV could serve as a new intermediary device between other smart devices and the Internet. While it started experiencing a rapid growth, little research has been conducted to understand this emerging technology in terms of its user acceptance and adoption by users. The current research attempts to fill the gap in the field by examining factors and processes for this new technology to be adopted by users. This paper draws on theories of IT acceptance and use, such as the "Unified Theory of Acceptance and Use of Technology", to investigate factors affecting "intention to use" of smart TV. The proposed research model is analyzed using the structural equation modeling approach. Findings show that such factors as innovativeness, switching cost, switching benefit, service interface, and user interface affect users' intention to use smart TV, through effort expectation, performance expectation, and social influence. Theoretical and managerial implications are discussed.

Diligence/Indolence Management Scheme Using WiFi Access Points (와이파이 무선접근점을 이용한 근태관리 기법)

  • Jo, Hyun Joon;Park, Jin Soo;Lee, Dong Gi;Kim, Dong Hyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.6
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    • pp.1395-1400
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    • 2014
  • Diligence/Indolence records are the key data for a human resource management and the basic data to measure the salaries of the employees. However, existing mechanical or electro-magnetic diligence/indolence management systems have the problems that the systems are often incorrect or require much cost to build them. In this paper, we design and implement the diligence/indolence management system using a smart device of an employee. To measure the data of the diligence/indolence, the implemented system acquires the location data of the employee using the MAC addresses of both a smart device and access points of the WiFi and transfers the data of punching-in/out based on the acquired location to a server. The benefit of the proposed system is that it is easy for small business to use the proposed D/I management system with low cost because the system exploits smart devices and WiFi access points installed previously.