• Title/Summary/Keyword: Business Administration Field

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A Study on the Impact of Live Commerce Interaction on Consumer Emotional Responses and Behavioral Intentions (라이브 커머스의 상호작용이 소비자의 감정반응 및 행동의도에 미치는 영향에 관한 연구)

  • YuRong Sun;Byoung-Jai Kim
    • Journal of Information Technology Applications and Management
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    • v.31 no.2
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    • pp.35-49
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    • 2024
  • With the development of e-commerce, live streaming e-commerce, as an emerging marketing method, is on the rise. It integrates various ways of information delivery, providing consumers with unprecedented shopping experiences, particularly through its interactive nature, which can increase audience engagement and immersion. This study delves into how interactive elements in live streaming e-commerce influence consumer emotions and purchase intentions. By employing literature review and empirical analysis methods, we analyzed various interactive factors in the live streaming e-commerce environment and revealed the process through which these factors stimulate audience emotions and lead to specific purchasing behaviors. The results confirm that the interactive appeal of live streaming e-commerce significantly influences consumers' positive emotional responses, consequently enhancing purchase intentions. This study aims to explore the relationship between the interactive features of live streaming e-commerce and consumer emotional responses and purchase intentions, thereby filling theoretical gaps in the field of live streaming e-commerce and proposing new marketing theories. Additionally, by analyzing how interactive features stimulate consumers, optimal live content strategies can be proposed for live streaming e-commerce platforms and hosts, thus aiding in the improvement of marketing strategies and sales effectiveness.

Study on the Introducing of the Certificates for the Business Incubating Managers (BI 전문자격증 제도 개발 및 운영방안)

  • Kim, Hong;Chang, Seog-Ju;Ha, Kyu-Soo;Yoon, Byung-Seop
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.2
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    • pp.121-155
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    • 2007
  • This paper was based on the answers of the BI(Business Incubating) managers who had been working in the business incubating field. The main purpose of this research was to figure out working conditions of those managers and to find out proper solutions. The result of the research was as follows. Overall economic rewards for those managers were relatively low level, job conditions for those managers were short-time contract-basis and those managers' ages were relatively young, 20s or 30s, and majority of the managers' working experience was usually less than 3years. Also some of the full-time managers were spending much of their working time in administration affairs rather than practical business incubating or business incubating consulting service. Therefore, the satisfaction level for their salary and working condition was quite unsatisfactory and they didn't have positive vision for their job and for their business consulting service. As a result to resolve those negative affects and to promote overall working for those BI managers, authorized certificates are necessary for those BI managers. Then they can specialize BI managing works and can improve their working conditions by blocking non -certified workers and can advance the quality of their consulting service.

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System Dynamics Modeling for Policy Analysis of Occupational Injuries

  • Lee, Kyung-Soo;Nam, Seok-Woo;Chung, Hee-Tae
    • Journal of Korean Clinical Health Science
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    • v.2 no.2
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    • pp.126-132
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    • 2014
  • Purpose. Because traditional statistics approach had limitations in learning future forecasting and major factors causing occupational injuries in each industry, this paper develops a model forecasting and evaluating occupational injury rate by using a system dynamics model through the analysis of the industry injury statistics and the project for industry injury prevention. Method. The model of this paper consists of 12 total models such as a model of employees, of industrial disaster victims, of injury rate, etc.; In the analysis of firm size, it is classified and developed according to 12 groups on the basis of the number of employees, and in the analysis of industrial classification, it is done according to 10 total business fields such as manufacturing business, construction one, etc. Results. This paper suggests the methodology which forecasts industry injury rate by business field and size on the basis of developed model, and evaluates an industry injury prevention project from various angles. Conclusions. This paper deduced problem through the analysis of an industry injury by business fields and a comparative analysis of foreign cases, and analyzed to affect industry injury prevention by industry. And it also analyzed actual condition of industry injury, and did a difference in the level of safety consciousness according to the general characteristics of workers and occupational safety and health education related characteristics. In result, this paper suggests that analyzing occupational injury related factors, a safety budgetary allocation, and industry injury related factors can reduce illness costs such as employees' injury and medical care, and also assist cost for a disability.

