• Title/Summary/Keyword: Behavioral sciences

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The Clothing Advertisement Effectiveness of Types of Model (의류광고모델의 유형에 따른 광고효과)

  • Kim, Sa-Lim;Park, Hye-Sun
    • The Journal of Natural Sciences
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    • v.13 no.1
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    • pp.113-128
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    • 2003
  • The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

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A Study on the Aerodynamic and Acoustic Characteristics in Dysarthria Speakers' Diadochokinesis by Articulation Valves in Vocal Tract (마비성구어장애 화자의 조음밸브 교호운동에 관한 공기역학 및 음향학적 특징)

  • Park, Hee-June;Kwon, Soon-Bok;Wang, Soo-Geun;Jeong, Ok-Ran
    • Speech Sciences
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    • v.15 no.2
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    • pp.177-189
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    • 2008
  • This study was to investigate diadochokinetic (DDK) rate, regularity and mean flow rate of articulation valves in dysarthria. DDK rate, mean airflow rate (MFR) and regularity of DDK syllable repetitions of vocal function /ihi/, tongue function /ta/, velopharyngeal function /bm/, and labial function /pa/ in 24 normal and dysarthric speakers were measured. Aerophone Ⅱ and Motor Speech Profile were used for data recording and analysis. The results of the findings were as follows: First, there were significant differences between the dysarthria and the normal group in DDK rate. DDK rates in ataxic dysarthria were the lowest and spastic, flaccid, and hypokinetic dysarthria followed in sequence. Second, there was a significant difference between the dysarthria and the normal group in DDK regularity. Third, there was a significant difference between dysarthria groups and normal group in DDK MFR. Finally, there was a significant difference between the 4 groups of dysarthria and the normal group in DDK air flow tracking. The results of this study can be guidelines for normal DDK rate, regularity and flow rate in dysarthria groups. In addition, their differential diagnoses and descriptions are important to make a decision on medical and behavioral management of the individuals with disorders according to DDK characteristics.

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Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers' Willingness to Stay (개인정보 보안취약성과 지각된 유용성이 지속적인 은행이용의도에 미치는 영향)

  • Seo, Dong-Jin;Kim, Tae-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.8
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    • pp.1577-1587
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    • 2015
  • Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer's awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers' willingness to stay.

How Do Oroxylin A and Spinosin Exert Their Activities on Cognitive Function?

  • Bae, Ho Jung;Park, Ho Jae;Kim, Dong Hyun;Ryu, Jong Hoon
    • Natural Product Sciences
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    • v.26 no.1
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    • pp.1-9
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    • 2020
  • Flavonoids are mainly contained in the vegetables and medicinal herbs. Until now, over 5,000 kinds of flavonoid have been identified and their biological activities have been reported. Among them, we are interested in oroxylin A and spinosin because of their specific structures having bulky group at C-6 of ring A. Oroxylin A is contained in the Scutellaria baicalensis and exhibits cognitive enhancing activity as a GABAA receptor antagonist, which is different from those of mainly contained in the S. baicalenis, baicalein or wogonin. Spinosin is isolated from Zizyphus jujuba var. spinosa and mainly studied as a hypnotic or anxiolytic agent because of traditional knowledge about its original herb. As far as we know, the cognitive function of spinosin was first identified by our group. In this review, we discuss how such flavonoids exert their pharmacological activities associated with cognitive function based on the receptor binding study and behavioral studies. Traditional knowledge and reverse pharmacology may be addressed in the research field of phytochemical pharmacology and useful to unveil the secret of phytochemicals.

Classification of C.elegans Behavioral Phenotypes Using Shape Information (형태적 특징 정보를 이용한 C.Elegans의 개체 분류)

  • Jeon, Mi-Ra;Nah, Won;Hong, Seung-Bum;Baek, Joong-Hwan
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.7C
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    • pp.712-718
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    • 2003
  • C.elegans are often used to study of function of gene, but it is difficult for human observation to distinguish the mutants of C.elegans. To solve this problem, the system, which can classify the mutant types automatically using the computer vision, is now studying. Tn previous work[1], we described the preprocessing method for automated-classification system. In this paper, we introduce shape features, which can be extracted from an acquisition image. We divide the feature into two categories, which are related to size and posture of the worm, and each feature is described mathematically We validate the shape information experimentally. And we use hierarchical clustering algorithm for classification. It reveals that 4 mutants of the worm, which are used in experiment, can be classified with over 90% of success rate.

The Effect of a Social Skills Program on Violent Behaviors in Children Aged 60~72 Months

  • Kuzlu Ayyildiz, Tulay;Cimete, Guler
    • Journal of Korean Academy of Nursing
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    • v.49 no.6
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    • pp.771-782
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    • 2019
  • Purpose: To determine the effects of a child and parent program on developing social skills for preventing violent behaviors in children aged 60~72 months through a specially developed pre and posttest, control group, quasi-experimental study. Methods: A social skills development program based on Gardner's Multiple Intelligence Theory was used. The data were collected using the Social Skills Assessment Scale (SSAS), a Chart to Monitor Verbal and Behavioral Violence in Children, the Parental Attitude Scale and the Parent Interview Form. This quasi-experimental study that included a pretest, posttest, and control group had a sample comprising 67 children and parents, with 36 in the experimental group, and 31 in the control group. Results: Over a six-month period, while the social skill scores of the children in the experimental and control groups increased, their violent behaviors decreased (p<.050). Increase in social skill scores and decrease in violent behaviors were higher in the experimental than in the control group children (p<.050). The parents in the experimental group stated that they had started to empathize with their children, using "I" language, and applied rules more consistently after the program. Conclusion: This program was successful in preventing violent behaviors in children through the development of social skills. Hence, it can be effectively implemented through a teacher/nurse collaboration.

