• Title/Summary/Keyword: Big data Era

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Fashion Consumption Culture in the Post-COVID-19 Era Identified through Big Data Analysis -Focusing on Articles in the Chinese Fashion Network LADYMAX.cn- (포스트 코로나19 시대의 패션 소비문화에 대한 빅데이터 분석 -중국 패션 네트워크인 LADYMAX.cn의 기사를 중심으로-)

  • Bin, Sen;Yum, Haejung;Shim, Soo In
    • Journal of Fashion Business
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    • v.25 no.2
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    • pp.80-97
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    • 2021
  • In this study, the changes in fashion consumption culture in the post-COVID-19 era were examined through big data analysis. Considering that the Chinese market plays a pivotal role in the global fashion industry, big data was collected in the most famous and professional fashion network in China, LADYMAX.cn. As a result of text mining and social network analysis, three major changes were identified as the emerging fashion consumption culture in the post-COVID-19 era. First, as a trend in new media consumption, COVID-19 disease and the development of digital technology tended to encourage consumers to put more importance on the relationship between bloggers and fans than previously. Second, as a trend in reward consumption, consumers tended to be rewarded for their hard work to relieve and comfort their high stress caused by spending a long time worrying about the prolonged COVID-19 situation. Third, as a trend in home-economy consumption, consumers tended to prefer homewear and sportswear more because they were spending longer times at home as the social distancing period was prolonged.

IT Jobs in the Era of Digital Transformation: Big Data Analytics

  • Ho Lee;Jaewon Choi
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.717-730
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    • 2019
  • The era of digital transformation (or the fourth industrial revolution) has been triggered by the rapid development of software (SW) technologies. In this era, several studies suspected rapid changes in job structures occurring around the world. Thus, there is a growing need for acquiring the skill sets required for the future. However, there are no specific studies on how existing jobs are changing. To cope with this ambiguity of job changes, this paper aims to investigate how the current job structure is changing in response to digital transformation. To identify the dynamic nature of job change over time, we conducted an analysis based on job posting data. As a result, nine job occupations and fifteen jobs were found.

A Study on Policies to Revitalize the Public Big Data in Seoul (서울시 공공빅데이터 활성화 방안 연구)

  • Choi, Bong;Yun, Jongjin;Um, Taehyee
    • Knowledge Management Research
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    • v.20 no.3
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    • pp.73-89
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    • 2019
  • The purpose of this study is to investigate the current state of public Big Data in Seoul and suggest policy directions for the revitalization of Seoul's public Big Data. Big Data is perceived as innovation resources under the era of 4th Industrial revolution and Data economy. Especially, public Big Data serves a significant role in terms of universal access for citizens, startup, and enterprise compared with the private sector. Seoul reorganized a substructure of government's focus on Big Data and established organizations such as Big Data Campus and Urban Data Science Lab. Although the number of public open Data has increased in Seoul, there exists not much Data with characteristics similar to Big Data, such as volume, velocity, and value. In order to present the direction of Big Data policy in Seoul, we investigate the current status of Big Data Campus and Urban Data Science Lab operated by Seoul City. Considering the results of this study, we have proposed several directions that Seoul can use in establishing big data related strategies.

A propose of Big data quality elements (빅 데이터의 품질 요소 제안)

  • Choi, Sang-Kyoon;Jeon, Soon-Cheon
    • Journal of Advanced Navigation Technology
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    • v.17 no.1
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    • pp.9-15
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    • 2013
  • Big data has a key engine of the new value creation and troubleshooting are becoming more data-centric era begins in earnest. This paper takes advantage of the big data, big data in order to secure the quality of the quality elements for ensuring the quality of Justice and quality per-element strategy argue against. To achieve this, big data, case studies, resources of the big data plan and the elements of knowledge, analytical skills and big data processing technology, and more. This defines the quality of big data and quality, quality strategy. The quality of the data is secured by big companies from the large amounts of data through the data reinterpreted in big corporate competitiveness and to extract data for various strategies.

Comparative Analysis in Perception on Men's Fashion Using Big Data : Focused on Influence of COVID-19 (빅 데이터를 활용한 코로나19 이전과 이후의 남성 패션에 대한 인식 비교)

  • Kim, Do-Hyeon;Kim, Jeong-Mee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.3
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    • pp.1-15
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    • 2022
  • The purpose of this study is to compare and analyze the perception of men's fashion before and after the COVID-19 pandemic. TEXTOM allowed the collection of Big Data based on the term 'men's fashion'. As for the data collection periods, Jan. 1, 2018 to Dec. 31, 2019 was set as the pre-COVID-19 era, while Jan. 1, 2020 to Dec. 31, 2021 was set as the post-COVID-19 era. The top 50 words in terms of appearance frequency were extracted from the data. The extracted words were processed using network centrality analysis and CONCOR analysis using Ucinet 6. Research findings were as follows. 1) In the pre-COVID-19 era, the appearance frequency of 'men' was the highest, followed by 'fashion', 'men's fashion', 'brand', 'daily look', 'suit', and 'department store'. These words came up with a high TF-IDF values. Network centrality analysis discovered that 'men', 'fashion', 'men's fashion', 'brand', and 'suit' had a high level of connectivity with other words. CONCOR analysis showed four significant groups: 'fashion item and styles', 'fashion show', 'purchase', and 'collection'. 2) In the post-COVID-19 era, the appearance frequency of 'men' was the highest, followed by 'fashion', 'brand', 'men's fashion', 'discount', 'women', and 'luxury'. These words also displayed high TF-IDF values. Network centrality analysis found that 'fashion', 'men', 'brand', 'men's fashion', and 'discount' had a high level of connectivity with other words. CONCOR analysis showed four significant groups: 'fashion item and style', 'fashion show', 'purchase', and 'situation'. 3) Before the outbreak of the pandemic, men were interested in suits to wear to the office, daily look, and fashion shows in Milan and Paris. They often purchased menswear in multi-brand and open stores. However, they were more interested in sneakers, casual styles, and online fashion shows as social distancing and working from home became common. Most purchased menswear through online platforms.

