• Title/Summary/Keyword: Behavioral Modeling

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Effects of Festival Service Quality on Perceived Satisfaction of Festival and Word-of-mouth(WOM) (축제 서비스품질과 지각된 축제만족, 구전의도와의 영향관계)

  • Kim, Pan-Young
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.403-410
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    • 2014
  • The purpose of this study is to analyze the festival tourists for "Yeoju Ogoknaru Festival". There is also effects analysis of service quality on perceived satisfaction for behavioral intention. This study used questionnaires to Yeoju Ogoknaru Festival festival participant, adopted the designated random sampling in the active site, a total of 177 valid questionnaires. The data were descriptive statistics and Structure Equation modeling analysis. This study found that; Physical service factor was not effect on tourist satisfaction and positive word of mouth. Programme service and Personal service quality directly positive effect on perceived satisfaction and WOM. The programme service variable of the festival had the greatest impact on overall satisfaction of festival tourists. The more satisfied tourists are with the festival the more likely they are to recommend in subsequent festivals. Based on these results, study can offer some valuable insights for festival planners and organizers to better manage their festival programme and volunteer service to such an extent that the experiences of festival visitors are maximized, perceived satisfactions are enhanced, and revisits to future festivals facilitated.

The Aesthetic Evaluative Response of Eating and Drinking Space Design -Focused on the Relationships between Aesthetic Variables and Preference by Perceptual-Cognitive and Affective Judgment- (식음 공간 디자인의 심미적 평가 반응 -지각적.감정적 판단에 따른 미적 변수와 선호도의 관계를 중심으로-)

  • Choi, Eun-Hee;Kwon, Young-Gull
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.21-32
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    • 2007
  • To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

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Establishment of design model considering surrounding environment and users in public design - Focused on the bus station (공공디자인에 있어서 이용자와 주변 환경을 고려한 디자인 모델구축 - 버스정류장을 중심으로)

  • Hyoung, Sung-Eun
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.451-460
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    • 2009
  • This study had been carried out based on the users' behavioral pattern in order to survey characteristics of bus station, a public facility. As a detailed analysis, quantification theory type 3 was performed based on 50 number of samples installed at each local governments as targets in order to evaluate bus station attributes and to survey its characteristics. As a result of this experiment, it was revealed that installation pattern of bus station would differ depending on characteristics of four axis of migrating population density, functionality and simplicity, metropolitan city of densely populated companies, local city with strong locality, the front of school with dense migrating population, secluded rural village, specific place like museum, rural area with dense migrating population. Therefore, in this study, detailed items were suggested comprehensively so that the design considering local environment and users' characteristics, in addition to modeling features of bus stations suitable for local characteristics, could be progressed. If any design and model complying with local environmental features based on above contents should be applied, bus station would be assessed by the users more positively in the future.

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Surprising Incentive: An Instrument for Promoting Safety Performance of Construction Employees

  • Ghasemi, Fakhradin;Mohammadfam, Iraj;Soltanian, Ali Reza;Mahmoudi, Shahram;Zarei, Esmaeil
    • Safety and Health at Work
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    • v.6 no.3
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    • pp.227-232
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    • 2015
  • Background: In comparison with other industries, the construction industry still has a higher rate of fatal injuries, and thus, there is a need to apply new and innovative approaches for preventing accidents and promoting safe conditions at construction sites. Methods: In this study, the effectiveness of a new incentive system-the surprising incentive system-was assessed. One year after the implementation of this new incentive system, behavioral changes of employees with respect to seven types of activities were observed. Results: The results of this study showed that there is a significant relationship between the new incentive system and the safety performance of frontline employees. The new incentive system had a greater positive impact in the first 6 months since its implementation. In the long term, however, safety performance experienced a gradual reduction. Based on previous studies, all activities selected in this study are important indicators of the safety conditions at workplaces. However, there is a need for a comprehensive and simple-to-apply tool for assessing frontline employees' safety performance. Shortening the intervals between incentives is more effective in promoting safety performance. Conclusion: The results of this study proved that the surprising incentive would improve the employees' safety performance just in the short term because the surprising value of the incentives dwindle over time. For this reason and to maintain the surprising value of the incentive system, the amount and types of incentives need to be evaluated and modified annually or biannually.

A Study on Modeling Framework of Convergence Business (융합 비즈니스 모델링 프레임워크에 관한 연구)

  • Kim, Duk-Hyun
    • The Journal of Society for e-Business Studies
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    • v.17 no.4
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    • pp.175-196
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    • 2012
  • Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.

Meta-analysis of Information Security Policy Compliance Based on Theory of Planned Behavior (정보보안 정책준수에 대한 메타분석: 계획된 행동이론을 중심으로)

  • Kim, Jongki;Mou, Jian
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.169-176
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    • 2020
  • With widespread use of information technologies the importance of information security has been heightened. Security policies which deal with fundamental direction of information security are critical elements of information security management. Numerous studies have been conducted on users' intention to comply security policies. They were based on various theoretical foundations and the theory of planned behavior(TPB) was the most frequently used. This research employed one of the quantitatively synthesizing meta-analytic techniques called Two-Stage Structural Equation Modeling to investigate factors influencing information security policy compliance behavior based on TPB. Analysis results indicated that all three factors of TPB were significantly influencing the behavioral intention. Moreover, the overall fit indices of structural model exhibited satisfactory level.

