• Title/Summary/Keyword: Brand value

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The Regional Festival Promotion Plan Utilizing Historical and Cultural Resources of the Chungnam Region: With a Focus on Tojeong Lee Ji-Ham's Geolincheong (충남지역 역사문화자원을 활용한 지역축제 추진 방안 연구: 토정(土亭) 이지함(李之菡)의 걸인청(乞人廳)을 중심으로)

  • Oh, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.23-33
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    • 2018
  • As there have been many cases where successful regional festivals acts as the promotion of regional brand images and as the driving force of regional economic development, changes in awareness that significantly accepts external promotion effects and the commercial value of regional festivals are greatly expanding. When seen from this perspective, the regional festival, which has Tojeong Lee Ji-Ham, a scholar in the Joseon Dynasty period in the 16th century and Geolincheong as subject matter, is expected to contribute greatly to the establishment of Chungnam Asan region's identity and to the vitalization of the regional economy. He is one of the all-time eccentrics and at the same time he is an intellectual who practiced innovative spirit of the times and a sense of economy for the relief and self-support of common people and the balanced development of the nation during his life. In this sense, the regional festival that is based on Lee Ji-Ham's Geolincheong has meaning and values as a cultural content from and device, which realizes and continues the spirit of the times and the thoughts that he pursued, in the modern context in time and space.

Finding Smartphone's Factors which Affect Satisfaction or Dissatisfaction based on KANO Model (KANO 모델을 활용한 스마트폰의 만족 및 불만족 요인 분석)

  • Lee, Sang-Gun;Lee, Sin-Seok;Kang, Ju-Young
    • The Journal of Information Systems
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    • v.20 no.3
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    • pp.257-277
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    • 2011
  • The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

Characteristics of Graphics Expressed on Fashion Items (패션아이템에 표현된 그래픽의 특성)

  • Rha, Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.111-124
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    • 2009
  • Since the graphics of fashion items as a means to deliver messages suggest practical sections of the society while showing individual ideas and identity, they have values of promotion to attract attention by manifesting an effective function during the process of delivering intentions and the signification. Accordingly, this study aims to investigate the characteristics expressed with graphics shown on T-shirts of casual wear out of all the fashion items and analyze the social messages reflected on them. Using the Barthes' system of denotation and connotation, distinguished symbolic functions and meaning among graphics were analyzed through the analysis of expression methods of the graphics as the denotation of initial meaning and connotation of secondary meaning. Each casual brand has led the sale of casual markets by appealing consumers with graphic items with characters printed such as various kinds of animals and symbols or lettering printed such as hieroglyph and logos, as various expressive methods and social significance as well as a effective communicative means of graphics. As examined above, graphics expressed on fashion items have an informative characteristic and a persuasive characteristic in the aspect of contents, which has a single value as a communicative characteristic. Those characteristics have developed into the fashion graphic actively reflecting a designer's conviction, values, feelings and identity by acting on social issues and publicness. That is, in the age of information, effective messages delivered through the fashion graphic to the public have contributed to the establishment of an appropriate atmosphere of visual culture while maximizing the role and function as a social significance.

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The Expression of the Human Body in Modern Arts and the Formative Nature of Costume (현대 예술에 나타난 신체의 표현과 복식의 조형성)

  • 권기영;조현주
    • Journal of the Korean Home Economics Association
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    • v.40 no.6
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    • pp.1-19
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    • 2002
  • This study is to observe the meaning, aesthetic formative nature of the human body which has been not only a main issue and discussion object but also socially, culturally connected with clothing by contemplating it in the respect of the trend of art. Additionally, a work of contemplation about human body introduced to fashion design was analyzed to renew the meaning and value of the formative art inside the human body. The way and scope of this study is to contemplate the concept and meaning of human body, based on the documentary records such as art history and clothing history in the West society as a main theme. The results of the analysis were as follows: In the first place, the formative characteristics shown in the modem arts expressing the human body since 1990 which are cubism, futurism, metaphysical painting, dadaism, surrealism, pop art, happening, feminism, body art, and technology art are distortion, exaggeration and dismantling. Second, the aesthetic formative nature and meaning in the human body appear to be different according to the standard of ideal beauty of human body when we examine the expression of it from the aspect of art-history and the meaning of human body implied in it. Besides, human body is being used as a messenger which delivers the message of modem artist to other people. So the changed meaning of human body has affected the clothing and made it possible to manufacture and form new styles of clothing that have never been before. In conclusion, the human body in the modem era plays an important role as a brand-new formative medium of communication in the human society and contributes to the development which applies the aesthetic formative nature of the human body to fashion design.

A Study on Demand Forecasting of Export Goods Based on Vector Autoregressive Model : Subject to Each Small Passenger Vehicles Quarterly Exported to USA (VAR모형을 이용한 수출상품 수요예측에 관한 연구: 소형 승용차 모델별 분기별 대미수출을 중심으로)

  • Cho, Jung-Hyeong
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.73-96
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    • 2014
  • The purpose of this research is to evaluate a short-term export demand forecasting model reflecting individual passenger vehicle brands and market characteristics by using Vector Autoregressive (VAR) models that are based on multivariate time-series model. The short-term export demand forecasting model was created by discerning theoretical potential factors that affect the short-term export demand of individual passenger vehicle brands. Quarterly short-term export demand forecasting model for two Korean small vehicle brands (Accent and Avante) were created by using VAR model. Predictive value at t+1 quarter calculated with the forecasting models for each passenger vehicle brand and the actual amount of sales were compared and evaluated by altering subject period by one quarter. As a result, RMSE % of Accent and Avante was 4.3% and 20.0% respectively. They amount to 3.9 days for Accent and 18.4 days for Avante when calculated per daily sales amount. This shows that the short-term export demand forecasting model of this research is highly usable in terms of prediction and consistency.