A Study on a Quality Management System onto which Informationized Management is Grafted: - With Centering on the Direction for Development of a Standard Model of the Informationized Management System - (정보화경영을 접목한 품질관리방안 연구 - 정보화경영체제 표준모델 발전방향 중심으로 -)

  • Park, Seon-Guk
    • 한국디지털정책학회:학술대회논문집
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    • 2007.06a
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    • pp.127-143
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    • 2007
  • As the informationized society develops, for companies to be industrially competitive in global competition, innovation of business administration through informationization is a nation-wide task that must be driven. Small-to-mid size companies also tend to recognize the need for informationization and build the information systems, improving their informationization levels. To reduce errors in bringing in and running the information systems and increase efficiency In using them, the need for the standard and guide for informationization in small-to-mid size companies has increased. Accordingly, the national office of small and medium business administration has developed the informationized management system (IMS) certification standard in order to provide a national motive to secure the means for management innovation of small-to-mid size companies and have them recognize informationization as a business strategy. Now, there arises the need for the IMS certification standard, which was developed in early 2000, due to changes in environments of small-and-medium businesses and problems that have been revealed in field applications. In this research, we have examined the current situations of informationization in small-and-medium businesses that were revealed by the 2005 survey on the levels of informationization in small and medium business, have drawn the problems that have occurred in the process of applying the IMS in many small-to-mid size companies, have devised the measures against those problems, and have proposed a new IMS certification standard that reflects those measures. This research has proposed only the direction for development of the IMS certification standard. Future researches should deal with detailed items and criteria for evaluation and continuous improvement of them.

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A Study on the Influences of Authenticity of Hwasung-si Baegmi-ri Fishing Village Experience Program and Tourist Experience on Tourist Satisfaction (화성시 백미리 어촌체험마을사업의 고유성과 관광체험이 방문객의 만족에 미치는 영향)

  • Jang, Cheol-Ho;Jang, Young-Soo;Lee, Jung-Phil
    • The Journal of Fisheries Business Administration
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    • v.45 no.2
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    • pp.97-112
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    • 2014
  • This study aimed to redefine the concept of fishing village tourism. In addition, it aimed to carry out detailed analyses of the influences of authenticity and non-authenticity of fishing village experience on tourist's satisfaction as well as the influences of tourist's experience on their satisfaction. The study evaluated responses of people who visited research target fishing villages in the East sea area(Hwasung-si Baegmi-ri) which had been rated as successful case. The evaluation was performed to analyze how tourist satisfaction would be influenced by the authenticity of the fishing village experience program based on the authenticity theory(Wang, 1999) and the experience realms theory(Pine & Gilmore, 1999). This study tried to find out realistic factors of the experience realms theory through field investigation, conducting interviews, and holding discussions. From these, the cause-and-effect structure of authenticity, tourism experience and satisfaction could be identified. The results of hypothesis tests are as follows; With respect to the relationship between authenticity and satisfaction in hypothesis I, authenticity did not have a statistically significant effect on satisfaction, while non-authenticity had a significant influence. As a result, the research hypothesis I that authenticity influences satisfaction was partially supported. Regarding hypothesis II of the link between authenticity and tourism experience, a significant effect of authenticity was found in education experience, entertainment experience for Baegmi-ri village. The effect of non-authenticity was significant on deviation experience. Consequently, hypothesis II was also partly supported. The relationship between tourism experience and satisfaction in hypothesis III was significant in education, entertainment, and deviation experiences which lends support to hypothesis III to some extent.

A Study of the History of Medical Administration in Qing(淸) Dynasty (청대(淸代) 의정사(醫政史)에 관한 연구)

  • Kim, Ki-Wook;Park, Hyun-Kuk
    • Journal of Korean Medical classics
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    • v.20 no.3
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    • pp.79-99
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    • 2007
  • Basic summary of the medical administration : Due to Qing dynasty being the last of the dynastic era, it revealed overall extreme political traits in politics, economy, phenomenon, and cultural aspects. Few emperors of the early Qing dynasty adopted appeasement policy that mitigated ironies to a certain extent and showed growth in various business related fields. Even the medical administration had freshness during that period. United medical administrative system was generally formed, chicken pox was effectively prevented, shamanistic treatment was banned, medical journals were complied by the government, medical relief was more intensely done. However, actions on restoring Ming dynasty and against Qing dynasty as well as the reform power grew against Qing government threatening it. The drastically grown forces from the western region damaged Qing dynasty that the governors had to adopt despotic measures in politics, economy and culture. Social chaos began to arise, economy stagnated and weakened that the medical field also dwindled to the point where it could not be restored to the original point. The era of Qing dynasty was the period that had scientific culture at its fast growing pace, but for Chinese medicine, by contrary, due to autocracy and other factors, was faced with barriers in the medical development.

