1 |
넷다이버, 'Blogosphere Insight : 블로그통계 리포트, 블로그얌(blogyam.co.kr), 2008
|
2 |
안태윤, 김종욱, '포털사이트에서 온라인 커뮤니티의 상호작용성, 보상, 몰입과 충성도가 구매의도에 미치는영향', '한국IT서비스학회', 제5권, 제3호(2006), pp.25-43
|
3 |
엄명용, 김미량, 김태웅, 'PMP 활용에 관한 영향요인 분석 : 유비쿼터스적 특성, 커뮤니티, 이미지, 인지된 즐거움을 중심으로', '경영과학, 제24권, 제2호(2007), pp.95-114
|
4 |
Adams, D.A., Nelson, R.R. and Todd, P.A., 'Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication,' MIS Quarter, Vol.16, No.2(1992), pp.227-247
DOI
ScienceOn
|
5 |
Cohen, J., Statistical Power Analysis for the Behaoioral Sciences, 2nd Edition, Lawrence Erlbaum, Hillsdale, NJ, 1988
|
6 |
Di Benedetto, C.A., Calantone, R.J. and Zhang, C, 'International Technology Transfer : Model and Exploratory Study in the People's Republic of China," International Marketing Review, Vol.20, No.4(2003), pp.446-462
DOI
ScienceOn
|
7 |
Igbaria, M, Zinatelli, N., Cragg, P. and Cavaye, A.L.M., 'Personal Computing Acceptance Factors in Small Firms : A Structural Equation Model,' MIS Quarterly, Vol.21, No.3(1997), pp.279-305
DOI
ScienceOn
|
8 |
Lilia E., Blog : The Stickiness Factor, Telematica Institute, 2003
|
9 |
Reichheld, F.F., Schefter, P., 'e-Loyalty : Your Secret Weapon on the Web,' Harvard Business Review, Vol.78, No.4(2000), pp.105-113
|
10 |
Shankar, V., Smith, A.K. and Rangaswamy, A, 'Customer Satisfaction and Loyalty in Online and Offline Environments,' International Journal of Research in Marketing, Vol.20, No.2(2003), pp.153-175
DOI
ScienceOn
|
11 |
Venkatesh, V. and Davis, F. D., 'A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Case Studies,' Management Science, Vol.46, No.2(2000), pp.186-204
DOI
ScienceOn
|
12 |
Park, N., Jeong, J.Y. and Han, J.H., 'Who are the Power Bloggers as Potential Target Public in PR?: Public Issue Involvement Production of Messages Model,' Proceedings of 11th International Public Relations Research Conference, 2008
|
13 |
양영유, 정용환, 민동기, '상위1% 개인미디어에 네티즌35% 몰려', 중앙일보, 2005년5월10일
|
14 |
정종오, '블로거, 수익찾아움직인다', 아이뉴스24, 2008 년 9월 4 일
|
15 |
안대천, 김상훈, '브랜드 신뢰, 브랜드 충성도와 기업의 웹사이트 이용에관한연구', '광고연구', 봄호(2008), pp.143-162
|
16 |
Anderson, R.E. and Srinivasan, S.S., 'E-satisfaction and e-Loyalty : A Contingency Framework,' Psychology and Marketing, Vol.20, No.2(2003), pp.123-138
DOI
ScienceOn
|
17 |
윤영미, 김영희, '지름신도놀랐다' 파워블로거의 힘', 한겨래신문, 2008년 11월 12일
|
18 |
Hair, J.F., Tatham, R.L., Anderson, R.E. and Black, W, Multivariate Data Analysis, 5th Edition, Prentice-Hall International, Upper Saddle River, NJ, 1981
|
19 |
Malunood, MA, Hall, L. and Swanberg, D.L., 'Factors Affecting Information Technology Usage: A Meta-analysis of the Empirical Literature,' Journal of Organizational Computing and Electronic Commerce, Vol.11, No.2(2001), pp.107-130
DOI
ScienceOn
|
20 |
Rogers, E. M, Diffusion of Innovations, Free Press, New York, NY, 1962
|
21 |
Ma, W.W.K, Li, P. and Clark, T.H.K, 'Examining the Cognitive Style Effects on the Acceptance of Online Community Weblog Systems,' Proceedings of the 39th Hawaiian International Conference on Systems Science, Vol.6(2006), pp.1-7
DOI
|
22 |
Bhattacheriee, A, 'An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance,' Decision Support Systems, Vol.32, No.2(2001), pp.201-214
DOI
ScienceOn
|
23 |
Cyr, D., Hassanein, K, Head, M and Ivanov, A, 'The Role of Social Presence in Establishing Loyalty in e-Service Environments,' Interacting with Computers, Vol.19, No.1 (2007), pp.43-56
DOI
ScienceOn
|
24 |
