• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권9호
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• pp.3221-3242
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• 2021

The purpose of the study is to examine the current study trend of 'QR code' and suggest a direction for the future study of big data analysis: (1) Background: study trend of 'QR code' and analysis of the text by subject field and year; (2) Methodology: data scraping and collection, EXCEL summary, and preprocess and big data analysis by R x 64 4.0.2 program package; (3) the findings: first, the trend showed a continuous increase in 'QR code' studies in general and the findings were applied in various fields. Second, the analysis of frequent keywords showed somewhat different results by subject field and year, but the overall results were similar. Third, the visualization of the frequent keywords also showed similar results as that of frequent keyword analysis; and (4) the conclusions: in general, 'QR code' studies are used in various fields, and the trend is likely to increase in the future as well. And the findings of this study are a reflection that 'QR code' is an aspect of our social and cultural phenomena, so that it is necessary to think that 'QR code' is a tool and an application of information. An expansion of the scope of the analysis is expected to show us more meaningful indications on 'QR code' study trends and development potential.

• 대한산업공학회지
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• 제41권1호
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• pp.64-73
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• 2015

Recent emergence of spatial big data attracts the attention of various research groups. This paper analyzes the research trend on spatial big data by text mining the related Scopus DB. We apply topic model and network analysis to the extracted abstracts of articles related to spatial big data. It was observed that optics, astronomy, and computer science are the major areas of spatial big data analysis. The major topics discovered from the articles are related to mobile/cloud/smart service of spatial big data in urban setting. Trends of discovered topics are provided over periods along with the results of topic network. We expect that uncovered areas of spatial big data research can be further explored.

• 한국IT서비스학회지
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• 제17권2호
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• pp.207-218
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• 2018

Recently, it becomes a big trend in the banking industry to apply a big data analytics technique to extract essential knowledge from their customer database. Such a trend is based on the capability to analyze the big data with powerful analytics software and recognize the value of big data analysis results. However, there exits still a need for more systematic theory and mechanism about how to adopt a big data analytics approach in the banking industry. Especially, there is no study proposing a practical case study in which big data analytics is successfully accomplished from the marketing perspective. Therefore, this study aims to analyze a target marketing case in the banking industry from the view of big data analytics. Target database is a big data in which about 3.5 million customers and their transaction records have been stored for 3 years. Practical implications are derived from the marketing perspective. We address detailed processes and related field test results. It proved critical for the big data analysts to consider a sense of Veracity and Value, in addition to traditional Big Data's 3V (Volume, Velocity, and Variety), so that more significant business meanings may be extracted from the big data results.

• 한국의상디자인학회지
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• 제25권1호
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• pp.83-96
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• 2023

The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

• 디지털융복합연구
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• 제18권2호
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• pp.367-376
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• 2020

최근 신 소비시장 트렌드에 관한 통계에 따르면 그 중심에 '나홀로 소비' 가 있다. 본 연구는 특정 사회적 트렌드는 그것에 대한 배경을 형성하고 있는 사회와 지역성, 문화, 경제, 심리 등 삶의 다양한 측면들을 통합적인 시각으로 해석하는 것이 중요하다는 측면에서, 수많은 대중의 의견이 수렴되는 신 소비시장 관련 리서치 데이터에서 추출한 '나홀로 소비' 연관어를 분석 키워드로 설정하였고, 분석솔루션 중 하나인 소셜메트릭스TM를 통한 오피니언 분석(Opinion Analisys) 기법을 활용하여 신 소비시장 트렌드에 관한 연구를 진행하였다. 신 소비시장 고찰결과 '혼밥', '혼술', '혼영'이라는 키워드가 도출되었고 이를 활용하여 신 소비시장 트렌드를 분석하였다. 나홀로 소비는 기존 소비자 트렌드 가운데 글로벌 경제위기 이후에 인구변화와 함께 야기된 필연적 새로운 소비 트렌드가 되었고 연관어에 따른 긍, 부정 감정분석의 결과도 대체로 긍정적인 데이터 결과를 확인할 수 있었으며, 이 소비 트렌드는 시대를 반영하는 새로운 트렌드로서의 중요성이 더욱 강화될 것이다. 향후 소셜 빅데이터에 의한 트렌드 분석이 본 연구보다 다양한 분석 도구를 통해 실행된다면 신 소비시장에 관한 새롭고 가치 있는 유통전략 및 기획에 도움이 될 것이다.

