• 품질경영학회지
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• 제50권2호
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• pp.235-250
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• 2022

Purpose: The main purpose of this study was to explore the factors that can increase parental loyalty from the perspective of management marketing in order to acquire information on strategies related to early childhood education institutions. Methods: For this purpose, frequency analysis, reliability and validity analysis, correlation analysis, hypothesis testing, and mediating effect analysis were performed using SPSS 22.0. Results: As a result of this study, first, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant influence on customer value. Second, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant effect on customer satisfaction. Third, customer value was found to have a significant effect on customer satisfaction. Fourth, customer value was found to have a significant effect on loyalty. Fifth, customer satisfaction was found to have a significant effect on loyalty. Conclusion: The results of this study suggest the necessity and importance of forming a relationship that considers the psychological aspect, economic aspect, and customerization aspect in the relationship with parents who use early childhood education institutions. This study sets the relational benefit as an independent variable among the variables of management marketing as a factor that affects loyalty, identifies the relationship between the variables through customer value and customer satisfaction, and intends to use it as basic data for qualitative improvement of educational institutions for infants and toddlers.

• 한국조리학회:학술대회논문집
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• 한국조리학회 2006년도 제8차 해외연수및 제3차 국제학술세미나
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• pp.123-132
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• 2006

Although the numbers of the membership restaurants have increased steadily, the extant study has not been vigorously conducted. Therefore, it has been very hard to discuss in detail about the customer characteristics and the marketing strategies of these membership restaurants. The purpose of this study was to analyze the relationship among several factors, such as customer attitudes, relationship benefits, service convenience and customer loyalty. In order to accomplish the purpose, customers who are the members of M club at L hotel located in Busan were selected. The findings were as follows. First, there was a strong relationship between customer privacy and relationship benefits. Also, the relationship was found between customer value and relationship benefits. Second, service convenience and relationship benefits showed relationship with customer loyalty.

• 농촌계획
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• 제22권3호
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• pp.97-106
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• 2016

The study attempts to estimate the recreational benefits of Chilgap multi-purpose reservoir using the on-site survey sample of 130 visitors. The individual travel cost method is used for measuring the recreational benefits of Chilgap multi-purpose reservoir and a zero-truncated negative binomial model is used to elicit the travel demand function. The price elasticities of visit demand are ranged from 0.29 to 0.39. Recreational benefits are ranged from 119 to 156 thousand won per visit and are ranged from 292 to 383 thousand won per annual. When the number of annual visitors to Chilgap reservoir is appled, then the recreational benefits are ranged from 2.7 to 3.6 billion won. This study could contribute to the advancement of post-construction evaluation in the public construction field similar to Chilgap reservoir.

• 한국항행학회논문지
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• 제16권3호
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• pp.553-561
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• 2012

본 연구는 관계마케팅 측면에서 고객에게 제공되는 관계효익의 개념을 중심으로 항공서비스에서의 관계효익 구성요소인 사회적 효익, 심리적 효익, 경제적 효익, 특별대우 효익이 장기지향성에 미치는 영향을 실증분석하였으며 이를 통해 항공사의 마케팅 전략 수립 및 시사점을 제시하는 것이 연구의 주된 목적이다. 분석 결과, 심리적 효익, 특별대우 효익만 장기지향성에 긍정적인 영향을 미치는 것으로 나타났다.

• 농촌계획
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• 제7권2호
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• pp.55-64
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• 2001

The objectives of this study were 1) to evaluate the environmental and social cultural public benefits but a food supply, 2) to revalue the importance of rural and rural living, This study was carried out through review of literature, a delphi technique, a case study. It was mainly used the delphi technique by expert group. Major findings were as follows ; 1. The public benefits in rural were classified into three categories:(1) social culture (2) natural environment (3) economic & etc. 2. To evaluate the values for public benefits, questionaries were developed by expert group, and the total number of items were 30. 3. There were picked out 12 items on social culture, 10 items on natural environment, and 8 items on economic & etc of public benefits in rural. 4. In the public benefits, a food supply was highest in total 30 items, and water resources contain, emotional-psychological rest, place of environment education, beautiful view, etc were followed in order.