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Webcam-Based 2D Eye Gaze Estimation System By Means of Binary Deformable Eyeball Templates

  • Kim, Jin-Woo
    • Journal of information and communication convergence engineering
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    • v.8 no.5
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    • pp.575-580
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    • 2010
  • Eye gaze as a form of input was primarily developed for users who are unable to use usual interaction devices such as keyboard and the mouse; however, with the increasing accuracy in eye gaze detection with decreasing cost of development, it tends to be a practical interaction method for able-bodied users in soon future as well. This paper explores a low-cost, robust, rotation and illumination independent eye gaze system for gaze enhanced user interfaces. We introduce two brand-new algorithms for fast and sub-pixel precise pupil center detection and 2D Eye Gaze estimation by means of deformable template matching methodology. In this paper, we propose a new algorithm based on the deformable angular integral search algorithm based on minimum intensity value to localize eyeball (iris outer boundary) in gray scale eye region images. Basically, it finds the center of the pupil in order to use it in our second proposed algorithm which is about 2D eye gaze tracking. First, we detect the eye regions by means of Intel OpenCV AdaBoost Haar cascade classifiers and assign the approximate size of eyeball depending on the eye region size. Secondly, using DAISMI (Deformable Angular Integral Search by Minimum Intensity) algorithm, pupil center is detected. Then, by using the percentage of black pixels over eyeball circle area, we convert the image into binary (Black and white color) for being used in the next part: DTBGE (Deformable Template based 2D Gaze Estimation) algorithm. Finally, using DTBGE algorithm, initial pupil center coordinates are assigned and DTBGE creates new pupil center coordinates and estimates the final gaze directions and eyeball size. We have performed extensive experiments and achieved very encouraging results. Finally, we discuss the effectiveness of the proposed method through several experimental results.

The Color Comparison Expressed in Fashion Items of New Senior Generation between Korea and America (한국과 미국의 뉴시니어 패션 아이템에 나타난 색채 비교)

  • Lee, Eun-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.75-85
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    • 2014
  • This study is aimed to examine color expressed in fashion items and color of new senior generation in America and Korea. For this study, the three brands were selected by country after examining new senior fashion brand in the United States and Korea. The results of this study are as follows. First, In the case of Korea, t-shirt, cardigan, jacket, coat, and pants were investigated in order. In the case of the United States, blouse, sleeveless t-shirt, skirt, and one piece dress were investigated in order. In other words, Korea is characterized the practical and comfort features, the United States is characterized the practical and feminine modernity. Second, in the case of color, Korea is characterized Bk, YR, R, PB, G and the United States is characterized W, Y, YG, B, BG. In the case of tone, Korea is characterized dark greyish tone, light greyish tone, strong tone, vivid tone, deep tone, and light tone. In the United States, greyish tone, dull tone, soft tone, pale tone, bright tone, and dark tone were used. In the case of color by tone, both Korea and the United States are characterized R, RP, and PB in gorgeous tone. In the case of light tone, both Korea and the United States are characterized Y. In the case of plain tone, Korea is characterized Y and the United States is characterized B and G. In the case of dark tone, Korea is characterized R, Y, G, B and the United States is characterized P, R, and B. The results of the study is expected to be provide as forecasting dates of design planning for the new senior generation.

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Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources- (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로-)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

A Study on the Current Status of Furniture Industry in the Northern Region of Gyeonggi Province and Future Policy Direction (경기북부 가구산업현황과 발전 방향 모색 연구)

  • Rim, Kwang Soon
    • Journal of the Korea Furniture Society
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    • v.24 no.4
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    • pp.433-443
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    • 2013
  • The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

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A Study on the Demographic Characteristics and Job Satisfaction in Fashion Companies (패션기업의 인구통계적특성에 따른 근무만족도에 관한 연구)

  • Park, Ok-Ryun;Park, Ju-Hyun;Kim, Mi-Gou;Shin, Yong-Dae
    • 한국데이터정보과학회:학술대회논문집
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    • 2006.04a
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    • pp.253-265
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    • 2006
  • This study aims to figure out the relation between the demographic characteristics and job satisfaction of those who work at fashion companies. The subject of this study is those who work at fashion companies beyond the small and medium sized businesses and designer brand employees in Busan. We used SPSS/WIN 10.0 to analyze the data for this study. The job satisfaction was found to increase in proportion to the satisfaction with the job itself, the senior of official, wage and colleagues, which increases along with the level of post. The job satisfaction was found to be proportional to the level of work specialization, satisfaction with the company and welfare. The job satisfaction and the performance would improve if the work environment for employees is made better by making their works more diverse and discretionary to ensure a successful growth of fashion companies.

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