• Journal of Information Technology Applications and Management
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• v.28 no.1
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• pp.13-31
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• 2021

The purpose of this study is to find the factors that influence big data characteristics on decision satisfaction and utilization behavior, analyze the extent of their influence, and derive differences from existing studies. To summarize the results of this study, First, the study found that among the three categories that classify the characteristics of big data, qualitative attributes such as representation, purpose, interpretability, and innovation in the value innovation category greatly enhance decision confidence and decision effectiveness of decision makers who make decisions using big data. Second, the study found that, among the three categories that classify the characteristics of big data, the individuality properties belonging to the social impact category improve decision confidence and decision effectiveness of decision makers who use big data to make decisions. However, collectivity and bias characteristics have been shown to increase decision confidence, but not the effectiveness of decision making. Third, the study found that among the three categories that classify the characteristics of big data, the attributes of inclusiveness, realism, etc. in the integrity category greatly improve decision confidence and decision effectiveness of decision makers who make decisions using big data. Fourth, it was analyzed that using big data in organizational decision making has a positive impact on the behavior of big data users when the decision-making confidence and finally, decision-making effect of decision-makers increases.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.1
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• pp.19-28
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• 2019

The purpose of this study is to evaluate the walking behavior analysis methodology used in the previous studies, paying attention to the demand for empirical data collecting for urban and neighborhood planning. The preceding researches are divided into (1)Recording, (2) Surveys, (3)Statistical data, (4)Global positioning system (GPS) devices, and (5)Mobile Big Data analysis. Next, we analyze the precedent research and identify the changes of the walkability research. (1)being required empirical data on the actual walking and moving patterns of people, (2)beginning to be measured micro-walking behaviors such as actual route, walking facilities, detour, walking area. In addition, according to the trend of research, it is analyzed that the use of GPS device and the mobile big data are newly emerged. Finally, we analyze pedestrian data based on mobile big data in terms of 'application' and distinguishing it from existing survey methodology. We present the possibility of mobile big data. (1)Improvement of human, temporal and spatial constraints of data collection, (2)Improvement of inaccuracy of collected data, (3)Improvement of subjective intervention in data collection and preprocessing, (4)Expandability of walking environment research.

• Knowledge Management Research
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• v.18 no.3
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• pp.63-80
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• 2017

Big Data environment is established by accumulating vast amounts of data as users continuously share and provide personal information in online environment. Accordingly, the more data is accumulated in online environment, the more data is accessible easily by third parties without users' permissions compared to the past. By utilizing strategies based on data-driven, firms recently make it possible to predict customers' preferences and consuming propensity relatively exactly. This Big Data environment, on the other hand, establishes 'Dataveillance' which means anybody can watch or control users' behaviors by using data itself which is stored online. Main objective of this study is to identify the relationship between Dataveillance and users' online privacy protection behaviors. To achieve it, we first investigate perceived online service efficiency; loss of control on privacy; offline surveillance; necessity of regulation influences on users' perceived threats which is generated by Dataveillance.

• Journal of Information Technology Applications and Management
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• v.21 no.4_spc
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• pp.463-483
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• 2014

Data are dramatically increased and big data technology is spotlighted innovative technology among the latest information technologies. Organizations are interested in adoption of big data system to analyze various data format and to identify new business opportunity. The purpose of this study is to build a unified model for a system adoption through analysis of impact that affects behavioral intention and usage behavior of using big data. This study in addition to Technology-Organization-Environment (TOE), that is used the introduction of organizational studies, and Diffusion of Innovation (DOI) have implemented an extended unified model including the unified theory of acceptance and use of technology (UTAUT) that is usually used in personal level adoption study. The hypothesis was set up after implementing research model, and then got 411 effective survey data to target the member of organizations. As a result, all models (UTAUT, TOE, DOI) are affect to behavioral intention and usage behavior. It is verified that the suggested unified model was appropriate.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.27 no.5
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• pp.1117-1127
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• 2017

With the advent of Internet of Things (IoT), the number of devices connected to Internet has rapidly increased, but the security for IoT is still vulnerable. It is difficult to integrate existing security technologies due to generating a large amount of traffic by using different protocols to use various IoT devices according to purposes and to operate in a low power environment. Therefore, in this paper, we propose a normal network behavior profiling method based on big data analysis techniques. The proposed method utilizes a Hadoop/Hive for Big Data analytics and an R for statistical computing. Also we verify the effectiveness of the proposed method through a simulation.

• The Research Journal of the Costume Culture
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• v.32 no.1
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• pp.38-57
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• 2024

This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.5
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• pp.217-221
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• 2017

Proactive prevention is important for crime. Past crimes have focused on coping after death and punishing them. But with Big Data technology, crime can be prevented spontaneously. Big data can predict the behavior of criminals or potential criminals. This article discusses how to build a big data system for crime prevention. Specifically, it deals with the way to combine unstructured data of big data with basic form data, and as a result, designs crime prevention system. Through this study, it is expected that the possibility of using big data for crime prevention is described through fingerprints, and it is expected to help crime prevention program and research in future.

• International Journal of Computer Science & Network Security
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• v.21 no.2
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• pp.193-197
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• 2021

Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

• The Korean Journal of Food & Health Convergence
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• v.10 no.1
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• pp.1-6
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• 2024

Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

• Proceedings of the Korean Geotechical Society Conference
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• 1992.10a
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• pp.121-130
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• 1992

Assessement of comsolidation characteristics of soft soil is very important in the project of soft soil improvement. In the design step, the consolidation characteristics of soil is determined by the laboratory tests (typically oedometer test), generally. But there is big differences between the condition of laboratory test and the condition of field(in situ). the differences results in the considerable difference between the predicted and measured consolidation behavior. This article analyzed the consolidation data of the "SOFT SOIL IMPROVEMENT PROJECT of the 2nd Namdong Industrial Complex at Inchon". The project was improving the road way net work in the 2nd Namdong Industrial Complex by preloading and sand pile method. Field instrumentation was performed at 10 points which consist of pneumatic piezometers, magnetic probe extensometers, inclinometers and electronic dipmeter. The results showed that there is big difference in the laboratory predicted consolidation behavior and field consolidadion behavior. Also there was big difference in the settlement behavior and pore pressure behavior. This article investigated the above factors by comparing the settlement, pore pressure and strength at different conditions.onditions.