The Study of Design Thinking as Foundation of Multidisciplinary Education (다학제 교육의 근간으로서 '디자인 사고'에 대한 연구)

  • Park, Sung-Mi;Kim, Sue-Hwa
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.1
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    • pp.260-273
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    • 2013
  • This study aims to reflect experts' opinions in analyzing a design thinking as foundation of multidisciplinary education. For this purpose, a delphi survey was conducted with 20 experts in three sessions from May 1 to June 25, 2012. To analyze the collected data, descriptive statistics, including frequency, percentage, the mean, and standard deviation were implemented, and internal reliability test on the survey instrument was carried out for statistical processing. The main results are as follows : First, the delphi analysis on intuitive thinking of design thinking suggested 7 items(to pursue the possibility of outside, to pursue the possibility of applying new forms of technology, content planning, facing a complex real-world phenomena etc.). Second, the delphi analysis on logical thinking of design thinking suggested 7 items(executed repeatedly, reasoning and verification, artificial intelligence, a decision support system etc.) Third, the delphi analysis on subjective thinking of design thinking suggested 9 items(user experience measuring, user satisfaction ratings, user requirements analysis, user interface design, behavioral responses of the human etc.). Fourth, the delphi analysis on objective information of design thinking suggested 8 items(information management system, simulation, production process, information exchange and sharing etc.). According to the results of the delphi analysis, design thinking can be seen as the foundation of multidisciplinary education. Suggestions were made for discussion about the main results and further researches.

Relation Research on Participation Valence and Learning Flow of Adult Learner in the Credit Bank System (성인학습자의 학점은행제 참여 유의가와 학습몰입 관계 연구)

  • SONG, Kyoung-Hwa;JUNG, Ju-Young;AHN, Young-Sik
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.5
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    • pp.1209-1219
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    • 2016
  • In knowledge based society, lifelong learning is increasing in order to meet educational needs of adult learners. Credit Bank system which is credited by individual experience, learning and qualifications are also emphasized for continuing learning participation. However, in spite of the importance of concern in the Credit Bank System, adult learners expectation and value are not high. The purpose of this study is to analyze participation valence and learning flow of adult learner in the Credit Bank System. The result of this study is summarized as follows: first, adult learners participated in the Credit Bank System to get new knowledge and skill based on internal and external motivation and requirement not involved with individual degree. Second, adult learners participating in the Credit Bank System are experiencing learning flow realizing that behavior of participation is compensated, adult learners are concentrating and feeling with satisfaction and pleasure to study. Third, participation in the Credit Bank System based on adult learner's own right learning requirement have been analyzed as it has a positive effect to the learning flow and have indicated that adult learners having high level of valence experience, recognition immersion, behavioral devotion, and egoistic immersion. Based on the conclusion, further studies are suggested.

The Effects of a Interaction Based Mother-Child Art Therapy on the Interaction of Child with Unstable Attachment and Mother (상호작용 중심의 모-자 미술치료가 불안정 애착 아동 및 어머니의 상호작용에 미치는 영향)

  • JUNG, Chang-Suk;PARK, Eun-Mi
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.5
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    • pp.1395-1406
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    • 2016
  • The purpose of this study was to examine the effects of interaction based mother-child art therapy on the change of child and mother's interactions in a child who was in trouble due to attachment problems. The subject in this study was a six-year-old child who faced difficulties in peer relationship building and who were maladjusted to kindergarten because of unstable attachment and negative feedback from his parents. Also, he showed serious problem behaviors at home. The ABA design was adopted among single-subject research designs, and the Target child was observed in the sessions in terms of the subfactors of Marschak's Behavioral Rating Scale to gather data related to the changes of child and mother's interactions. As a result of analyzing the collected data, there were positive changes in all the subfactors that were the child's verbal/nonverbal interactions, the mother's verbal/nonverbal interactions and mother-child interactions. Therefore the interaction based mother-child art therapy that was designed to boost child and mother's interactions was effective at furthering the mother-child interactions of the child with attachment problems.

Behavioral Decentralized Optimum Controller Design for UAV Formation Flight (무인기 군집비행을 위한 행위기반 분산형 최적제어기 설계)

  • Kim, Seung-Keun;Kim, You-Dan
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.36 no.6
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    • pp.565-573
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    • 2008
  • The behavior-based decentralized approach is considered for multi-UAV formation flight. It is assumed that each UAV has its own mission of flying to a specified region, while the distances between UAVs should be maintained. These two requirements may conflict with each other. To design the controller, coupled dynamics approach is applied to multi-UAVs with an assumption that each UAV can communicate with each other to share the state-information. Control gain matrices are optimized to acquire better performances of formation flying. To validate the proposed control approach, numerical simulation is performed for the waypoint-passing mission of multi-UAVs.