• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.204-215
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• 2020

We analyze changes of consumption behavior for bundle services for the latest three years focusing on comparing the detailed service types and service providers to understand competition structure in the market. Our major findings and implications are as follows. First, the mobile telecommunication service is certainly deemed to be a major selection criteria for bundling service provider, therefore the leading company in the mobile telecommunication has become more significant market power. Second, IPTV has an important influence for slection of bundling service provider, lately in some cases, rather than broadband Internet. Third, the individual services affecting the selection of bundling service providers clearly showed differentiation among three operators as a mobile telecommunication service of SK Group, a broadband Internet of KT, and an IPTV of LGU+. In addition, the importance of individual services in securing subscribers has been increased as the preference factors to switch a service provider were synchronized with the decision of major bundling service provider. Finally, although it is difficult to find customers' lock-In due to the latest change of their intentions to switch a provider, we find it is continuously necessary to monitor customers' lock-in as there are more long-term customers with re-contracts. Our results provide the policy implications based on the change of competition structure and usage behavior in the bundle market which is not evaluated the competiton situation.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.3B
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• pp.161-167
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• 2007

In this paper, we evaluate the capacity of voice over internet protocol (VoIP) services over high-speed downlink packet access (HSDPA), in which frame-bundling (FB) is incorporated to reduce the effect of relatively large headers in the IP/UDP/RTP layers. Also, a modified proportional pair (PF) packet scheduler design supporting for VoIP service is provided. The main focus of this work is the effect of FB on system outage based on delay budget in radio access networks. Simulation results show that VoIP system performance with FB scheme is highly sensitive to delay budget. We also conclude that HSDPA is attractive for transmission of VoIP if compared to the circuit switched (CS) voice that is used in WCDMA (Release'99).

• Journal of Digital Contents Society
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• v.3 no.2
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• pp.143-152
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• 2002

In this paper, we present the general interface, label-switched path structure and link bundling in GMPLS to improve the scalability. The LMP protocol is also introduced to efficiently manage the internal link, and the signaling protocol, hierarchical path setup, hi-directional LSP setup and suggested label method are presented. Finally, the techniques of protection and restoration are presented. In specific, various applicable restoration techniques in GMPLS are discussed.

• Journal of Distribution Science
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• v.20 no.10
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• pp.1-9
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• 2022

Purpose: This study examines the economic and technical reasons for the uneven distribution of broadband internet services in Indonesia before and during the recession due to the C19 pandemic, and examines its effect on the country's economy. Research design, data and methodology: The research was designed by conducting an economic feasibility, which was verified through area observations and interviews with providers and their association, as well as the Regulator. Results: The results show that during the C19 pandemic, there has been an increase in the distribution of broadband internet services in Indonesia since there has been an increase in demand for cellular services and fixed services together. However, the increase in broadband internet service coverage is still not evenly distributed in the country and unable to boost the decline in Gross Domestic Product during the C19 pandemic. Conclusions: The increase in fixed broadband coverage by seventy percent is an indication for the state to make policies to encourage bundling techniques between operators with the aim of internet services being more evenly distributed throughout the country. Where, the influence of a more even distribution of broadband internet services in all countries is believed to be able to support the country's economy.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.6
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• pp.1256-1264
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• 2011

MBS (Multicast Broadcast Service) is defined in WiBro networks for implementing multicast-based services. However, most of the WiBro networks currently used in Korea do not have the MBS functionality and it causes some difficulty in implementing multicast-based services. This paper evaluates the performance of VoIP-based group communication services when implementing using the following two cases: unicast-based and multicast-based group communication systems. The performance evaluation is done using QualNet for each case in terms of the amount of network resource for the service, the delay and delay jitter of packets, and the difference of the delay of members in a group. The simulation result shows that the number of groups and members in a group in a WiBro network is limited because the amount of network resource for the service is increased according to the number of members in a group, and so, the MBS service is required in a WiBro network for a fully-fledged service of VoIP-based group communications. The simulation result also shows that, when a packet bundling is used, the number of groups and members in a group that can be supported in a WiBro network can be increased due to the decrease of the amount of network resource for the service.