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A Study of the History of Medical Administration in Qing(淸) Dynasty (청대(淸代) 의정사(醫政史)에 관한 연구)

  • Kim, Ki-Wook;Park, Hyun-Kuk
    • The Journal of Dong Guk Oriental Medicine
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    • v.10
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    • pp.98-118
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    • 2008
  • Basic summary of the medical administration : Due to Qing dynasty being the last of the dynastic era, it revealed overall extreme political traits in politics, economy, phenomenon, and cultural aspects. Few emperors of the early Qing dynasty adopted appeasement policy that mitigated ironies to a certain extent and showed growth in various business related fields. Even the medical administration had freshness during that period. United medical administrative system was generally formed, chicken pox was effectively prevented, shamanistic treatment was banned, medical journals were complied by the government, medical relief was more intensely done. However, actions on restoring Ming dynasty and against Qing dynasty as well as the reform power grew against Qing government threatening it. The drastically grown forces from the western region dan1aged Qing dynasty that the governors had to adopt despotic measures in politics, economy and culture. Social chaos began to arise, economy stagnated and weakened that the medical field also dwindled to the point where it could not be restored to the original point. The era of Qing dynasty was the period that had scientific culture at its fast growing pace, but for Chinese medicine, by contrary, due to autocracy and other factors, was faced with barriers in the medical development.

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Comparative Study of Power Distance Tendency Between Administrative and Field Firefighters in Fire Department (소방기관의 행정직과 현장직의 권력거리 성향 비교연구)

  • Kyong-Jin Park;Bong-Kil Kim;Hyun-Mi Kim
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.3
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    • pp.645-653
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    • 2024
  • This study is a comparative study on the tendency of power distance between administrative and field personnel in fire departments. For this study, 355 firefighters nationwide were surveyed from August 22 to December 31, 2023, and the collected data was analyzed using the SPSS 24.0 statistical program. As a result of the reliability analysis, Cronbach's =.803 was found to be higher than the standard value of 0.6. irefighting agencies are firefighting organizations that work to resolve incidents quickly and efficiently at disaster sites, and an appropriate level of power distance is essential. However, excessive power distance between superiors and subordinates leads to self-righteousness in administration and incompetence in field activities through one-sided instructions and compliance. As a result of analyzing the power distance tendencies of administrative and field workers in fire departments in this study, it was confirmed that there was no bias in either direction with an average score of 2.55. And the level of power distance tendency between administrative and field firefighters was 2.56 points, showing no significant difference.

A Preliminary Study on Business Archives in Korea (국내 기업 보존기록에 관한 기초 연구)

  • Nam, Jae-woo;Kim, Jang-hwan
    • The Korean Journal of Archival Studies
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    • no.55
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    • pp.135-163
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    • 2018
  • Business is the key component of a capitalist system, and, recently, archives management in businesses has been emphasized to secure the transparency of business administration. However, until now, almost 20 years since archival studies were introduced in South Korea, there is a noticeably low interest in archives management. Archival studies in academic circles are still insufficient, and the level of archives management in the field of business practices is very low. For example, no academic discussions have been conducted on the concept and characteristics of business archives, as well as the suitability of the use of such terms. Thus, this study aims to prepare the basic foothold of business archives management studies in the future, examining the concept of "business archives." For this purpose, this study would diagnose the present situations and help readers understand theoretical discussions by introducing actual cases of business archives management.

The Study of the Increase of Entrepreneurship and Entrepreneurial Competency Thru Win-Win Type Field Study: New Store Movement Case (상생형 현장실습교육을 통한 기업가정신과 창업가 역량 향상에 관한 연구: 새가게운동 사례)

  • Lee, You-Tay;Jung, Dae Sung;Oh, Youn Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.121-130
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    • 2016
  • There is a growing interest in the technology transfer and commercialization both at home and abroad. Accordingly, this study looked at the concept of technology transfer and commercialization, identified the factors that should be taken into account in order to facilitate technology transfer and commercialization, and then performed a empirical analysis. As for the conventional technology transfer and commercialization, there was a tendency to limit its scope to the exploration, transfer and commercialization of technology itself. Here in this research, technology transfer and commercialization is defined the category to expand as various activities implemented in order to make sure that intellectual properties such as intangible technological developments, know-how, and knowledge are transferred between the relevant parties through a contract or negotiation, and the party to which the transfer is made can then further develop and exploit the technology into tangible products and other activities to obtain economic benefit out of that. In addition, the findings of the positive analysis of technology transfer and commercialization revealed that the focus of facilitating technology transfer has been on the technology itself, its management and securing efficiency of the systems and institutions involved in the technology transfer and commercialization. So there was lack of recognition as to the importance of financial support given to the phase of technology commercialization. This indicates that when it comes to the technology transfer and commercialization, quantitative performance has been the focus of interest such as patent application, registration, number of technology transfers, royalty, etc. So there was not enough understanding as to the issues of starting up a business, creating quality jobs through technology transfer and commercialization, which are directly related to the realization of the creative economy. In this regard, this research is expected to be used for the development for the future policies to boost technology transfer and commercialization as it suggests not only simply ensuring quantitative performance but also necessary to create the environment for the creation of the stable ecosystem for the parties involved in the technology transfer and commercialization and then to build circumstances in which creative economy can be realized.

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