Krishnamurthy, S., The Multidimensionality of Blog Conversations: The Virtual Enactment of September 11, Internet Research 3.0. Maastricht, The Netherlands, 2002
|
25 |
Stern, B., 'Advertising Intimacy: Relationship Marketing and the Service Consumer,' Journal of Advertising, Vol.26, No.4(1997), pp.7-19
DOI
|
26 |
Daily Kos, I'm not a gatekeeper (http://www. dailykos.com/story/2005/8/6/14236/45172), Blog posting, August 10, 2005
|
27 |
Back, K.J. and Parks, S.C., 'A Brand Loyalty Model Involving Cognitive, Affective and Cognitive Brand Loyalty and Customer Satisfaction,' Journal of Hospitality and Tourism Research; Vol.27, No.4(2003), pp.419-435
DOI
|
28 |
Davis, F.D., Bagozzi, R.P. and Warshaw, P.R, 'Extrinsic and Intrinsic Motivation to Use Computers in the Workplace,' Journal of Applied Social Psychology, Vol.22, No.14 (1992), pp.1111-1132
DOI
|
29 |
Fornell, C. and Larcker, D.F., 'Structural Equation Models with Unobservable Variables and Measurement Errors,' Journal of Marketing Research, Vol.18, No.1(1981), pp.39-50
DOI
ScienceOn
|
30 |
Zeithaml, V.A., Berry, L.L. and Parasuraman, A, 'The Behavioral Consequences of Service Quality,' Journal of Marketing, Vol.50(1996), pp.31-46
|
31 |
Fishbein, M. and Ajzen, I., Belief, Attitude Intention and Beiaoior : An Introduction to Theory and Research, Addison-Wesley, Boston MA, 1975
|
32 |
Mathieson, K, 'Predicting User Intention: Comparing the Technology Acceptance Model with the Theory of Planned Behavior,' Information Systems Research, Vol.2(1991), pp.173-191
DOI
|
33 |
Tuttle B.M. and Harrell A.M., 'The Impact of Unit Goal Priorities, Economic Incentives, and Interim Feedback on the Planned of Information Systems Professionals,' Journal of Information Systems, Vol.15, No.2(2001), pp.81-98
DOI
|
34 |
Song, M.J. and Lee, J, 'Initial Weights in the PLS Algorithm for ACSI Based on SEM,' Journal of Korean Data and Information Science Society, Vol.17, No.1(2006), pp.173-185
|
35 |
고미현, 권순동, '인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향', '경영정보학연구' 제18권, 제2호(2008) pp.41-72
과학기술학회마을
|
36 |
유호선, 김민용, 권오병, '유비쿼터스 컴퓨팅 서비스 수용에 영향을 미치는요인 연구', '한국전자거래학회지', 제3권, 제2호(2008), pp.117-147
|
37 |
이재신, '기술사용에 대한 태도 변화에 영향을 미치는 요인들에 관한 종단적연구 개인의 주관적판단과 사회적 영향을 중심으로', '한국언론학보', 제50권, 제6호(2006), pp.388-414
|
38 |
Chin, W.W., PLS-Graph User's Guide, Version 3.0, C.T. Bauer College of Business, University of Houston, Houston, TX, 2001
|
39 |
Davis, F.D., Bagozzi, R.P. and Warshaw, P.R, 'User Acceptance of Computer Technology : A Comparison of Two Theoretical Models,' Management Science, Vol.35, No.8 (1989), pp.982-1003
DOI
ScienceOn
|
40 |
Peterson, R.A, 'Relationship Marketing and the Consumer,' Journal of the Academy of Marketing Science, Vol.23, Fall (1995) , pp.278-281
DOI
|
41 |
Gefen, D., Straub, D.W. and Boudreau, M.C., 'Structural Equation Modeling and Regression : Guidelines for Research Practice,' Communications of the Association for Information Systems, Vol.4, No.7(2000), pp.1-79
|
42 |
김계수, '인터넷커뮤니티서비스와e-가치창출전략: 구조방정식 모형분석-개인형 홈페이지 서비스를 중심으로', '경영학연구', 제34권, 제4호(2005), pp.1101-1123
|
43 |
김나민, 이은영, 이문규, '컨슈머 리더의 블로그 이용유형에 관한 탐색적연구', '대한경영학회지', 제20권, 제4호(2007), pp.1687-1709
|
44 |
Chin, W.W., 'Issues and Opinion on Structural Equation Modeling,' MIS Quarterly Vol.22, No.1(1998), pp.7-16
|
45 |
Heskett, J, Sasser, W. and Schlesinger, L., Service Profit Chain : How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value, Free Press New York, New York, NY, 1997