A Case of Developing a Competency model for the revision of the dentistry education curriculum on the competency-based (역량기반 치의학 교육과정 개편을 위한 역량모델 개발 사례)

  • Hwang, Jae yeon
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.347-354
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    • 2020
  • The purpose of this study is to develop a competency model for the revision of the dentistry education curriculum based on the competency of W College of Dentistry. For this, this study made progress of the competency model development procedure in three stages. The preparation stages of the competency model was developed by performing an analysis about the awareness investigation of the members, and the development stages were progressed through the competency level and behavioral index, etc. The content validity was verified by an expert for the evaluation stage. As a result, content validity index was high with CVI of .91 and a competency model was developed with the 4 key competencies, which are the common competencies of the university linked with job competency, the major competency. This study holds significance by the fact that the competency model development case developed through this procedure provided basic data for research that requires the development of the competency model and the education curriculum revision based on the competency of W College of Dentistry is planned to also be applied.

A Review of Research on Augmented Reality Based Educational Contents for Students with Autism Spectrum Disorders (자폐 스펙트럼 장애 학생 대상 증강현실기반 교육 콘텐츠 연구에 대한 고찰)

  • Son, Ji-Young
    • Journal of Digital Contents Society
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    • v.18 no.1
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    • pp.35-46
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    • 2017
  • The purpose of the study was to review the recent literature on applying augmented reality based educational contents for students with autism spectrum disorders and to identify research trends and implications. The search procedures through the Web-database system were implemented to find the proper research and a total of 12 studies were included in this review. The results indicated that most of subjects were elementary school-age children, also single subject design was mostly implemented. Mobile devices were used mostly for augmented reality, and most of data collection methods was behavioral observation. Results founded several contents types: objects manipulation, manipulation for self-modeling, on-site problem solving program, and location-based learning guide. Additionally, the results indicated that the educational effectiveness was the improvements of social behaviors, play and imitation behaviors, and emotion recognition. Furthermore, considerations to develop and apply augmented reality based educational contents for students with autism spectrum disorders were suggested.

Exploration of Structural Relations on Health Behavior Related to Particulate Matter: Focused on Multi-Dimensional Health Locus of Control, Perceived Susceptibility and Severity, and Health Behavioral Intention (미세먼지 관련 건강행동에 대한 구조적 관계의 탐색: 다차원 건강통제소재, 지각된 취약성과 심각성 및 건강행동의도를 중심으로)

  • Joo, Jihyuk
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.413-421
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    • 2017
  • This study explored relationships between health perception and behavior of Korean relevant to particulate matter(PM) as PM in the atmosphere getting worse. To investigate the relationship in the personal hygiene dimension, we analysed the structural relationships among multi-dimensional health locus of control, perceived susceptibility and severity, and health behavior intention. Except internal among three tendencies of multi-dimensional health locus of control, chance and powerful other had an effect on perceived susceptibility and severity, respectively. Perceived susceptibility and severity also had a positive effect on the intention. Thus, to facilitate PM-related disease prevention, timely and reliable information should be supplied with the solution for lessening damage from PM, and then training for internalizing locus of control should be encouraged through eliminating fear and uncertainty. Finally, we discussed suggestions for future study.

Structural Equation Modeling on Self-Care Behavior and Quality of Life in Older Adults with Diabetes Using Citizen Health Promotion Centers (시민건강증진실을 이용하는 노인 당뇨환자의 자가관리 이행 및 삶의 질 예측모형)

  • Lee, Songheun;Kim, Hyunli
    • Journal of Korean Academy of Nursing
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    • v.47 no.4
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    • pp.514-525
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    • 2017
  • Purpose: The purpose of this study was to construct and test a structural equation model for Diabetes self-management (DSM) behavior and Quality of life (QoL) in older adults with diabetes who use Citizen Health Promotion Centers. The theory used this study was a combination of the Information-Motivation-Behavioral Model (IMB) and Self-Determination Theory (SDT) to reflect autonomous characteristics of participants. Methods: Data were collected from April 20 to August 31, 2015 using a self-report questionnaire. The sample was 205 patients with type 2 Diabetes who regularly visited a Citizen Health Promotion Center. SPSS 22.0 and AMOS 22.0 programs were used to analyze the efficiency of the hypothesized model and calculate the direct and indirect effects of factor affecting the participants' DSM behavior and QoL. Results: The supported hypotheses were as follows; 1) The variable that had a direct effect on QoL was health behavior adherence (${\gamma}=.55$, p=.007). 2) The variables that had a direct effect on DSM behavior were DSM information (${\gamma}=.15$, p=.023), DSM confidence (${\gamma}=.25$, p<.001), and autonomous motivation (${\gamma}=.13$, p=.048). 3) The variable that had a direct effect on DSM confidence was autonomy support (${\gamma}=.33$, p<.001). Conclusion: The major findings of this study are that supporting patient's autonomous motivation is an influential predictor for adherence to DSM behavior, and integrative intervention strategies which include knowledge, experience and psychosocial support are essential for older adults with diabetes to continue DSM behavior and improve QoL.