• Title/Summary/Keyword: Behavioral Pattern

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Consumer Sentiment and Behavioral Intentions Regarding Dark Patterns in Online Shopping: Qualitative Research Approach (온라인 쇼핑의 다크패턴에 대한 소비자 감정 및 행동 의도: 질적연구를 통합 접근)

  • Hae-Jin Kim;Jibok Chung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.137-142
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    • 2024
  • User interface (UI) functions are distorted and appear as a dark pattern that intentionally deceives or entices users. Consumers who are unaware of dark patterns are constrained in their choices, resulting in unnecessary economic damage. In this study, we aimed to investigate consumers' various shopping emotions and behavioral intentions after recognizing dark patterns in online shopping malls through qualitative research methods. As a result of the study, the rate of perception differed slightly depending on the type of dark pattern, and it was found that it induced consumer emotions such as distrust of the company, user deception, and displeasure. It has been found that the behavior after recognizing the dark pattern shows passive behaviors such as vowing to prevent recurrence and warning acquaintances rather than actively protesting to the company and demanding compensation for damages.

Children's Understanding of Social Interaction (아동의 사회적 상호작용에 대한 이해)

  • Kim, Sin Ok;Rhee, Unhai
    • Korean Journal of Child Studies
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    • v.19 no.2
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    • pp.133-146
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    • 1998
  • This study was designed to assess the developmental sequence of children's understanding of social interaction and to test the effects of support conditions and behavioral domains on the understanding of social interaction. The subjects were one hundred 4- to 8-year-old children. The method was a doll play situation, composed of three different support conditions. Scalogram analysis was used to test the developmental sequence, and ANOVA and paired t-test were used to test the significance of differences in stages. The results of this study evidenced a sequential pattern in the 4- to 8-year-old children's understanding of social interaction. There were also significant differences between stages in the understanding of social interaction according to support conditions and behavioral domains. Higher levels of support produced higher stages of understanding and the understanding of positive social interactions were higher than those of negative social interactions at ages 4 and 5.

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A Multiple Discriminant Approach to Identifying Frequent Users of Eating out at Family Restaurant (판별분석을 통한 패밀리레스토랑의 고객 분류와 마케팅전략에 관한 연구)

  • 강종헌
    • Korean journal of food and cookery science
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    • v.18 no.1
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    • pp.109-118
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    • 2002
  • The purpose of this study was to identify the behavioral, attitudinal, and demographic correlates of light, medium, and heavy users of eating out at family restaurants. Among 358 reponses from the subjects, 224 responses were utilized for the analysis, and 134 responses were reserved for validating the discriminant function. Descriptive statistics, reliability analysis, stepwise discriminant analysis, canonical discriminant analysis, and anova analysis were used for this study. The findings from this study were as follows: First, He behavioral characteristics were found to discriminate among the three usage groups. Second, it was found that heavy users expressed greater difference between perception and expectation on the quantity of food that are appropriately served and the consistent quality of food at every visit. Third, the usage rate of eating out was not dependent on the sex, but dependent on the companion, average expenditure, and the time of eating out in chi-square test. Finally, the results of the study provide some insight into the pattern of marketing strategies that can be successfully used by the managers of family restaurants.

Psychological and Behavioral Factors Associated with Cardiovascular Disease - Stress and Personality - (심혈관 질환과 관련된 심리적인 요인과 행동적 요인 - 스트레스와 성격을 중심으로 -)

  • Han, Chang-Hwan
    • Korean Journal of Psychosomatic Medicine
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    • v.3 no.2
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    • pp.174-184
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    • 1995
  • The author conducted a literature review to better characterize the current state of knowledge regardeding the relationship between psychological and behavioral factors and cardiovascular disease. This review focus on several Problems : hypertension, coronary artery disease such as myocardial infarction and angina pectoris, sudden death, arrhythmia, vasomotor(vasodepressor) syncope, and psychogenic cardiac nondisease. We describe model for understanding the relationship of psychological factors to the disease, review the results of relevant research studies and provide recommendation for further research.