Analysis for Daily Food Delivery & Consumption Trends in the Post-Covid-19 Era through Big Data

  • Jeong, Chan-u;Moon, Yoo-Jin;Hwang, Young-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.231-238
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    • 2021
  • In this paper, we suggest a method of analysis for daily food delivery & consumption trends through big data of the post-Covid-19 era. Through analysis of big data and the database system, four analyzed factors, excluding weather, was proved to have significant correlation with delivery sales for 'Baedarui Minjok' of a catering delivery application. The research found that KBS, MBC and SBS Media showed remarkable results in food delivery & consumption sales soaring up to about 60 percent increase on the day after the Covid-19 related new article was issued. In addition, it proved that mobile media and web surfing were the main factors in increasing sales of food delivery & consumption applications, suggesting that viral marketing and emotional analysis by crawling data from SNS used by Millennials might be an important factor in sales growth. It can contribute the companies in the economic recession era to survive by providing the method for analyzing the big data and increasing their sales.

A study on the Effect of Big Data Quality on Corporate Management Performance (빅데이터 품질이 기업의 경영성과에 미치는 영향에 관한 연구)

  • Lee, Choong-Hyong;Kim, YoungJun
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.245-256
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    • 2021
  • The Fourth Industrial Revolution brought the quantitative value of data across the industry and entered the era of 'Big Data'. This is due to both the rapid development of information & communication technology and the diversity & complexity of customer purchasing tendencies. An enterprise's core competence in the Big Data Era is to analyze and utilize the data to make strategic decisions for enterprise. However, most of traditional studies on Big Data have focused on technical issues and future potential values. In addition, these studies lacked interest in managing the quality and utilization levels of internal & external customer Big Data held by the entity. To overcome these shortages, this study attempted to derive influential factors by recognizing the quality management information systems and quality management of the internal & external Big Data. First of all, we conducted a survey of 204 executives & employees to determine whether Big Data quality management, Big Data utilization, and level management have a significant impact on corporate work efficiency & corporate management performance. For the study for this purpose, hypotheses were established, and their verifications were carried out. As a result of these studies, we found that the reasons that significantly affect corporate management performance are support from the management class, individual innovation, changes in the management environment, Big Data quality utilization metrics, and Big Data governance system.

Risk based policy at big data era: Case study of privacy invasion (빅 데이터 시대 위험기반의 정책 - 개인정보침해 사례를 중심으로 -)

  • Moon, Hyejung;Cho, Hyun Suk
    • Informatization Policy
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    • v.19 no.4
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    • pp.63-82
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    • 2012
  • The world's best level of ICT(Information, Communication and Technology) infrastructure has experienced the world's worst level of ICT accident in Korea. The number of major accidents of privacy invasion has been three times larger than the total number of Internet user of Korea. The cause of the severe accident was due to big data environment. As a result, big data environment has become an important policy agenda. This paper has conducted analyzing the accident case of data spill to study policy issues for ICT security from a social science perspective focusing on risk. The results from case analysis are as follows. First, ICT risk can be categorized 'severe, strong, intensive and individual'from the level of both probability and impact. Second, strategy of risk management can be designated 'avoid, transfer, mitigate, accept' by understanding their own culture type of relative group such as 'hierarchy, egalitarianism, fatalism and individualism'. Third, personal data has contained characteristics of big data such like 'volume, velocity, variety' for each risk situation. Therefore, government needs to establish a standing organization responsible for ICT risk policy and management in a new big data era. And the policy for ICT risk management needs to balance in considering 'technology, norms, laws, and market'in big data era.

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A review of big data analytics and healthcare (빅데이터 분석과 헬스케어에 대한 동향)

  • Moon, Seok-Jae;Lee, Namju
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.1
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    • pp.76-82
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    • 2020
  • Big data analysis in healthcare research seems to be a necessary strategy for the convergence of sports science and technology in the era of the Fourth Industrial Revolution. The purpose of this study is to provide the basic review to secure the diversity of big data and healthcare convergence by discussing the concept, analysis method, and application examples of big data and by exploring the application. Text mining, data mining, opinion mining, process mining, cluster analysis, and social network analysis is currently used. Identifying high-risk factor for a certain condition, determining specific health determinants for diseases, monitoring bio signals, predicting diseases, providing training and treatments, and analyzing healthcare measurements would be possible via big data analysis. As a further work, the big data characteristics provide very appropriate basis to use promising software platforms for development of applications that can handle big data in healthcare and even more in sports science.