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http://dx.doi.org/10.15207/JKCS.2021.12.8.245

A study on the Effect of Big Data Quality on Corporate Management Performance  

Lee, Choong-Hyong (Graduate School of Management of Technology, Korea University)
Kim, YoungJun (Graduate School of Management of Technology, Korea University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.8, 2021 , pp. 245-256 More about this Journal
Abstract
The Fourth Industrial Revolution brought the quantitative value of data across the industry and entered the era of 'Big Data'. This is due to both the rapid development of information & communication technology and the diversity & complexity of customer purchasing tendencies. An enterprise's core competence in the Big Data Era is to analyze and utilize the data to make strategic decisions for enterprise. However, most of traditional studies on Big Data have focused on technical issues and future potential values. In addition, these studies lacked interest in managing the quality and utilization levels of internal & external customer Big Data held by the entity. To overcome these shortages, this study attempted to derive influential factors by recognizing the quality management information systems and quality management of the internal & external Big Data. First of all, we conducted a survey of 204 executives & employees to determine whether Big Data quality management, Big Data utilization, and level management have a significant impact on corporate work efficiency & corporate management performance. For the study for this purpose, hypotheses were established, and their verifications were carried out. As a result of these studies, we found that the reasons that significantly affect corporate management performance are support from the management class, individual innovation, changes in the management environment, Big Data quality utilization metrics, and Big Data governance system.
Keywords
Big Data; Data Quality; Quality Indicators; Big Data Governance; Management Performance;
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Times Cited By KSCI : 1  (Citation Analysis)
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