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The Effect of the Food Concentration and Predator Density to the Distributional Pattern of Daphnia (먹이농도와 포식자의 밀도가 Daphnia의 분포유형에 미치는 영향)

  • La, Geung-Hwan;Jeong, Hyun-Gi;Kim, Hak-Pyo;Shin, Mann-Kyoon;Kim, Hyun-Woo;Joo, Gea-Jae
    • Korean Journal of Ecology and Environment
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    • v.40 no.2
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    • pp.352-356
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    • 2007
  • The effects of food concentration (Chlorella vulgaris) and predator (Pseudorasbora parva) density on the distributional pattern of Daphnia pulex was evaluated in observation chambers. It was found that in the chamber with higher food concentration, Daphnia began to aggregate and formed tighter swarms. The close distance between each individual and distance from the center of swarm were observed in higher food conditions however, this distributional pattern was not seen in the chamber without food. Thus it suggests that the food is necessary for the swarming behavior of Boptnia in natural habitat. The swarming developed regardless of predator existence and the predator density did not affect swarming pattern of Daphnia.

Analysis and Recognition of Behavior of Medaka in Response to Toxic Chemical Inputs by using Multi-Layer Perceptron (다층 퍼셉트론을 이용한 유해물질 유입에 따른 송사리의 행동 반응 분석 및 인식)

  • 김철기;김광백;차의영
    • Journal of Korea Multimedia Society
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    • v.6 no.6
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    • pp.1062-1070
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    • 2003
  • In this paper, we observe one of the aquatic insect, fish(Medaka)'s behavior which reacts to giving toxic chemicals until lethal conditions using automatic tracking sl$.$stem. For the result, we define the Pattern A is a normal movement of fish and Pattern B is after giving the chemicals. In order to detect the movement of fish automatically, these patterns are selected for the training data of the artificial neural networks. The average recognition rates of the pattern B are remarkably increased after inputs of toxic chemical(diazinon) while the Pattern A is decreased distinctively. This study demonstrates that artificial neural networks are useful method for detecting presence of toxicoid in environment as for an alternative of in-situ behavioral monitoring tool.

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Toxicity and Behavioral Changes of Medaka (Oryzias latipes) by Brine Exposure (송사리(Oryzias latipes)를 이용한 고염해수의 생태독성 및 단기적 행동변화에 관한 연구)

  • Yoon, Sung-Jin;Park, Gyung-Soo
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.16 no.1
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    • pp.39-51
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    • 2011
  • Acute toxicity test and behavioral change analysis of seawater acclimated Japanese medaka were conducted to identify the brine effects on fish by seawater desalination. 7 day acute toxicity test of brine revealed linear concentration-response relationship from 40.0~80.0 psu treatment groups. There was no significant brine effect for 30-40 psu groups and mass mortality was observed from >50 psu exposure (7-day $LC_{50}$=51.4 psu). Images from the real time camera system were analyzed to observe the changes in behavioral patterns of medaka exposed to various salinity. 40.0 and 50.0 psu exposed groups were stabilized in behavioral patterns after 3.1 and 4.6 hours, respectively and 60.0 psu group showed sharp increase in activity during first 12 hours and 50% mortality thereafter. Similar patterns were observed to 70 and 80 psu groups and both experimental groups showed 100% mortality within 12 hours. Acute toxicity test and behavioral patterns showed very similar toxicity results which revealed the increases in mortality and behavioral activities from 50.0 psu. This critical salinity for fish impacts must be implemented to brine discharge strategy by seawater desalination into the coastal area. Also, we recommend that real time camera monitoring system must be a useful tool for early warning of fish toxicity for other applications. This research was funded by Ministry of Land, Transport and Maritime Affairs, Korea.

