• Title/Summary/Keyword: Brand Quality

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Identification of Microorganisms from Eggs in Hypermarket in the Northern Gyeonggi Area (경기 북부 일부 지역 대형 마트 유통계란에 오염된 미생물의 분리)

  • Chun, Myoung-Sook;Hong, Seung-Hee
    • The Korean Journal of Food And Nutrition
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    • v.22 no.3
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    • pp.396-401
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    • 2009
  • Microorganisms or their toxins can be transferred to eggs and cause food poisoning in humans. Therefore, this study was conducted to detect microbial contamination of eggs and to identify microorganisms in any contaminated eggs. Four different brands of eggs were collected from hypermarkets in the northern Gyeonggi area. The total bacterial counts on the shells of the eggs varied greatly between brands. In addition, various bacterial species including Klebsiella pneumoniae, Pseudomonas mendocina, Alcaligenes xylosoxidans, Alcaligenes faecalis, and Enterobacter cloacae were identified on eggshells. Furthermore, mean of total bacterial counts of four brands was $3.4{\times}10^4 cfu/m{\ell}$ and E. coli was detected on the eggshell of one brand egg. However, Salmonella was not identified on all brands of collected eggs. We also demonstrated that the E. coli isolated from the eggshell was not pathogenic based on the absence of pathogen-specific gene expression patterns. Taken together, the result of this study indicate that strict quality control and improved distribution controls are required to decrease microbial contamination and improve human health.

An Analysis of Fashion Life Style and Purchasing Type for the Consumer, According to Fashion Trade Area - Focused on Taegu Fashion Trade Area - (패션 상권(商圈)에 따른 소비자(消費者)의 패션라이프 스타일과 의복구매류형분석(衣服購買類型分析))

  • Kim, Kyung-A;Yoo, Tai-Soon
    • Journal of Fashion Business
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    • v.3 no.3
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    • pp.1-14
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    • 1999
  • This study is to analyze consumer's visiting fashion trade area. The purpose of this study, focused on Taegu fashion area, Dongsungro and Bum udong, consumer's spatical beravior, fashion- life-style, clothing purchasing type and Store- Image, etc. This study targeted 580 women aged from 15 to 25 visiting fashion trade area. The methods of measuring include consumer behavior scale, fashion life style scale, clothing purchasing type scale and Stor - Image scale. In process of statistics, the frequency was used to measure consumer's spatical behavior, MANOVA to measure, fashion life style and $\chi^2$ examination was employed to measure clothing purchasing type. The followings are the conclusions of this study ; 1. consumer's spatical behavior by FTA(fashion trade area) : Most people visiting Dongsungro A trade area and Bum udong trade area depart home, while Dongsungro B trade area from school. In case of Bum udong trade area, in particular, more people move from other trade area than people do in Dongsungro trade area. 2. Consumer spatical behavior means by FTA : Bus is far most common transportation. 3. The purpose of visit by FTA : Most people visit Dongsungro B trade area for shopping, while Bum udong trade area for shopping and as a place for appointment. 4. The visiting frequency by FTA : In case of both Dongsungro A.B trade area and Bum udong trade area, at least once a week is most common. Particularly in case of Bum udong trade area, the number of people visiting once every three months and once more than six months is almost same. 5. A company by FTA : People accompanied by the same sex friends are most common in Both Dongsungro A, B trade area and Bum udong trade area in case of Dongsungro B trade area. There is no case of people accompanied by family. 6. The purpose of purchasing fashion comodities by FTA : In case of Dongsungro A trade area for recreation. In case of Dongsungro B trade area and Bum udong trade area, because of affordable price. 7. A Brand - pursued tendency by FTA : Much higher in Dongsungro trade area than Bum udong trade area, among consumers. A character - pursued tendency by FTA : Higher in Dongsungro A than Dongsungro B,A practical tendency and symphatetic tendency Higher in Dongsungro B than Dongsungro A or Bum udong trade area. 8. A Store - Image scale by FTA : The quality of goods is more important to consumers in Dongsungro B than to consumers in Dongsungro A. The data - service and atmosphere are much more important to consumers in Dongsungro B than to consumers in Dongsungro A and Bum udong trade area. The convenience is more important to consumers in Dongsungro B Bum udong trade area than to consumers in Dongsungro A. 9. There is no significant difference among clothing purchasing types by FTA.

