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http://dx.doi.org/10.14400/JDC.2020.18.2.367

Research on the New Consumer Market Trend by Social Big data Analysis -Focusing on the 'alone consumption' association-  

Choo, Jin-Ki (Division of Design Business, Kyonggi University)
Publication Information
Journal of Digital Convergence / v.18, no.2, 2020 , pp. 367-376 More about this Journal
Abstract
According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.
Keywords
New Consumer Market; Alone Consumption; Trend; Social Metrix; Big-Data;
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