Effects of Electroacupuncture on the Modulation of Formalin-induced Pain in the Rat (흰쥐 족저에 Formalin 주입으로 유발된 통증반응에 대한 전침 효과)

  • 김재효;최동옥;김민선;박병림;손인철
    • The Journal of Korean Medicine
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    • v.23 no.2
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    • pp.97-107
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    • 2002
  • Objective : Acupuncture is a method used to treat many kinds of pain in oriental cultural medicine. Especially when hetero-segmental area acu-points are stimulated, the therapeutic effects of pain control have more critical properties than other methods of acupuncture. However, the mechanism of pain control by acupuncture is contradictory so far. The present study examined the effects of electroacupuncture (EA) applied to the acu-point of the hetero-segmental area on modulation of formalin-induced pain in Sprague-Dawley rats. Methods : In order to apply EA to acu-points in the plantar area of right forepaws, a pair of Teflon-coated stainless steel wires were implanted in HT 7 (Shin-Moon) and PC 7 (Dae-Reung) 7 days before the behavioral test. A behavioral test was performed by means of video camera after injection of 5% formalin ($50{\;}\mu\textrm{l}$) into the lateral plantar region of the left hind paw. EA was delivered by a constant DC current stimulator at 4~5 mA, 2 ms, and 10 Hz for 30 min. c-Fos protein expression was measured in the lumbar spinal cord at 2 hr and 4 hr after formalin injection. Results : Behavioral responses including favoring, flinching and biting occurred in the biphasic pattern, such as the 1st phase (0~5 min) and the 2nd phase (20~45 min) after formalin injection. However, EA (4~5 mA, 2 ms, 10 Hz) significantly inhibited the behavioral responses. Injection of formalin expressed c-Fos protein on the ipsilateral dorsal horn neurons in L3 - L5 and the expression was sustained more than 4 hrs after formalin injection. However, EA decreased c-Fos protein expression at dorsal horn neurons in the lumbar spinal cord till 4hrs after formalin injection. Conclusions : These results suggest that EA modulates formalin-induced pain and this inhibitory action may be elicited by the descending inhibitory system.

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Characteristics of Intrinsic Functional Connectivity of Amygdalar Subregions in Social Anxiety Disorder (사회불안장애에서 편도 하위영역의 내재 기능적 연결성의 특성)

  • Kim, Jinseong;Yoon, Hyung-Jun;Park, Sunyoung;Shin, Yu-Bin;Kim, Jae-Jin
    • Anxiety and mood
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    • v.10 no.1
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    • pp.44-51
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    • 2014
  • Objective : The amygdala has been considered to be a critical region in the pathophysiology of social anxiety disorder, but subregional connectivity pattern has not been examined yet despite lots of previous functional neuroimaging studies. Methods : Resting-state functional magnetic resonance imaging data was obtained in 19 patients with social anxiety disorder and 20 normal controls, and default mode functional connectivity with each of basolateral, centromedial and superficial areas of the amygdala was measured and compared between the two groups. Results : Differential amygdala-based networks between the two groups were distributed to all over the brain. In particular, however, a bias on the amygdala-cingulate pathway was observed in the superficial amygdala only. Connectivity strengths between the superficial amygdala and perigenual anterior cingulate cortex were correlated with scores of social interaction and avoidance. Conclusion : Our findings provide new insights into understanding of the intrinsic cognitive bias model of social anxiety disorder. An abnormality in superficial amygdala-anterior cingulate connectivity may influence on cognitive processing of socially-relevant information in social anxiety disorder.

Big data, how to balance privacy and social values (빅데이터, 프라이버시와 사회적 가치의 조화방안)

  • Hwang, Joo-Seong
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.143-153
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    • 2013
  • Big data is expected to bring forth enormous public good as well as economic opportunity. However there is ongoing concern about privacy not only from public authorities but also from private enterprises. Big data is suspected to aggravate the existing privacy battle ground by introducing new types of privacy risks such as privacy risk of behavioral pattern. On the other hand, big data is asserted to become a new way to by-pass tradition behavioral tracking such as cookies, DPIs, finger printing${\cdots}$ and etc. For it is not based on a targeted person. This paper is to find out if big data could contribute to catching out behavioral patterns of consumers without threatening or damaging their privacy. The difference between traditional behavioral tracking and big data analysis from the perspective of privacy will be discerned.