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Product Development and Market Testing of Ready-to-Eat Mandu with Pond-Snail as a Health Food (건강기능성 우렁이 만두제품의 마켓 테스트)

  • Chang, Hye-Ja;Hwang, Yoon-Kyung
    • Korean Journal of Community Nutrition
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    • v.11 no.5
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    • pp.650-660
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    • 2006
  • Recently, according to increase in production of pond snails resulting from the widespread organic farming, organic farmers are showing a lot of interests in the promotion of consumption and extending the market of pond snails. This study was performed to suggest the process of product development of the ready-to-eat pond-snail Mandu as a health food, to show the results of market test of the pilot product, and to investigate the change of the sensory characteristics during storage periods. For the market test of pond-snail Mandu, the survey was developed and delivered to consumers. The questionnaire consisted of 3 parts such as respondents demographic characteristics, customer's perception of pond-snail Mandu before tasting, and customer's perception of that after tasting. And the market test was carried out with university students, welfare institution residents and apartment residents in the Seoul and Gyeonggi areas. As a result of the test, the most important purchasing factors were determined in the order of taste (49.5%), hygienic quality (12.5%), nutritional value (10%) and price (9%). And only 4.2% of respondents selected brand name as an important purchasing factor. After tasting pond-snail Mandu, consumers had suggested the better taste (t=6.986, p<0.000) and price (t=2.082, p<0.05) than those of before tasting. In response to favorable impression of pond-snail Mandu, 54.5% of total respondents evaluated positively. The favorable impressions came from iron-rich Mandu (27.6%), high protein and nutritious Mandu (24.4%), calcium-rich Mandu (17.9%), diet Mandu (13.3%), and delicious Mandu (12.5%) respectively. Sensory characteristics of pond-snail Mandu were evaluated by professional panels in terms of the softness of Mandu skin, chewiness, moistness, toothpacking, color, aroma, saltiness, and degree of plain, taste, and aftertaste. The evaluation of sensory characteristics on a 7-point scale, showed that softness of mandu skin (4.44) and aftertaste (4.11) got a low scores. The statistical difference of the tastes (p>0.05) was not founded by storage period of 7, 14, 21 and 28 days. Based on the result, the improvement of these characteristics are desired in developing the pond-snail Mandu. Research method applied to this study can be useful for developing a new product.

Job Characteristics of the Fashion Designers of Women's Wear Industries in Taegu (대구(大邱) 여성복(女性服) 생산업체(生産業體) 디자이너들의 직무실태(職務實態))

  • Kim, Soon-Boon
    • Journal of Fashion Business
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    • v.3 no.4
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    • pp.83-91
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    • 1999
  • The purpose of this study is to provide some useful references to the educational field in terms of providing on analysis of job characteristics of fashion designers working in the women's wear industries. The data were collected from 102 fashion designers working in women's wear industries through the questionnaire and were analyzed by SPSS packages of frequencies and percentiles for comparative study, and the results are as follows: 1. The demographic characteristics of the fashion designers are; unmarried (80.4%), working less than 2 years (20.2%), completion of junior college(68.6%), majority ages between 20-24 yrs(43.1%). An average length of working in one company war less than 6 months. 2. The ratio computer usage of the design room was approx. 52.0% especially in the management of sales (52.9%) and the ratio in fashion design was approx. 17.6% in merchandising planning. 3. 76.4% of respondents was working 10 hours a day, and 50% of them was dissatisfied on the job caused by excessive working hour (31.4%) and job over load (35.3%). In the developing fashion design with the relation of actual job, insufficient knowledges of the concerned technical and production fields (68.6%) were indicated as the most difficult area. In addition, fashion magazines were considered as the most helpful resource(94.1%). 4. It was noted that the target age groups for the brand were clearly divided into two groups, notably the early and middle of twenties and the early and middle forties. Among the produced items, formal wears were accounted for 52.9%. 5. As far as the contents of job are concerned, the fashion designers are mostly engaged in purchasing textile, collecting informations of fashion, quality control, whereas their actual job is apparel design. 6. The training that the fashion designer received beside formal education includes attendance of private institutes(62.7%), OJT(7.8%), seminars(4.9%). Regarding formal education, the respond indicated that they had least opportunity to received computer training. 7. The necessary subjects in the schools for the fashion designers in relation to the current job were fashion information, merchandising planning, pattern making, cutting, fashion marketing, knowledges of clothing material in sequence. Subjects which are necessary for the further development include pattern making(21.6%), fashion marketing(14.7%), and designing with computer(7.8%).

