• Title/Summary/Keyword: Business Analytic

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A Study on the Selection Factors of Mobile Fashion Shopping Apps (모바일 패션 쇼핑 앱 선택요인에 관한 연구)

  • Jung, Na-Eun;Lee, Hyung-Seok
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.199-202
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    • 2022
  • 본 연구에서는 소비자들이 모바일 패션 쇼핑 앱을 선택할 때 고려하는 요인들을 AHP를 활용하여 계층적으로 분류하고 가중치를 계산함으로써 선택요인들의 우선순위를 도출하였다. 현재 모바일 패션 쇼핑 앱을 사용하고 있는 소비자들을 대상으로 설문자료를 수집하여 분석하였다. 본 연구 결과, 모바일 패션 쇼핑 앱의 1단계 선택요인들은 경제성, 정보성, 편의성, 신뢰성, 부가서비스로 구성되었고, 이들 중에서 경제성이 가장 중요한 요인으로 나타났다. 또한 1단계 요인과 2단계 요인의 가중치를 종합화한 결과에서는 쿠폰 발급 및 할인이벤트가 가장 중요한 요인으로 나타났다.

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A Cognitive Modeling Approach for Successful Adoption of e-business in the Port-Logistics Industry (인지모델링 기법을 활용한 항만물류산업의 성공적인 e-비즈니스 도입방안에 관한 연구)

  • Lee Hong-Girl;Chu Bong-Sung;Chang Jae-Gon;Lee Cheol-Yeong
    • Journal of Navigation and Port Research
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    • v.30 no.1 s.107
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    • pp.61-66
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    • 2006
  • In order to promote e-business in port-logistics area, many studies have been conducted since then However, despite those studies related to e-business in this area, prominent achievements have not been presented, and moreover, research in academic side has been very rare, comparing to that cf practical side. In this paper, we focus on factors affecting adoption of e-business in the field of port-logistics industry. The purpose of this study is to find the factors which affect adoption of e-business in port logistics industry, and establish its structure, based on a cognitive modeling. To achieve the aim of this research, we framed a cognitive map with empirical data collected from port-logistics firms. And from the results of analysis, some critical points for successful adoption cf e-business in port-logistics industry were suggested.

A Cognitive Modeling Approach for Successful Adoption of e-business in the Port-Logistics Industry (항만물류산업의 S-비즈니스화를 위한 인지모델링적 접근)

  • Lee Hong-Girl;Chu Bong-Sung;Chang Jae-Gon;Lee Cheol-Yeong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2005.10a
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    • pp.275-280
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    • 2005
  • in order to promote e-business in port-logistics area, many studies have been conducted since then. However, despite those studies related to e-business in this area, prominent achievements have not been presented, and moreover, research in academic side have been very rare, compare to toot of practical side. In this paper, we focus on factors affecting adoption of e-business in the field of port-logistics industry. The purpose of this study is to find the factors which affect adoption of e-business in port logistics industry, and establish its structure, based on a cognitive modeling. To achieve the aim of this research, we framed a cognitive map with empirical data collected from port-logistics firms. And from the results of analysis, some critical points for successful adoption of e-business in port-logistics industry were suggested.

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The Analysis of Sensitivity of Imported Fisheries with Regard to Non-Economic Considerations Using AHP (AHP를 이용한 수입수산물의 비경제적 민감도 분석에 관한 연구)

  • Jang, Young-Soo;Park, Cheol-Hyung
    • The Journal of Fisheries Business Administration
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    • v.37 no.3 s.72
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    • pp.65-83
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    • 2006
  • This study is to obtain the order of the sensitivity of importing marine products with regard to non - economic aspects of considerations under the free - trade. Three criteria are extracted considering various aspects of Korean fishery society. They are the socio - economic, resource - environmental, and policy - appropriateness criterion. The Analytic Hierachy Process(AHP) is used to obtain the estimates of weights among these criteria. First of all, the weights between economic and non - economic in the first hierachy of sensitivity criteria turn out to be 83.3% and 16.7%. Second, the weights among three criteria in the non - economic aspect, the second hierachy, are following that the socio - economic criterion is 19.6%, resource - environmental 31.1%, and policy - appropriateness 49.3% respectively. 47 selected fishes are evaluated based on these three non - economic criteria using 9- point scales. The over - all order of sensitivity is a croaker, hairtail, flatfish, sea breams, and so forth in descending order. The least sensitive fish turns out to be an angler. In addition to the over - all order, the sensitivity based on the three specific non - economic aspects is also investigated. The most sensitive fish in terms of the socio - economic criterion is an hairtail while the least one is a filefish. The most sensitive fish in terms of the resource - environmental criterion is an abalone while the least one is an angler. Finally, the most sensitive fish in terms of the policy - appropriateness is a mackerel while the least one is a small octopus.

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An Analysis on the Important Weight of Evaluation Items in Technology Transfer using AHP (AHP를 활용한 기술이전 측정항목 중요도에 관한 연구 -국공립연구소 및 국립대학기술을 도입한 기업을 대상으로-)

  • Lee, Mi-Sook;Lee, Tae-Hwan;Kim, Jin-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2758-2765
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    • 2010
  • A technology transfer from public research centers or national universities to a company is an increasing phenomenon. The purpose of this study is thus to identify the major evaluation criteria of technology transfer from a company viewpoint and establish the importance weights of criteria through 2 level AHP analysis. First, 12 critical elements are extracted from previous studies and professional interview and these elements are tied into 4 factors; technological factor, organizational factor, environmental factor, and strategic factor. The results of AHP analysis show that strategic factor is more important and 'the growth of the technology' in the strategic factor is the most important element. This study will be used usefully when researchers in public research centers or national universities try to develop a technology considering a technology transfer to the other company.