• 산업공학
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• 제18권2호
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• pp.126-135
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• 2005

Since the alcohol involves a wide variety of adverse health and social consequences, there is a strong need for improved estimates on economic costs and benefits of alcohol drinking to reduce the social alcohol abuse and to obtain some useful informations for targeting programs. However, there is no research for the intangible costs and benefits so far that are essential to estimate the real overall costs and benefits incurred by alcohol use. Thus this paper finds out and represents a general model for estimating the intangible costs and benefits by use of alcohol demand curve. The calculated monetary values, as a example, of them in 2002 show as big as 7,900 billion won and 4,200 billion won respectively.

• 한국의류학회지
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• 제32권2호
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• pp.235-246
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• 2008

The aims of this study were to identify benefits sought for herbal cosmetics and its significance in influencing consumers' attitude and brand choice. A questionnaire was distributed to 900 women between 20 and 50 years old who had purchased herbal cosmetics from Nov. 6, 2006 to Dec. 15, 2006. SPSS 12.0 package was used for data analysis. Factor analysis, $X^2$-test, frequency, percentage, multiple regression analysis were utilized. The results were as follows: 1. The benefits that consumer was seeking from herbal cosmetics could be classified into 9 dimensions; special function, brand, nutritional reinforcement, economy, scarcity, feeling, fragrance, fashion and skin fitness. 2. All of the above benefits sought except economy and fashion had positive impact on consumers' attitude of herbal cosmetics. 3. There was a correlation between types of benefits sought by consumers and their brand selection.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.111-132
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• 2005

Company-wide initiatives mandate understanding the benefits of adopting e-Business. A benefits evaluation may ensure that the company's Web site in integral, rather than supplemental, to its business and revenue goals. Our research is motivated by the goal of extracting anticipated benefits factors of e-Business in Small and Medium-sized Enterprises(SMEs) in Korea. And we examined the impacts of anticipated benefits factors on the extent of assimilation in SMEs. Eight benefits factors emerged from this study: productivity, competitiveness, management, customer relationship, information quality, interorganization, cost down, and marketing. And competitiveness, customer relationship, interorganization, and marketing were influenced assimilation of e-Business in SMEs. But productivity, management, information quality, cost down did not.

• KDI Journal of Economic Policy
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• 제41권1호
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• pp.15-41
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• 2019

This paper economically analyzes the benefits and concerns of the sharing economy and derives policy implications that could help to achieve the expected benefits and respond appropriately to any concerns. Primary benefits anticipated from the sharing economy are the creation of new transactions and promotional and market testing opportunities, and the main concerns include the crowding out of existing transactions as well as transaction and social risks. How these benefits and concerns are being realized in Korea is empirically examined by conducting a survey on participation experiences with the sharing economy. The sharing economy is expected to contribute to the enhancement of social welfare with its wide range of benefits if risk factors can be properly controlled. Accordingly, an institutional framework is needed to support the stable growth of the sharing economy, and the unique characteristics of non-professional, peer-to-peer transactions should be reflected in tandem with regulatory equity between existing and sharing economy suppliers. To do this, transaction-volume-based regulations are recommended. Furthermore, to secure regulatory effectiveness and to alleviate transaction risks, the pertinent obligations must be imposed on sharing platforms.

• 한국IT서비스학회지
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• 제20권2호
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• pp.33-55
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• 2021

Many agile practices have been suggested for software development flexible enough to adapt to a rapidly changing environment. However, too many agile practices hinder computer engineers from deciding which agile practices are suitable for a given project. They need guidelines of the benefits an agile practice provides for a project, and how many of its benefits are effective. Therefore, this study investigates IT experts' perspectives on each agile practice's effectiveness in their projects using a repertory grid technique. Based on an analysis of data collected from 23 Korean IT experts about 33 agile projects, we elicit 361 cognitive effects categorized into 30 benefits using content analysis. Next, we identify agile practices that are primarily used and recognized as positive and further examine what benefits many agile practices usually bring. Finally, we evaluate the level of benefits overall that each agile practice provides.