• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.9
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• pp.3221-3242
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• 2021

The purpose of the study is to examine the current study trend of 'QR code' and suggest a direction for the future study of big data analysis: (1) Background: study trend of 'QR code' and analysis of the text by subject field and year; (2) Methodology: data scraping and collection, EXCEL summary, and preprocess and big data analysis by R x 64 4.0.2 program package; (3) the findings: first, the trend showed a continuous increase in 'QR code' studies in general and the findings were applied in various fields. Second, the analysis of frequent keywords showed somewhat different results by subject field and year, but the overall results were similar. Third, the visualization of the frequent keywords also showed similar results as that of frequent keyword analysis; and (4) the conclusions: in general, 'QR code' studies are used in various fields, and the trend is likely to increase in the future as well. And the findings of this study are a reflection that 'QR code' is an aspect of our social and cultural phenomena, so that it is necessary to think that 'QR code' is a tool and an application of information. An expansion of the scope of the analysis is expected to show us more meaningful indications on 'QR code' study trends and development potential.

• Journal of Korean Institute of Industrial Engineers
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• v.41 no.1
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• pp.64-73
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• 2015

Recent emergence of spatial big data attracts the attention of various research groups. This paper analyzes the research trend on spatial big data by text mining the related Scopus DB. We apply topic model and network analysis to the extracted abstracts of articles related to spatial big data. It was observed that optics, astronomy, and computer science are the major areas of spatial big data analysis. The major topics discovered from the articles are related to mobile/cloud/smart service of spatial big data in urban setting. Trends of discovered topics are provided over periods along with the results of topic network. We expect that uncovered areas of spatial big data research can be further explored.

• Journal of Information Technology Services
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• v.17 no.2
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• pp.207-218
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• 2018

Recently, it becomes a big trend in the banking industry to apply a big data analytics technique to extract essential knowledge from their customer database. Such a trend is based on the capability to analyze the big data with powerful analytics software and recognize the value of big data analysis results. However, there exits still a need for more systematic theory and mechanism about how to adopt a big data analytics approach in the banking industry. Especially, there is no study proposing a practical case study in which big data analytics is successfully accomplished from the marketing perspective. Therefore, this study aims to analyze a target marketing case in the banking industry from the view of big data analytics. Target database is a big data in which about 3.5 million customers and their transaction records have been stored for 3 years. Practical implications are derived from the marketing perspective. We address detailed processes and related field test results. It proved critical for the big data analysts to consider a sense of Veracity and Value, in addition to traditional Big Data's 3V (Volume, Velocity, and Variety), so that more significant business meanings may be extracted from the big data results.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.83-96
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• 2023

The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.367-376
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• 2020

According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.

• Journal of Cadastre & Land InformatiX
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• v.50 no.2
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• pp.101-115
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• 2020

In this paper, big data analysis method was used to find out global trends in autonomous driving and to derive activate spatial information services. The applied big data was used in conjunction with news articles and patent document in order to analysis trend in news article and patents document data in spatial information. In this paper, big data was created and key words were extracted by using LDA (Latent Dirichlet Allocation) based on the topic model in major news on autonomous driving. In addition, Analysis of spatial information and connectivity, global technology trend analysis, and trend analysis and prediction in the spatial information field were conducted by using WordNet applied based on key words of patent information. This paper was proposed a big data analysis method for predicting a trend and future through the analysis of the connection between the autonomous driving field and spatial information. In future, as a global trend of spatial information in autonomous driving, platform alliances, business partnerships, mergers and acquisitions, joint venture establishment, standardization and technology development were derived through big data analysis.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.551-560
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• 2020

Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

• Journal of People, Plants, and Environment
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• v.22 no.5
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• pp.455-466
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• 2019

This study was carried out to analyze trends in floral products and services through the big data analysis of various social networking services (SNSs) and then to provide objective marketing directions for the floricultural industry. To analyze the big data of SNSs, we used four analytical methods: Cotton Trend (Social Matrix), Naver Big Data Lab, Instagram Big Data Analysis, and YouTube Big Data Analysis. The results of the big data analysis showed that SNS users paid positive attention to flower one-day classes that can satisfy their needs for direct experiences. Consumers of floral products and services had their favorite designs in mind and purchased floral products very actively. The demand for flower items such as bouquets, wreaths, flower baskets, large bouquets, orchids, flower boxes, wedding bouquets, and potted plants was very high, and cut flowers such as roses, tulips, and freesia were most popular as of June 1, 2019. By gender of consumers, females (68%) purchased more flower products through SNSs than males (32%). Consumers preferred mobile devices (90%) for online access compared to personal computers (PCs; 10%) and frequently searched flower-related words from February to May for the past three years from 2016 to 2018. In the aspect of design, they preferred natural style to formal style. In conclusion, future marketing activities in the floricultural industry need to be focused on social networks based on the results of big data analysis of popular SNSs. Florists need to provide consumers with the floricultural products and services that meet the trends and to blend them with their own sensitivity. It is also needed to select SNS media suitable for each gender and age group and to apply effective marketing methods to each target.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.169-175
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• 2014

The ICT (information and communication technology) paradigm shift, including the burgeoning use of mobile, SNS, and smart devices, has resulted in an explosion of data along with lifestyle changes. We have thus arrived at the age of big data. In the meantime, a number of difficulties have arisen in terms of cost or on the technical side with respect to the use of large quantities of data. However, big data has begun to receive attention with the advent of efficient big data technologies such as Hadoop. In this paper, we discuss the patent analysis of big data platform technology research and development in major countries. Especially, we analyzed 2,568 patent applications and registered patents in four countries on December 2010.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.251-257
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• 2018

As the use of big data is necessary for increasing business value, the size of the big data market is getting bigger. Accordingly, it is important to apply competitive patents in order to gain the big data market. In this study, we conducted the patent analysis based keyword network to analyze the trend of big data patents. The analysis procedure consists of big data collection and preprocessing, network construction, and network analysis. The results of the study are as follows. Most of big data patents are related to data processing and analysis, and the keywords with high degree centrality and between centrality are "analysis", "process", "information", "data", "prediction", "server", "service", and "construction". we expect that the results of this study will offer useful information in applying big data patent.