• Title/Summary/Keyword: Blog Service

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A Study on the Effects of Technology Acceptance and Economic Factors on the Loyalty of Power Bloggers (파워 블로거들의 충성도를 결정하는 기술수용 및 경제적 요인에 관한 연구)

  • Hong, Jin-Young;Park, Sun-Ju;Chung, Seung-Wha
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.185-204
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    • 2009
  • Power bloggers have become one of the most important resources of blog service companies, and only those who attract and secure power bloggers will be able to have competitive edge and profitability in blog related businesses. This study examines the effects of technology acceptance factors and economical factors on the loyalty of power bloggers. The analysis results show that the usefulness, power of social influence and enjoyment positively affect the attitude and intention to continuous use. The relationship between the attitude and intention to continuous use is demonstrated as significant. The economical benefit exhibits weakly positive influence on the attitude to blogging, but not on the intention. This indicates that although many power bloggers receive economic benefits through their blogging activities, such economical benefits do not have big impact on their activities and the intention to use. The blog service providers may use the analysis results when developing new blog services. In particular, the usefulness, which is often considered as one of the most important factors in the success of the blogosphere, is found to have less impact than the enjoyment among power bioggers. This is because blog users, especially power bloggers, use the blog not for a specific purpose or for generating a special product; most of them use the blog to satisfy their own personal desires. When developing blog services, therefore, it is important to cater to the users' enjoyment and their psychological compensation. What is surprising is that the effect of the economical factor is not ad significant as one might have expected. This implies that the new blog services that provide profit sharing or advertising revenue sharing may not be as successful as one would have hoped for in maintaining the loyalty of power bloggers.

pLog: User Generated Media for Personal LBS

  • Kaji, Hideki;Arikawa, Masatoshi
    • Journal of Korea Spatial Information System Society
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    • v.11 no.2
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    • pp.54-62
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    • 2009
  • This paper proposes a framework for personal location based services with personal life content, for example diaries, schedules and to-do lists. A lot of Internet users are recording their personal experiences and knowledge as text and other digital media on the network. Our proposed tool provides users with an environment to store personal records with related place attributes, and to retrieve these personal records at the right place. There are two applications on this tool, a place-enhanced blog and a LBS client on a mobile phone. The place enhanced blog provides users with blog interfaces for inputting place information. The place rem inder is a browser for spatial data on the place enhanced blog. Users can generate place information by writing personal records on their blog. Furthermore, using the LBS client, other users can retrieve personal records at the appropriate spots.

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A Study on the Blog Service for Scientists and Engineers (과학기술자 블로그 운영사례 연구)

  • Yoon, Jungsun;Park, Bomi;Choi, Semi;Hahn, Sun-Hwa
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.116-120
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    • 2007
  • KOSEN(KOrean Scientists and Engineers' Network) started Blog servece to encourage users' knowledge sharing and interaction between users. Since blog opened in April of 2007, 251 blogs have been made. We could collect diverse information from technical knowledge to private hobbies. We could find our blog's limitations and weakness, too. We analyze blog patterns and suggest strategies for service activation in this paper.

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A Comparative Study on Usage Motivation and Satisfactions of Enterprise Micro-blog between Korea and China (기업 마이크로블로그 이용 동기 및 만족의 한중 비교연구)

  • Jun, Byoung Ho;Kim, Jung;Kang, Byung Goo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.1
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    • pp.177-188
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    • 2013
  • As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, micro-blog, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. The purpose of this study is to investigate the usage motivation and satisfaction of enterprise twitter based on use and gratifications perspectives comparing with Korea and China. Based on prior studies on use and gratifications of internet-related media, information seeking, pleasure/entertainment, relationship, communication, and incentives were identified as usage motivations of enterprise Micro-blog. This study contributes to provide the base of activation strategies and practical implications for micro-blog as a marketing tool.