|
46 |
배병렬, 'LISREL 구조방정식모델-이해, 활용 및프로그래밍', 2판, 도서출판 청람, 2006
|
47 |
Pullman, M.E. and Gross, M.A, 'Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors,' Decision Sciences, Vol.35, No.3(2004), pp. 551-578
DOI
ScienceOn
|
48 |
강희택, 김승운, '쾌락적 정보시스템의 지속적 사용의도에 영향을 미치는 요인에 관한 연구', 'Information Systems Review' 제8권, 제3호(2006), pp.153-174
과학기술학회마을
|
49 |
Hsu, C.L. and Lin, J.C.C., 'Acceptance of Blog Usage: The Roles of Technology Acceptance, Social Influence and Knowledge Sharing Motivation,' Information and Management, Vol.45, No.1(2008), pp.65-74
DOI
ScienceOn
|
50 |
Rowbottom, J., 'Media Freedom and Political Debate in the Digital Era,' The Modern Review, Vol.69, No.4(2006), pp.489-513
DOI
ScienceOn
|
51 |
Falk, R.F. and Miller, N.B., A Primer on Soft Modeling, The University of Akron Press, Akron, OH, 1992
|
52 |
Alexander, R and Pollach, I., 'Weblogs as a Mean of Marketing Commonication,' Vienna University of Economics and Business Administration, Vol.12, No.14(2004)
|
53 |
Lee, H.Y., Lee, YK and Kwon, D., 'The Intention to Use Computerized Reservation Systems : The Moderating Effect of Organizational Support and Supplier Incentive,' Journal of Business Research, Vol.58, No.11 (2005), pp.1552-1561
DOI
ScienceOn
|
54 |
Thorson, K.S. and Rodgers, S., 'Relationships between Blogs as eWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction,' Journal of Interactive Advertising, Vol.6, No.2(2006), pp.39-50
|
55 |
Venkatesh, V., Morris, M.G., Davis, G.B. and Davis, F.D., 'User Acceptance of information Technology: Toward a Unified View,' MIS Quarterly, Vol.27, No.3(2003), pp.425-478
DOI
|
56 |
Agarwal, R and Karaharma, E., 'Time Flies When You're Having Fun : Cognitive Absorption and Beliefs About Information Technology Usage,' MIS Quarterly, Vol.24, No.4 (2000), pp.665-694
DOI
ScienceOn
|
57 |
Bowen, J.T. and Chen, S.L., 'The Relationship between Customer Loyalty and Customer Satisfaction,' International Journal of Contemporary Hospitality Management, Vol.13, No.5 (2001), pp.213-217
DOI
ScienceOn
|
58 |
Compeau, D.R. and Higgins, C.A., 'Computer Self-Efficacy: Development of a Measure and Initial Test,' MIS Quarterly, Vol.19, No.2(1995), pp.189-211
DOI
ScienceOn
|
59 |
김지수, '블로그의 사회문화적 진화와이슈', '정보통신정책', 제16권, 제8호(2004), pp.18-20
|
60 |
이민선, 박철, 'IT와미래경영: 디지털컨텐츠 한국과 미국의 블로그 이용 유형에 관한비교 연구', '한국경영정보학회춘계학술대회', 2006, pp.723-730
|
61 |
Van der Heijden, H., 'User Acceptance of Hedonic Infonnation System,' MIS Quarterly, Vol.28, No.4(2004), pp.695-704
DOI
|
62 |
Sifry, D., State of the Blogosphere, October, 2006, Technorati, November, 2006
|
63 |
윤명희, '블로그의 사회적 유형분석 '한국사회학, 제4권, 제1호(2007), pp.156-193
|
64 |
Butcher, K, Sparks, B. and O'Callaghan, F., 'Evaluative and Relational Influences on Service Loyalty,' International Journal of Service Industry Management, Vol.12, No.4 (2001), pp.310-321
DOI
ScienceOn
|
65 |
Taylor, S. and Todd, P.A, 'Understanding Information Technology Usage: A Test of Competing Models,' Information Systems Research, Vol.6, No.2(1995), pp.144-176
DOI
ScienceOn
|
66 |
Teo, T.S.H, Lim, V.K.G. and Lai, R.Y.C., 'Intrinsic and Extrinsic Motivation in Internet Usage,' Omega: International Journal of Management Science, Vo1.27, No.1(1999), pp.25-37
DOI
ScienceOn
|
67 |
Blood, R., The Weblog Handbook: Practical Advice on Creation and Maintaining Your Blog, Basic Books, Cambridge, MA, 2002
|