• 제목/요약/키워드: Big Data Pattern Analysis

검색결과 171건 처리시간 0.026초

빅데이터를 통한 2010년과 2015년의 다이어트 실태 비교 및 분석 (Comparison and Analysis of Dieting Practices Using Big Data from 2010 and 2015)

  • 정은진;장은채
    • 대한지역사회영양학회지
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    • 제23권2호
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    • pp.128-136
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    • 2018
  • Objectives: The purpose of this study was to compare and analyse dieting practices and tendencies in 2010 and 2015 using big data. Methods: Keywords related to diet were collected from the portal site Naver from January 1, 2010 until December 31, 2010 for 2010 data and from January 1, 2015 until December 31, 2015 for 2015 data. Collected data were analyzed by simple frequency analysis, N-gram analysis, keyword network analysis, and seasonality analysis. Results: The results show that exercise had the highest frequency in simple frequency analysis in both years. However, weight reduction in 2010 and diet menu in 2015 appeared most frequently in N-gram analysis. In addition, keyword network analysis was categorized into three groups in 2010 (diet group, exercise group, and commercial weight control group) and four groups in 2015 (diet group, exercise group, commercial program for weight control group, and commercial food for weight control group). Analysis of seasonality showed that subjects' interests in diets increased steadily from February to July, although subjects were most interested in diets in July in both years. Conclusions: In this study, the number of data in 2015 steadily increased compared with 2010, and diet grouping could be further subdivided. In addition, it can be confirmed that a similar pattern appeared over a one-year cycle in 2010 and 2015. Therefore, dietary method is reflected in society, and it changes according to trends.

Analysis of Market Trajectory Data using k-NN

  • Park, So-Hyun;Ihm, Sun-Young;Park, Young-Ho
    • Journal of Multimedia Information System
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    • 제5권3호
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    • pp.195-200
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    • 2018
  • Recently, as the sensor and big data analysis technology have been developed, there have been a lot of researches that analyze the purchase-related data such as the trajectory information and the stay time. Such purchase-related data is usefully used for the purchase pattern prediction and the purchase time prediction. Because it is difficult to find periodic patterns in large-scale human data, it is necessary to look at actual data sets, find various feature patterns, and then apply a machine learning algorithm appropriate to the pattern and purpose. Although existing papers have been used to analyze data using various machine learning methods, there is a lack of statistical analysis such as finding feature patterns before applying the machine learning algorithm. Therefore, we analyze the purchasing data of Songjeong Maeil Market, which is a data gathering place, and finds some characteristic patterns through statistical data analysis. Based on the results of 1, we derive meaningful conclusions by applying the machine learning algorithm and present future research directions. Through the data analysis, it was confirmed that the number of visits was different according to the regional characteristics around Songjeong Maeil Market, and the distribution of time spent by consumers could be grasped.

빅데이터의 연관규칙과 브랜드 충성도를 활용한 패션품목 구매패턴과 구매채널 전환패턴 분석 (Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data)

  • 권기용
    • 복식문화연구
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    • 제32권2호
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    • pp.199-214
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    • 2024
  • Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasing behavior utilizing a big data approach. To this end, this study investigated the purchasing patterns of fashion items, both online and in retail stores, from a data-driven perspective. We also investigated whether individual consumers switched between online websites and retail establishments for making purchases. Data on 516,474 purchases were obtained from fashion companies. We used association rule analysis and K-means clustering to identify purchase patterns that were influenced by customer loyalty. Furthermore, sequential pattern analysis was applied to investigate the usage patterns of online and offline channels by consumers. The results showed that high-loyalty consumers mainly purchased infrequently bought items in the brand line, as well as high-priced items, and that these purchase patterns were similar both online and in stores. In contrast, the low-loyalty group showed different purchasing behaviors for online versus in-store purchases. In physical environments, the low-loyalty consumers tended to purchase less popular or more expensive items from the brand line, whereas in online environments, their purchases centered around items with relatively high sales volumes. Finally, we found that both high and low loyalty groups exclusively used a single preferred channel, either online or in-store. The findings help companies better understand consumer purchase patterns and build future marketing strategies around items with high brand centrality.