The Design of Blog Network Analysis System using Map/Reduce Programming Model (Map/Reduce를 이용한 블로그 연결망 분석 시스템 설계)

  • Joe, In-Whee;Park, Jae-Kyun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.9B
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    • pp.1259-1265
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    • 2010
  • Recently, on-line social network has been increasing according to development of internet. The most representative service is blog. A Blog is a type of personal web site, usually maintained by an individual with regular entries of commentary. These blogs are related to each other, and it is called Blog Network in this paper. In a blog network, posts in a blog can be diffused to other blogs. Analyzing information diffusion in a blog world is a very useful research issue, which can be used for predicting information diffusion, abnormally detection, marketing, and revitalizing the blog world. Existing studies on network analysis have no consideration for the passage of time and these approaches can only measure network activity for a node by the number of direct connections that a given node has. As one solution, this paper suggests the new method of measuring the blog network activity using logistic curve model and Cosine-similarity in key words by the Map/Reduce programming model.

A research for Social Learning method of using Social Media (소셜 미디어를 활용한 소셜 러닝 체제 연구)

  • Chang, Il-Su;Hong, Myung-Hui
    • 한국정보교육학회:학술대회논문집
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    • 2011.01a
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    • pp.233-240
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    • 2011
  • Social Media is the open online tool and media platform for sharing and participation of users opinion, experience, viewpoiont, so general situation that is one-side flowing from production to consume doesn't act, and while use of two-way, user create contents use of sharing and participation. This social media include Blog, Social Network Service(SNS), Wiki, User Create Contents(UCC), Micro Blog, 5 types. In broad terms, Social Learning is self-learning that user sharing with coperation and collective intelligence through Social Media, and in few wards Social Learning is learning for Social Media. In this research, we define Social Media and Social Learning, and research of method of use of Elementary Education.

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The study of method of communication in blog - Focused on instance of Cyworld and Myspace (한국과 서구의 블로그에 나타난 커뮤니케이션 방법에 관한 연구 - 싸이월드와 마이스페이스 사례를 중심으로)

  • Kim, Jeong-Eun;Moon, Ji-Yeon;Kim, Jong-Deok
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.36-40
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    • 2008
  • In 1999, the origin concept of blog was introduced in America for sharing information, from the end of 2002. It appealed to people in Korea and also has been developed from the original blog style to the advanced style combining social network service, the reason of unique evolution in Korean blog style is on what the cultural communication method has influenced. Nowadays world is smaller and distance between countries is more and more close than before, by that reason designer peruses global design, but we realize that the globalization should consider local society through blog, therefore this study presents the method of communication and cultural attribute and human relationship that made by old tradition by the means of criticism focused on local culture.

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A Study on the Utilization of Blogs in University Libraries at Korea (국내 대학도서관 블로그의 현황 및 활성화 방안에 관한 연구)

  • Lee, Lan-Ju;Kim, Soo-Young
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.3
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    • pp.57-73
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    • 2011
  • The purpose of this study is to suggest the methods for activating blogs in university libraries by investigating and analyzing their current management conditions. For this purpose, first, literatures related to library blogs were reviewed to examine the theoretical background. Second, the contents of university library blogs actively used, were investigated. Third, a survey with librarians in charge of the library blogs was carried out in order to identify problems dealing with blog management. The study's analysis presented the problems that university library blogs faced. And also enrichment strategies for university library blogs are suggested based on the research.

A Book Retrieval System to Secure Authentication and Responsibility on Social Network Service Environments (소셜 네트워크 서비스 환경에서 안전한 사용자 인증과 효과적인 응답성을 제공할 수 있는 도서 검색시스템)

  • Moon, Wonsuk;Kim, Seoksoo;Kim, Jin-Mook
    • Convergence Security Journal
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    • v.14 no.4
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    • pp.33-40
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    • 2014
  • Since 2006, social networking services such as Facebook, Twitter, and Blog user increasing very rapidly. Furthermore demand of Book Retrieval Service using smartphone on social network service environment are increasing too. This service can to easy and share information for search book and data in several university. However, the current edition of the social services in the country to provide security services do not have the right. Therefore, we suggest a social book Retrieval service in social network environment that can support user authentication and partial filter search method on smartphone. our proposed system can to provide more speed responsiveness, effective display result on smartphone and security service.