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http://dx.doi.org/10.12939/FBA.2014.45.2.097

A Study on the Influences of Authenticity of Hwasung-si Baegmi-ri Fishing Village Experience Program and Tourist Experience on Tourist Satisfaction  

Jang, Cheol-Ho (Pre-Korea Fisheries Introstructure promotion Assocuiation)
Jang, Young-Soo (Department of Marine & Fisheries Business and Economics, Pukyong National University)
Lee, Jung-Phil (Department of Marine & Fisheries Business and Economics, Pukyong National University)
Publication Information
The Journal of Fisheries Business Administration / v.45, no.2, 2014 , pp. 97-112 More about this Journal
Abstract
This study aimed to redefine the concept of fishing village tourism. In addition, it aimed to carry out detailed analyses of the influences of authenticity and non-authenticity of fishing village experience on tourist's satisfaction as well as the influences of tourist's experience on their satisfaction. The study evaluated responses of people who visited research target fishing villages in the East sea area(Hwasung-si Baegmi-ri) which had been rated as successful case. The evaluation was performed to analyze how tourist satisfaction would be influenced by the authenticity of the fishing village experience program based on the authenticity theory(Wang, 1999) and the experience realms theory(Pine & Gilmore, 1999). This study tried to find out realistic factors of the experience realms theory through field investigation, conducting interviews, and holding discussions. From these, the cause-and-effect structure of authenticity, tourism experience and satisfaction could be identified. The results of hypothesis tests are as follows; With respect to the relationship between authenticity and satisfaction in hypothesis I, authenticity did not have a statistically significant effect on satisfaction, while non-authenticity had a significant influence. As a result, the research hypothesis I that authenticity influences satisfaction was partially supported. Regarding hypothesis II of the link between authenticity and tourism experience, a significant effect of authenticity was found in education experience, entertainment experience for Baegmi-ri village. The effect of non-authenticity was significant on deviation experience. Consequently, hypothesis II was also partly supported. The relationship between tourism experience and satisfaction in hypothesis III was significant in education, entertainment, and deviation experiences which lends support to hypothesis III to some extent.
Keywords
Fishing village experience program; Authenticity; Tourism experience; Satisfaction;
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Times Cited By KSCI : 1  (Citation Analysis)
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