• 제목/요약/키워드: Behavior big data

검색결과 278건 처리시간 0.026초

빅데이터 특성이 의사결정 만족도와 이용행동에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Decision Making Satisfaction and User Behavior of Big Data Characteristics)

  • 김병곤;윤일기;김기원
    • Journal of Information Technology Applications and Management
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    • 제28권1호
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    • pp.13-31
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    • 2021
  • The purpose of this study is to find the factors that influence big data characteristics on decision satisfaction and utilization behavior, analyze the extent of their influence, and derive differences from existing studies. To summarize the results of this study, First, the study found that among the three categories that classify the characteristics of big data, qualitative attributes such as representation, purpose, interpretability, and innovation in the value innovation category greatly enhance decision confidence and decision effectiveness of decision makers who make decisions using big data. Second, the study found that, among the three categories that classify the characteristics of big data, the individuality properties belonging to the social impact category improve decision confidence and decision effectiveness of decision makers who use big data to make decisions. However, collectivity and bias characteristics have been shown to increase decision confidence, but not the effectiveness of decision making. Third, the study found that among the three categories that classify the characteristics of big data, the attributes of inclusiveness, realism, etc. in the integrity category greatly improve decision confidence and decision effectiveness of decision makers who make decisions using big data. Fourth, it was analyzed that using big data in organizational decision making has a positive impact on the behavior of big data users when the decision-making confidence and finally, decision-making effect of decision-makers increases.

보행행태조사방법론의 변화와 모바일 빅데이터의 가능성 진단 연구 - 보행환경 분석연구 최근 사례를 중심으로 - (Changes in Measuring Methods of Walking Behavior and the Potentials of Mobile Big Data in Recent Walkability Researches)

  • 김현주;박소현;이선재
    • 대한건축학회논문집:계획계
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    • 제35권1호
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    • pp.19-28
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    • 2019
  • The purpose of this study is to evaluate the walking behavior analysis methodology used in the previous studies, paying attention to the demand for empirical data collecting for urban and neighborhood planning. The preceding researches are divided into (1)Recording, (2) Surveys, (3)Statistical data, (4)Global positioning system (GPS) devices, and (5)Mobile Big Data analysis. Next, we analyze the precedent research and identify the changes of the walkability research. (1)being required empirical data on the actual walking and moving patterns of people, (2)beginning to be measured micro-walking behaviors such as actual route, walking facilities, detour, walking area. In addition, according to the trend of research, it is analyzed that the use of GPS device and the mobile big data are newly emerged. Finally, we analyze pedestrian data based on mobile big data in terms of 'application' and distinguishing it from existing survey methodology. We present the possibility of mobile big data. (1)Improvement of human, temporal and spatial constraints of data collection, (2)Improvement of inaccuracy of collected data, (3)Improvement of subjective intervention in data collection and preprocessing, (4)Expandability of walking environment research.

빅데이터 환경 형성에 따른 데이터 감시 위협과 온라인 프라이버시 보호 활동의 관계에 대한 연구 (A Study of Relationship between Dataveillance and Online Privacy Protection Behavior under the Advent of Big Data Environment)

  • 박민정;채상미
    • 지식경영연구
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    • 제18권3호
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    • pp.63-80
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    • 2017
  • Big Data environment is established by accumulating vast amounts of data as users continuously share and provide personal information in online environment. Accordingly, the more data is accumulated in online environment, the more data is accessible easily by third parties without users' permissions compared to the past. By utilizing strategies based on data-driven, firms recently make it possible to predict customers' preferences and consuming propensity relatively exactly. This Big Data environment, on the other hand, establishes 'Dataveillance' which means anybody can watch or control users' behaviors by using data itself which is stored online. Main objective of this study is to identify the relationship between Dataveillance and users' online privacy protection behaviors. To achieve it, we first investigate perceived online service efficiency; loss of control on privacy; offline surveillance; necessity of regulation influences on users' perceived threats which is generated by Dataveillance.

빅데이터 시스템 도입을 위한 통합모형의 연구 : TOE, DOI, UTAUT를 기반으로 (A Study on an Integrative Model for Big Data System Adoption : Based on TOE, DOI and UTAUT)

  • 이선우;이희상
    • Journal of Information Technology Applications and Management
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    • 제21권4_spc호
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    • pp.463-483
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    • 2014
  • Data are dramatically increased and big data technology is spotlighted innovative technology among the latest information technologies. Organizations are interested in adoption of big data system to analyze various data format and to identify new business opportunity. The purpose of this study is to build a unified model for a system adoption through analysis of impact that affects behavioral intention and usage behavior of using big data. This study in addition to Technology-Organization-Environment (TOE), that is used the introduction of organizational studies, and Diffusion of Innovation (DOI) have implemented an extended unified model including the unified theory of acceptance and use of technology (UTAUT) that is usually used in personal level adoption study. The hypothesis was set up after implementing research model, and then got 411 effective survey data to target the member of organizations. As a result, all models (UTAUT, TOE, DOI) are affect to behavioral intention and usage behavior. It is verified that the suggested unified model was appropriate.