A Study on the IT Project Selection Considering Budget Constraints (예산제약을 고려한 IT프로젝트 선정 모델 연구)

  • Park, Jaehee;Cho, Nam-Wook;Kim, Wooje
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.327-338
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    • 2013
  • Effective and efficient selection of IT projects is crucial for company's competitiveness. The selection of IT projects usually involves consideration of budget constraints but existing IT project selection models often neglect budget constraints. This paper presents an IT project selection model which considers budget constraints. AHP(Analytic Hierarchy Process) and Knapsack problem model have been combined to develop the proposed model, AHP-K model, where AHP is used to estimate weights of selection criteria and, then, a knapsack problem model is utilized to optimize selection of IT project while meeting the budget constraints. In this paper, a case study is provided to validate the effectiveness of the proposed AHP-K model. It has been shown that the proposed AHP-K model is better than the AHP model in terms of total utility of projects and investment efficiency.

Study on the defence R&D project risk analysis using AHP (AHP 기법을 이용한 국방연구개발사업 위험요인 분석에 관한 연구)

  • Eom, Jae-Seob;Kim, Seung-Bum
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.3
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    • pp.557-569
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    • 2013
  • Risk management activity for successful defense R&D project should be done anticipatorily and consistently over the entire project period and there should be a priority for management depending on importance of the risk factors. In this study, we verified the reliability and validity through factor analysis for the risk factors selected by the Delphi technique. We also obtained the relative importance of risk factors with analytic hierarchy process (AHP) and decided to prioritize for comparison of domestic and overseas research. According to the study, we found that it is important to settle the requirements and to classify the scope of R&D. It is also considered significant to have reasonable schedule for completion and secure the necessary resources in the early stage of project. Unlike previous studies, it appeared the technical factors are critical elements as well for defense R&D project.

A Study of the Decision to Standardize Sale Price Model of Supplying Apartment Houses (공동주택 분양가 결정모형에 관한 연구)

  • Hwang, Kyu-Sung;Lee, Chan-Ho
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.181-189
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    • 2017
  • The purpose of this research is to set a standard for deciding competitive marketing prices of new supplying apartment houses and to analyze decision factors in sale price of supplying apartment houses with Analytic Hierarchy Process; the resulted model does not use the method that joins the land cost and the cost of construction together, but the method that compares the sales prices of surrounding apartments. This research tries to set a standard for decision of the prices of newly supplying apartment houses by classifying the determinants into the $1^{st}$ step(4 factors), the $2^{nd}$ step(9 factors), and the $3^{rd}$ step(25 factors). According to the process, the relative importance of decision factors in the sale prices is determined and this should be used as the index of sale prices for newly supplying apartment houses when the houses are provided. In addition, through the $2^{nd}$ step including 9 factors, the comparative model for sale prices is defined and the model is presented to be applied in the real business. Subsequent study additionally considering the factors apart from marketing which tries to find a generalized standard needs to be conducted.

A Study on Success Factors of Online Game Using AHP (AHP를 이용한 온라인게임 성공요인에 관한 연구)

  • Ryu, Gui-Jin;Kwon, Hyeog-In
    • Journal of Korea Game Society
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    • v.7 no.4
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    • pp.135-145
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    • 2007
  • Recently, the Online Game industry has appeared the various change of the development environment in the rapid growth. So the online game company has been trying to search games able to success and they are performing diversified researching to prepare the judgment ground of success from initial stage of development. The aim of this study is to find success factors which is in the process from development to distribute for the online game through collecting opinions of specialist and taking survey to people employed in online game development field. Consequently, we indicate success factors using Analytic Hierarchy Process (AHP) and make out success factors for the online games. Furthermore, we suggest the way which is able to apply factors objectified so that exceed the limit of using it to the company planning to develop successful games objectively.

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Analysis of the risk factors for offshore gillnet fisheries in the floating offshore wind farms based on AHP technique (AHP 기법을 이용한 부유식 해상 풍력 단지 내 근해자망어업 위험 요인 분석)

  • Jong-Kap AHN;You-Jin PARK;Yu-Jin JEONG;Young-Su AN
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.59 no.4
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    • pp.354-361
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    • 2023
  • In this study, the AHP (analytic hierarchy process) technique was used to analyze the risk of expected risk factors and fishing possibilities during gillnet fishing within the floating offshore wind farms (floating OWF). For this purpose, the risks that may occur during gillnet fishing within the floating offshore wind farms were defined as collisions, entanglements, and snags. In addition, the risk factors that cause these risks were classified into three upper risk factors and ten sub risk factors, and the three alternatives to gillnet fishing available within the floating OWF were classified and a hierarchy was established. Lastly, a survey was conducted targeting fisheries and marine experts and the response results were analyzed. As a result of the analysis, among the top risk factors, the risk was the greatest when laying fishing gear. The risk of the sub factors for each upper risk was found to be the highest at the berthing (mooring), the final hauling of fishing net, and the laying of the bottom layer net. Based on the alternatives, the average of the integrated risk rankings showed that allowing full navigation/fisheries had the highest risk. As a result of the final ranking analysis of the integrated risk, the overall ranking of allowing navigation/fisheries in areas where bottom layer nets were laid was ranked the first when moving vessels within the floating OWF was analyzed as the lowest integrated risk ranking of the 30th at the ban on navigation/fisheries. Through this, navigation was analyzed to be possible while it was analyzed that the possibility of gillnet fishing within the floating OWF was not high.