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http://dx.doi.org/10.5394/KINPR.2006.30.1.061

A Cognitive Modeling Approach for Successful Adoption of e-business in the Port-Logistics Industry  

Lee Hong-Girl (Gyeongnam Development Institute)
Chu Bong-Sung (Graduate school of Korea Maritime University)
Chang Jae-Gon (Graduate school of Korea Maritime University)
Lee Cheol-Yeong (Graduate school of Korea Maritime University)
Publication Information
Journal of Navigation and Port Research / v.30, no.1, 2006 , pp. 61-66 More about this Journal
Abstract
In order to promote e-business in port-logistics area, many studies have been conducted since then However, despite those studies related to e-business in this area, prominent achievements have not been presented, and moreover, research in academic side has been very rare, comparing to that cf practical side. In this paper, we focus on factors affecting adoption of e-business in the field of port-logistics industry. The purpose of this study is to find the factors which affect adoption of e-business in port logistics industry, and establish its structure, based on a cognitive modeling. To achieve the aim of this research, we framed a cognitive map with empirical data collected from port-logistics firms. And from the results of analysis, some critical points for successful adoption cf e-business in port-logistics industry were suggested.
Keywords
Port-logistics industry; E-business; Cognitive modeling AHP(Analytic hierarchy process);
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