빅데이터 분석 기술(Hadoop/Hive) 기반 네트워크 정상행위 규정 방법 (A Normal Network Behavior Profiling Method Based on Big Data Analysis Techniques (Hadoop/Hive))

  • 김성진;김강석
    • 정보보호학회논문지
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    • 제27권5호
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    • pp.1117-1127
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    • 2017
  • 사물인터넷 시대의 도래로 인터넷에 연결된 다양한 기기들의 사용은 급성장 하였으나 사물인터넷 보안은 아직 취약한 상태이다. 사물인터넷은 목적에 따라 다양한 기기들이 사용되고 또한 저 전력 환경에서 동작할 수 있도록 각기 다른 프로토콜들을 사용하고 있으며, 많은 양의 트래픽을 발생시켜 기존 보안 기술들을 접목시키기 어렵다. 그러므로 본 논문에서는 이러한 문제점을 해결하기 위한 방안중의 하나로 Hadoop/Hive를 이용한 빅데이터 분석 기술 및 통계 분석 도구인 R을 활용하여 네트워크 정상행위 규정 방법을 제시하며 시뮬레이션을 통해 제안한 방법의 유효성을 검증한다.

Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption - A social big data analysis -

  • Yeong-Hyeon Choi;Sungchan Yeom
    • 복식문화연구
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    • 제32권1호
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    • pp.38-57
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    • 2024
  • This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

한국에서 빅데이터를 활용한 범죄예방시스템 구축을 위한 연구 (A Study on Construction of Crime Prevention System using Big Data in Korea)

  • 김성준
    • 한국인터넷방송통신학회논문지
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    • 제17권5호
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    • pp.217-221
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    • 2017
  • 범죄는 사전적 예방이 중요하다. 과거 범죄는 사후적으로 대처하고 이를 처벌하는데 집중하였다. 그러나 빅데이터 기술을 적용하면 범죄는 사전적으로 예방될 수 있다. 빅데이터는 범죄자 또는 잠재적 범죄자의 행동을 예측할 수 있기 때문이다. 이 글은 범죄예방을 위해 빅데이터 시스템을 어떻게 구축할지에 대해 논의한다. 구체적으로는 빅데이터의 비정형 데이터와 기본의 정형데이터를 결합하는 방식을 다루고 그 결과로서 범죄예방시스템을 설계한다. 이 연구를 통해 범죄 예방을 위해 빅데이터가 활용되는 가능성을 지문을 통해 기술하였고 이를 기초로 향후 범죄예방프로그램 및 연구에 도움을 줄 것으로 기대된다.

Predicting Selling Price of First Time Product for Online Seller using Big Data Analytics

  • Deora, Sukhvinder Singh;Kaur, Mandeep
    • International Journal of Computer Science & Network Security
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    • 제21권2호
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    • pp.193-197
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    • 2021
  • Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

Research on the Strategic Use of AI and Big Data in the Food Industry to Drive Consumer Engagement and Market Growth

  • Taek Yong YOO;Seong-Soo CHA
    • 식품보건융합연구
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    • 제10권1호
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    • pp.1-6
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    • 2024
  • Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

현장계측사례를 통한 압밀특성 평가 (Assessement of Consolidation Characteristics by Field Instrumentation)

  • 송정락;백승훈;오다영
    • 한국지반공학회:학술대회논문집
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    • 한국지반공학회 1992년도 가을학술발표회 논문집
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    • pp.121-130
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    • 1992
  • Assessement of comsolidation characteristics of soft soil is very important in the project of soft soil improvement. In the design step, the consolidation characteristics of soil is determined by the laboratory tests (typically oedometer test), generally. But there is big differences between the condition of laboratory test and the condition of field(in situ). the differences results in the considerable difference between the predicted and measured consolidation behavior. This article analyzed the consolidation data of the "SOFT SOIL IMPROVEMENT PROJECT of the 2nd Namdong Industrial Complex at Inchon". The project was improving the road way net work in the 2nd Namdong Industrial Complex by preloading and sand pile method. Field instrumentation was performed at 10 points which consist of pneumatic piezometers, magnetic probe extensometers, inclinometers and electronic dipmeter. The results showed that there is big difference in the laboratory predicted consolidation behavior and field consolidadion behavior. Also there was big difference in the settlement behavior and pore pressure behavior. This article investigated the above factors by comparing the settlement, pore pressure and strength at different conditions.onditions.

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