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Regional Broadcasting Program Factors Influence Public Relations for The Traditional Market Unity: Focused on (전통시장 융합을 위한 지역 방송 프로그램 요인이 공중관계성에 미치는 영향: 광주방송<시장이 좋다>를 중심으로)

  • Shin, Il-Gi;Choi, Yun-Seul;Shin, Hyun-Sin
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.1-8
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    • 2015
  • To identify the satisfaction level towards Gwangju regional TV broadcasting company's program, "I Like the Market" and the effect of market vitalization on the market merchants' public relationships, this study carried out survey targeting 256 merchants who are residing at the region. The research results demonstrated that the satisfaction level towards the program and market vitalization via the program exert significant effect on the public relationships. Specifically, satisfaction level towards the program for the vitalization of regional broadcast exert effect in the following order; devotion, relationship and reliability. Meanwhile, market vitalization exert positive effect on the relationship, reliability and devotion, in the order mentioned. This implies that the development of quality program for the regional residents plays an important role in the convergence of regional broadcast and in increasing broadcasting company's brand image. Accordingly, positive interaction via regional vitalization when it comes to the formation of regional broadcast program going forth may be needed for regional broadcast policies.

Survey Research of Homemade and Commercial Cabbage(Baechu) Kimchi on Physicochemical Quality Characteristics (자가제조 배추김치와 시판 김치의 이화학적 품질 실태 조사)

  • Yi, Sang-Hwa;Park, Shin-Young;Jeong, Dan-Hee;Kim, Jin-Young;Lee, Ae-Jung;Shin, Hyun-Ah;Moon, Ji-Hea;Lee, Jin-Hyeuk;Kim, Sung-Eon;Ryou, Hyun-Joo;Om, Ae-Son
    • Korean journal of food and cookery science
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    • v.25 no.6
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    • pp.671-676
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    • 2009
  • In order to develop and propagate the low sodium kimchi for preventing high sodium related diseases, the salinity, pH and acidity of cabbage(Bachu) kimchi sampled from home located in 6 big cities(Pusan, Daegoo, Kyungjoo, Daegoo, Jeonjoo, Daejeon, and Seoul) and commercial 6 manufacturers(A~F) distributed in markets were monitored and analyzed in the current study. Salinity was significantly (p<0.05) higher in homemade($3.03%{\pm}0.60$: 1.79~4.40) kimchi than in commercial($2.38%{\pm}0.60$:1.04~2.87) kimchi. Also, salinity was significantly(p<0.05) higher in Pusan($3.45{\pm}0.60%$) kimchi than in Kyungjoo($3.11{\pm}0.39$), Daegoo($3.19{\pm}0.42$), Jeonjoo($2.98{\pm}0.32$), Daejeon($3.00{\pm}0.38$) and Seoul ($2.52{\pm}0.46%$) kimchi. However, there was no significant difference(p<0.05) of salinity in 6 kinds of commercial kimchi. Related to this result, pH of kimchi from homemade and commercial was $4.40{\pm}0.29$(3.72~6.03) and $5.45{\pm}0.76$ (4.23~6.35), acidity of kimchi from homemade and commercial were $0.99{\pm}0.30%$(0.28~2.17) and $0.45{\pm}023$(0.17~0.93), respectively. Thus, the current study provides evidence that we may need to manufacture the low sodium kimchi because all homemade kimchi, especially Pusan and Daegoo kimchi and commercial brand kimchi contained over 2% salinity.

