• Title/Summary/Keyword: Brand Characteristic

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Chracteristics of Cosplay Costume (코스프레 코스튬의 특성)

  • Cho, Hyun-Jin;Cho, Woo-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.109-123
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    • 2006
  • Cosplay is compound of 'costume' and 'play' and teenagerses disguise equally with populace star or cartoon master who like and it is typical culture of character generation as play that imitate to dress and hair style, gestures. Type of cosplay costume get devided as following according to cosplay object. Animation cosplay costume represent person who appear in cartoon and animation equally. Fan cosplay costume imitates entertainer or celebrity. Game cosplay costume represent character of internet on-line Same. Movie cosplay costume is more realistic than animation or game Character as that imitate moviestar. Character cosplay costume is used by commerce purpose brand or event. Characteristics that appeared commonly in types of cosplay costume are as following. First, cosplay costume is consisted of peculiar mechanism that cosplayer perform series progress such as work selection, design development, manufacture, production, acting alone in aspect of Performance costume. Second, according to cosplay object, degree of representation became different. Character is stronger, because the characteristic is emphasized, tendency that degree of reproduction becomes low showed. Third, cosplayer's distiction appeared according to material selection, design development method and analysis.

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Characteristics and Images of Colors on Fashion Soho Mall Web Site (패선 소호 쇼핑몰 웹사이트의 색채 특성과 이미지 - 25세~30대 초반의 여성복을 중심으로 -)

  • Kim Shin-Woo;Chung Eun-Sook
    • Journal of the Korean Society of Costume
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    • v.55 no.3 s.93
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    • pp.19-32
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    • 2005
  • Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

A Characteristic of Consumer Groups Classified by Clothing Shopping Motives (의류쇼핑동기에 따른 소비자 특성에 관한 연구 -과시소비성향과 의복구매행동을 중심으로-)

  • 이승희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.8
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    • pp.1242-1253
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    • 2000
  • The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

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A Study of Effects of Characteristics of Cosmetics Manufacturers' Uniform Design on Perception of Service Quality and Customer Satisfaction: Focusing on Women in Their 20s (화장품업체 유니폼디자인 특성이 서비스품질 지각과 고객만족도에 미치는 영향: 20대 여성고객을 중심으로)

  • Kim, Bogyun;Jung, Yeonja
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.125-137
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    • 2014
  • This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.

Mathematical Basis for Establishing Reasonable Objective Periodsin Zero Accident Campaign (무재해 목표기간 재설정의 수리적 근거)

  • Lim, Hyeon-Kyo;Kim, Young-Jin;Chang, Seong-Rok
    • Journal of the Korean Society of Safety
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    • v.25 no.4
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    • pp.61-67
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    • 2010
  • Though "Zero Accident Campaign" is a desirable campaign for industrial accident prevention and reducing victims, the number of industrial enterprises has been decreasing abruptly in recent years. One of the reasons for this phenomenon may be attributed to irrationality of 'target accident-free time periods' established by related organizations. This study was carried out to develop a new rational scheme for the campaign. Therefore, for a numerical basis, Poisson process was introduced, and problems induced by current target periods were analyzed mathematically one by one. As a result, it was verified that current target periods were uneven since the probability that manufacturing plants get them would be different form industry to industry. To develop countermeasures, a brand new method were suggested in this research. The first characteristic was that group classification should be based upon average accident rates resulted from past several years, and the second was that adjustment probability which can make the target acquisition probability even. About the suggested method, a questionnaire survey was conducted. To make a conclusion, most manufacturing plants agreed with the suggested method such high affirmative portion that the suggested method would be expected to help promote the campaign again.

Fashion Image Classification of Senior Women based on the Fashion Style, Preference Color, and Self-image (시니어 여성의 패션스타일과 선호색 및 자기이미지에 따른 패션이미지 유형화)

  • Kim, Hee-Yeon;Hahn, So-Won;Hong, Yun-Jung;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.64 no.3
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    • pp.142-154
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    • 2014
  • The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

Two-Dimensional Distribution of Spray Droplets Emanating from an Injector of Liquid-Propellant Thruster (액체추진제 추력기 인젝터 분무액적의 2차원 공간분포)

  • Jung, Hun;Kim, Jin-Seok;Kim, Jeong-Soo;Kim, Sung-Cho;Park, Jeong;Jang, Ki-Won;Su, Hyuk
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2007.11a
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    • pp.135-138
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    • 2007
  • Two-dimensional distribution characteristics on the spray droplets emanating from an injector employed in a liquid-propellant thruster are investigated through dual-mode phase Doppler anemometry (DPDA). Spray-breakup characteristic parameters such as spray droplet velocity, turbulent intensity, Sauter mean diameter (SMD), number density, and volumetric flux are quantified to scrutinize the macroscopic behavior of injector-spray breakup. The present study will be able to contribute to the comprehension for performance features of the thruster in current use and to the design engineering of a brand-new thruster as well.

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A Study on Omni-Channel Strategy in Fashion Industry (패션산업에서 옴니채널 전략에 관한 탐색적 연구)

  • Kim, SaeEun;Kim, MunYoung
    • Journal of the Korean Society of Costume
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    • v.67 no.1
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    • pp.40-55
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    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

A Study on the Application of the RFID Technology in Textile Industry (섬유산업의 RFID기술 적용에 관한 연구)

  • Yang, Hyo-Seok;Kim, Byeong-Chan;Yang, Dae-Yong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2008.06a
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    • pp.111-115
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    • 2008
  • Textile industry of Domestic has been descended in the sector of design, brand, recognition comparing with developed countries. And products of middle and low price do not have competitiveness against developing countries. In addition, textile industry market is changing from the provider market-oriented to consumer-driven market. RFID(Radio Frequency Identification) is the core technology to correspond in the these environmental change. RFID is a technology that is used to communicate with identified objects using radio waves, so that the objects can be recognized, tracked and traced. In this study, we reviewed characteristic and present condition of domestic textile industry and newest technology aspect of RFID. Also, we suggested application plan of RFID technology in textile industry through the analyzing RFID application case of domestic and outside the country textile industry.

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A Study on the performance of internet companies in Chinese Consumers (중국소비자 특성에 따른 기업의 성과제고 방안)

  • Yoo, Seung-Gyun;Han, Soo-Beom
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.419-436
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    • 2013
  • This study is targeted at chinese market about internet companies in chinese consumers character. According to the consumers characteristics, we want to see that the performance of internet companies of the empirical analysis. As a result, consumer awareness of internet companies, accessibility on connect line, and enhance the stability of deal to get significant results, respectively. These results show that the internet company needs to several factors for the enhance of performance in chinese market through its brand building, expansion of the server, the stability of the payment system, and education and training of human resources. However because this study is focused on the vast majority of China's 20 generation research, its result is not to expand throughout chinese all generation consumers

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