• Information Systems Review
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• v.13 no.3
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• pp.123-139
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• 2011

This paper researches the value of domestic telecommunication bundle products. Customers evaluate each telecommunication products differently according to their attributes. The attributes affecting the customer value of telecommunication bundling can be categorized in 3 ones as follows; corporate image, service feature, and service price. Also authors analyze the difference of importancy that customers consider when they evaluate each products, and propose the optimal scenario for bundling. In conclusion, other two companies A, C excluding B should invest more resources into the portion that strengthen the attributes of company image, and service feature to upgrade their 'corporate image', and 'service feature'. According to 6-scenarios analysis on the bundle products, the QPS expansion of company A was the most advantageous position, but if companies B, C expand DPS made use of their strengths, they can prevent from decreasing additivity rapidly with sequential scenario. The above results show that one company may have equable power in each area, but if another company having strengths in special areas makes up for its weakness and differentiates gradually it can contribute to strengthen its competitiveness. This contributed much more theoretical and practical than the existing researches. Supposing that additivity index evaluated by consumers can be changed by efforts of companies, this scenario planning is the result of study showing that the investment and publicity of each company have to be considered as its characteristic of each product at the same time.

• 한국IT서비스학회:학술대회논문집
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• 2002.11a
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• pp.7-15
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• 2002

인터넷포탈의 유료화는 인터넷포탈이 가지고 있는 취약한 수익모델을 개선하기 위하여 반드시 달성하여야 할 과제라고 할 수 있다. 인터넷포탈이 서비스를 유료화 하는 과정에서 인터넷포탈의 경쟁환경적 특성에 따라 수익모델을 발전시켜가는 방식으로서 묶음상품을 이용하는 원리와 그 가능성을 검증하고자 하였다. 국내 인터넷포탈은 이미 이용자의 니즈에 부합하는 다양한 형태의 묶음상품을 제공하고 있음을 확인할 수 있었으며, 인터넷포탈의 묶음상품 전략이 인터넷포탈의 경쟁력을 높일 수 있는 강력한 수단 또는 새로운 수익모델을 창출해 나가는 자기발전의 방식으로 활용될 수 있음을 관련문헌에 대한 연구와 국내사례를 통해 살펴보았다.

• Journal of Information Technology Services
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• v.19 no.2
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• pp.69-82
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• 2020

In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

• Environmental and Resource Economics Review
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• v.27 no.2
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• pp.215-231
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• 2018

It is expected that the korean power retail market will be reorganized someday. Thus, this study analyzes the changes in consumers' utility level when new companies enter the retail market and offer various bundled services. For the analysis, the utility function of the consumers was estimated using the conjoint choice method. The results of the analysis can be summarized in two-folds. First, consumer will still prefer KEPCO in electricity sales. Therefore, difficulties can be expected when new companies enter the power retail market. Second, consumers do not favor bundled services in the electricity market also. Bundled services would not provide as much as utility each service provide separately.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.142-153
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• 2012

This study investigated a current situation of cable TV in order to seek and suggest cable TV's competitive superiority in the era of multiplatform media marketplace. This study suggested cable TV's direction from two aspects, short-term and mid and long-term strategies. As a result, it recommended that cable TV industry need to establish content circulation representatives, and reinforce multiformat contents suitable for various multiplatform uses, digital cable promotion, production of SO's originated programs, HD VOD, bundling services and diverse programs. As a long-term strategy, this study also suggested cable TV industry need to cooperate with smart TV industry in order to widen openness of its platform, and to provide not only diverse contents but also applications by offering two-way, mobile, and on-demand contents and services. Finally, this study proposed cable TV is needed to move towards a comprehensive media portal, which is a contents aggregator with the aforementioned business strategies.