The Effects of Consumers' Recognition and Information Searches Comparative to Private Brand(PB) Products on Consumer Dissatisfaction (유통업체 브랜드(PB)제품에 대한 소비자인식과 비교정보탐색이 소비자불만에 미치는 영향)

  • Ma, Mi-Young;Cui, Ming;Bae, Yoon-Shin;Seo, Mi-Hye;Na, Seung-Bok;Lee, Seung-Sin
    • Journal of Families and Better Life
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    • v.32 no.2
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    • pp.99-116
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    • 2014
  • Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

The Influence of Physical Environment Service of Coffee Shops on Customer Satisfaction -Focusing on Texas Region Customers- (커피전문점의 물리적 환경이 고객 만족도와 충성도에 미치는 영향 -미국 Texas 지역 고객을 대상으로-)

  • Lee, Kwang-Woo;Kim, Hyo-Jin;Jeon, Min-Sun
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.42-57
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    • 2015
  • When a customer chooses a coffee shop, different factors can influence his/her purchase. These factors can include tangible as well as intangible elements such as the coffee shop's atmosphere, layout, and interior. Thus, many coffee brands strive to serve not only a diverse menu, but also a unique quality of environment. This study aimed to investigate the influence of physical environment on customer satisfaction and loyalty in the coffee shop and evaluate the influential power of the physical environment factors using hierarchical regression analysis. Data was collected from customers of coffee shops in Texas, the U.S. The study found that the coffee shops' physical environment influenced the customer's satisfaction and loyalty. Particularly, the coffee shop's physical environment including ambient and interior design greatly influenced the customers' satisfaction. However, a broad range of physical environment factors such as temperature, aroma, lighting, color, and interior furnishings should be provided to increase the customer loyalty. The results may have a broader application to provide effective managerial and marketing information to Korean coffee entrepreneur brand in the U.S. and beyond.

A Monitoring and Evaluation on the Project for Utilization of Cultural Property - Focused on the Project "SaengSaeng Cultural Property" in 2016 - (문화재활용 사업 모니터링 및 평가 - 2016년 생생문화재사업을 중심으로 -)

  • Park, Dong-Seok
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.1
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    • pp.90-103
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    • 2017
  • This study carried out field evaluation by experts, monitoring by the public, and visitor satisfaction survey for 88 sites by using cultural property projects that received support from "SaengSaeng Cultural Property"in 2016. The result of the comprehensive evaluation was 'good', the part of planning, outcome, annual special index were 'good', field operation and performance were 'normal'. The field evaluation was rated as 'normal' by experts, monitoring by the public was 'good', and visitor satisfaction survey was also 'good'. The advantages of the project were as follows; increased enjoyment of local cultural assets, utilization of historical and cultural heritage as tourism, expansion of local participation and cooperation. On the other hand, the disadvantages were as follows; shortage of promotion to other local people, deterioration of program's quality, insufficient materials for explanation of cultural assets, insufficient program for staying. We suggested measures to develop the project as follows; developing paid contents in order to secure sustainability, connection with other programs, developing representative program and brand, improvement of environment to participate, strengthening of role for experienced local organization, utilization of local artists and volunteers, exchange between local organization, promoting by government organization, managing existing visitors, establishing of strategy for promotion, improvement of monitoring by the public, strengthening of reflection of visitor's opinions, consulting for each programs.

A Study to analyze Management Perfomance Building BSC for Hotels (BSC시스템 구축을 위한 호텔기업의 전략적 탐색)

  • Chung, tae-woong
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.343-347
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    • 2008
  • There are two kind of system in hotel for evaluating management. the first is infra system, for example Front management system - reservation system, C/I, C/O system, POS system , web system, call center management -, Back office system, interface system, and so on which manage direct control for hotel, and next is strategic system, for example BSC , CS . which is supporting hotel management. The purpose of this study was to find using the Balanced Scorecard to evaluate hotel management perfomance. Management performance is based on productivity, quality, time, effect, and responsiveness. Hotel economic value is not equal visual asset which is measured financial value. It is include hotel brand, image, customers who have good loyalty, employees who give customers special service, and systems which was affected by internal process. In conclusion, innovation, growth, internal system process, empioyee and customer have effect hotel performance. Therefore hotel has to know non-financial performance which has positively relate to financial performance.

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