E-commerce 환경에서 실시간 사용자 구매 패턴 분석을 통한 사용자 상품 추천 시스템 연구 (A Study on the Real-time user purchase pattern analysis User Product Recommendation System in E-Commerce Environment)

  • 김범중;허지혜;이협건;김영운
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2023년도 춘계학술발표대회
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    • pp.413-414
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    • 2023
  • IT 기술의 발달로 E-Commerce 분야는 실시간으로 발생되는 데이터양이 증가하고 있으며, 발생된 데이터는 개인화 맞춤 서비스에 많이 활용되고 있다. 그러나 신생 E-commerce 기업은 신규 상품 및 기존 상품에 대한 정보와 고객 간의 상호 작용 데이터가 존재하지 않아 콜드 스타트 문제가 발생한다. 이에 본 논문에서는 E-commerce 환경에서 실시간 사용자 구매패턴 분석을 통한 사용자 상품 추천 시스템을 제안한다. 제안하는 시스템은 Kafka와 Spark를 사용해 실시간 스트림을 데이터를 처리한다. 주요 기능은 ALS 알고리즘과, FP-Growth 알고리즘을 적용해 콜트 스타트 문제를 해결하며, 사용자 구매 패턴 분석을 통한 분석 결과에 맞는 상품을 사용자에게 추천한다.

스마트폰 보행이동 데이터를 활용한 노인의 역세권 이용실태 분석 - "WalkOn" APP의 서울시 빅데이터를 기반으로 - (Analysis of Elderly's Walking Patterns near Metro-stations in Seoul by Using Smartphone Pedestrian Movement Data - An Empirical Study Based on "WalkOn" App Big Data -)

  • 이선재;박소현
    • 대한건축학회논문집:계획계
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    • 제34권3호
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    • pp.129-138
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    • 2018
  • The purpose of this study is to analyze the daily living area of the elderly using the vast amount of travel route data collected through smart phones. In order to analyze the utilization status of the elderly into the visiting area and the living area, the subway station influence area was typed based on the number and ratio of the elderly visiting and the elderly living there. The characteristics of the elderly visiting area and the living area of the subway station area were derived by analyzing the walking route data for the three types of subway station influence areas where the elderly visit and live. First, we derive the range of visiting area and living area of the elderly near the subway station. Second, we derive the characteristic of moving distance which causes the linked walking of the elderly. Third, destination distribution and facility utilization are influenced by the subject of use, movement pattern, and facility awareness.

남성 재킷 패턴 설계를 위한 30-44세 남성의 상반신 체형 및 유형별 사이즈 연구 (A study on the upper body type and size of men aged 30-44 for men jacket pattern design)

  • 권동국
    • 복식문화연구
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    • 제29권6호
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    • pp.881-903
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    • 2021
  • This study aimed to analyze adult men's body sizes and shapes and suggest size specifications to provide preliminary data to academia and industries. A total of 814 adult men aged 30-44 were selected from the 7th Size Korea data, and 55 direct upper body measurement and calculation items were analyzed using SPSS 25.0. In individual Individual differences, thickness, circumference, and width were high, and height and length were low. Height above the waist base line and shoulder dimension decreased in early 40s age group, while height below the waist base line declined as age increased. In addition, buttocks shape changes were found in early 40s age group. According to factor analysis, 'upper body and upper-extremity horizontal size', 'torso height and upper extremity length', 'shoulder dimension', 'upper body length' and 'shoulder angle' were derived. Using clustering analysis, four different body types were classified: i) big abdomen with flat chest, ii) slender with big, raised shoulders, iii) dwarfish with small, droopy shoulders, and iv) obese with large shoulders. 'Slender with big, raised shoulders' was a typical body shape among men aged 30-44. In older participants, the 'big abdomen with flat chest' ratio was low, while 'obese with large shoulders' was more common. This study proposed size specifications by body type considering the above characteristics.

실시간 생체 데이터의 패턴분석을 위한 UB-IOT 모델링 (UB-IOT Modeling for Pattern Analysis of the Real-Time Biological Data)