• 지적과 국토정보
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• 제50권2호
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• pp.101-115
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• 2020

자율주행 분야 글로벌 동향 파악 및 공간정보 서비스 활성화 방안 도출을 위해 빅데이터 분석방법을 활용하였다. 사용된 빅데이터는 뉴스기사와 특허문헌을 상호 연계하여 활용하고, 뉴스 기사를 통한 동향 분석, 특허문헌 정보를 활용한 기술 분석이 진행 되었다. 본 논문에서는 자율주행에 대한 주요 뉴스에서 토픽모델을 기반으로 한 LDA(Latent Dirichlet Allocation)를 활용하여 빅데이터화 하고 주요 단어를 추출하였다. 특허정보의 주요 단어를 기반으로 적용된 워드넷(WordNet)을 활용하여 공간정보와 연계성 분석, 글로벌 기술 동향 분석을 실시하고 공간정보 분야의 동향 분석 및 예측을 실시하였다. 본 논문에서는 주요뉴스와 특허문헌 정보를 기반으로 한 빅데이터 분석방법으로 자율주행 분야와 공간정보와의 연계성 분석을 통하여 최신 동향과 미래를 예측하는 방법을 제시한다. 빅데이터 분석으로 도출된 자율주행 분야 공간정보의 글로벌 동향은 플랫폼 얼라이언스, 비지니스 파트너쉽, 기업 인수합병, 합작회사 설립, 표준화 및 기술개발로 도출되었다.

• 한국의류산업학회지
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• 제22권5호
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• pp.551-560
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• 2020

Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

• 인간식물환경학회지
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• 제22권5호
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• pp.455-466
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• 2019

This study was carried out to analyze trends in floral products and services through the big data analysis of various social networking services (SNSs) and then to provide objective marketing directions for the floricultural industry. To analyze the big data of SNSs, we used four analytical methods: Cotton Trend (Social Matrix), Naver Big Data Lab, Instagram Big Data Analysis, and YouTube Big Data Analysis. The results of the big data analysis showed that SNS users paid positive attention to flower one-day classes that can satisfy their needs for direct experiences. Consumers of floral products and services had their favorite designs in mind and purchased floral products very actively. The demand for flower items such as bouquets, wreaths, flower baskets, large bouquets, orchids, flower boxes, wedding bouquets, and potted plants was very high, and cut flowers such as roses, tulips, and freesia were most popular as of June 1, 2019. By gender of consumers, females (68%) purchased more flower products through SNSs than males (32%). Consumers preferred mobile devices (90%) for online access compared to personal computers (PCs; 10%) and frequently searched flower-related words from February to May for the past three years from 2016 to 2018. In the aspect of design, they preferred natural style to formal style. In conclusion, future marketing activities in the floricultural industry need to be focused on social networks based on the results of big data analysis of popular SNSs. Florists need to provide consumers with the floricultural products and services that meet the trends and to blend them with their own sensitivity. It is also needed to select SNS media suitable for each gender and age group and to apply effective marketing methods to each target.

• 디지털융복합연구
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• 제12권9호
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• pp.169-175
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• 2014

모바일 SNS, 스마트 기기의 급성장과 ICT(통신기술) 패러다임의 변화는 라이프 스타일의 변화와 함께 데이터가 폭발적으로 증가하는 결과를 초래하였다. 한편, 대용량의 데이터의사용은 비용이나 기술적 측면에서 많은 어려움을 초래하였다. 그러나, 빅데이터는 하둡과 같은 효율적인 빅데이터 처리 플랫폼 기술의 등장으로 주목을 받기 시작하였다. 본 논문에서는 주요 시장 국의 특허 분석을 통해 빅데이터 플랫폼 연구 및 개발 동향을 살펴보고자 한다. 특히, 2010년 12월을 기준으로 4개국에 출원 및 등록되어 있는 2,568건을 대상으로 분석을 진행하였다.

• 한국융합학회논문지
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• 제9권2호
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• pp.251-257
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• 2018

빅데이터의 활용은 비즈니스 가치를 높이는데 필수요소가 됨에 따라 빅데이터 시장의 규모가 점점 더 커지고 있다. 이에 따라 빅데이터 시장을 선점하기 위해서는 경쟁력 있는 특허를 선점하는 것이 중요하다. 본 연구에서는 빅데이터 특허의 동향을 분석하기 위하여 영문 키워드 네트워크 기반 특허분석을 수행하였다. 분석 절차는 빅데이터 수집 및 전처리, 네트워크 구성, 네트워크 분석으로 구성되어 있다. 연구 결과는 다음과 같다. 빅데이터 특허 대다수는 예측 등을 위한 데이터 처리를 위한 특허이며, analysis, process, information, data, prediction, server, service, construction 키워드가 연결정도 중심성 및 매개 중심성이 높았다. 본 연구의 분석결과는 향후 빅데이터 특허 출원 시 참고할 수 있는 유용한 정보로 활용될 수 있다.