Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Big data, how to balance privacy and social values

빅데이터, 프라이버시와 사회적 가치의 조화방안

  • Hwang, Joo-Seong (Graduate School of Public Policy and Information Technology, SEOULTECH)
  • 황주성 (서울과학기술대학교 IT정책전문대학원)
  • Received : 2013.10.04
  • Accepted : 2013.11.20
  • Published : 2013.11.28
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Abstract

Big data is expected to bring forth enormous public good as well as economic opportunity. However there is ongoing concern about privacy not only from public authorities but also from private enterprises. Big data is suspected to aggravate the existing privacy battle ground by introducing new types of privacy risks such as privacy risk of behavioral pattern. On the other hand, big data is asserted to become a new way to by-pass tradition behavioral tracking such as cookies, DPIs, finger printing${\cdots}$ and etc. For it is not based on a targeted person. This paper is to find out if big data could contribute to catching out behavioral patterns of consumers without threatening or damaging their privacy. The difference between traditional behavioral tracking and big data analysis from the perspective of privacy will be discerned.

빅데이터는 막대한 경제적 기회뿐만 아니라 공적 가치를 낳을 것으로 예상된다. 하지만 공공기관은 물론 민간기업의 빅데이터 사용은 프라이버시 침해에 대한 우려를 지속적으로 제기하고 있다. 행위패턴의 프라이버시 등 기존에는 없었던 새로운 위험을 유발함으로써 빅데이터는 프라이버시에 대한 기존 논의의 틀을 와해시킬 우려가 크다는 것이다. 반면, 빅데이터는 쿠키 등 행위추적에 근거한 개인정보의 부작용을 불식시키는 대안으로 인식되기도 한다. 본 논문은 빅데이터가 행위정보를 기반으로 하는 개인정보와는 어떻게 다른지를 밝히는데 초점을 둔다. 나아가, 개인정보로부터 파행되는 기존의 프라이버시 문제를 해결하기 위해 빅데이터에 대한 정책이 어떠한 대안을 가질 수 있는지도 제시할 것이다.

Keywords

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