  • 신윤환;신예호;박현우;류근호
    • 정보처리학회논문지:소프트웨어 및 데이터공학
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    • 제5권2호
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    • pp.95-106
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    • 2016
  • 생체 데이터는 사람에 따라 다르게 나타날 수 있고 사상의학과 밀접한 관계를 가지고 있다. 생체 데이터는 사람의 맥박과 혈압, 심박동 수와 과거의 병력, 노화의 정도, 체질량 지수 등을 의미하며, 이 생체 데이터는 사람의 건강상태를 판별하기 위한 기준 척도로 활용된다. 그렇기 때문에 생체 데이터는 사용하고자 하는 목적에 맞도록 가공되어야 한다. 기존 연구에서는 실시간으로 변화되고 있는 생체 데이터를 현재 시점의 스냅셧으로만 적용하고 있기 때문에 시간의 연속성이 배제되어 있다. 따라서 이 문제를 해결하기 위하여 본 논문에서는 생체 데이터들로 구성되는 Big Data 환경에서 시간의 연속성을 포함하는 생체데이터의 패턴분석 모델을 제안한다. 제안 모델은 치료와 건강증진을 위해 전자침을 사용할 때 침자리의 선정을 신중하게 결정하는데 도움을 줄 수 있다.

빅데이터를 활용한 게임 전략 및 유저 행동 패턴 분석: 배틀그라운드 게임을 중심으로 (An Analysis of Game Strategy and User Behavior Pattern Using Big Data: Focused on Battlegrounds Game)

  • 강하나;용혜련;황현석
    • 한국게임학회 논문지
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    • 제19권4호
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    • pp.27-36
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    • 2019
  • 대량의 데이터 처리가 용이해지면서, 기업들은 사용자로부터 생성되는 데이터를 필요에 따라 분석함으로써 유용한 함의를 얻는데 활용하고 있다. 특히 게임에서는 게임 유저가 다양한 플레이를 하고 다른 게임 요소와 상호작용을 활발하게 함으로써 수많은 양의 사용자 기반 데이터가 발생하게 된다. 게임 관련 데이터는 유저의 이탈이나 게임 플레이 패턴, 게임 내 이상 징후 등을 예측할 수 있게 하는 등의 게임 환경 개선을 위한 자료로 활용되고 있다. 이에 따라 본 연구에서는 배틀그라운드 게임 데이터를 활용하여 게임 전략 분석 및 유저 행동 패턴을 파악하고, 게임 내 비정상적인 활동을 탐지하고자 하였다.

Fuzzy Forecast of Nonlinear Time-series Data

  • Kuc, Tae-Yong;Tefsuya, Muraoka
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2001년도 ICCAS
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    • pp.85.3-85
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    • 2001
  • The field of forecasting is considered as an application of time-series analysis even if the data is linear or nonlinear. To obtain the forecasted values from observed data exerts a big influence on the decision-making support system or the control of machine etc. The nonlinear data appear as the random enumerated data. However we sometimes find that the pattern of past appearance repeats itself when we try to observe these data locally. From this point of view, we propose a way of forecasting nonlinear data from the pattern of past appearance using fuzzy theory. The advantages of the method are that we can forecast the next data by small numbers of previous data, and react to some differences, considering the ambiguous mature of the given data.

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연관분석을 이용한 금융 상품 거래 동향의 빅데이터 분석 (Big Data Analysis of Financial Product Transaction Trends Using Associated Analysis)

  • 유재필;신현준
    • 한국융합학회논문지
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    • 제12권12호
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    • pp.49-57
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    • 2021
  • 최근 인공지능, 딥러닝, 빅데이터 등 4차 산업의 핵심 분야에 대한 관심이 커지면서 기존의 의사결정 문제를 전통적인 방법론의 한계점을 최소화하는 과학적 접근 방식이 대두되고 있다. 특히 이런 과학적인 기법들은 주로 금융 상품의 방향성을 예측하는데 사용되는데 본 연구에서는 사회적으로 관심이 높은 아파트 가격의 요인을 자기조직화지도를 통해 분석하고자 한다. 이를 위해 아파트 가격의 실질 가격을 추출하고 아파트 가격에 영향을 주는 총 16개의 입력 변수를 선정한다. 실험 기간은 1986년 1월부터 2021년 6월까지이며 아파트 가격의 상승 및 횡보 구간을 나눠 각 구간 별 변수들의 특징을 살펴본 결과, 상승 구간과 횡보 구간의 입력 변수의 통계적 성향이 뚜렷하게 구분되는 것을 알 수 있었다. 더불어 U1~U3 구간이 N1~N3 구간에 비해서 변수들의 표준편차가 상대적으로 크게 나왔다. 본 연구는 중장기적으로 상승과 하락이라는 큰 주기를 갖고 있는 부동산에 대해서 현재 시점의 현황을 정량적으로 분석한 것에 의미가 있으며 향후 이미지 학습을 통해 미래 방향성을 예측하는 연구에 도움이 되기를 기대한다.