• Korean Journal of Health Education and Promotion
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• v.19 no.1
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• pp.149-170
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• 2002

The use of health behavior theory in health counseling may improve its effectiveness. This article provides an overview of health behavior theory and guidelines on how to incorporate various theories into effective health counseling. Models that focus on behavior change at the individual level are described, including the health belief model, which focuses on individual health beliefs; social learning theory, which emphasizes interactions between individual, behavior and its environment; theory of reasoned action and theory of planned behavior, which examines factors influencing behavioral intention;. the stages of change model, which focuses on one's stage of readiness for change. Research review provides explanatory and predictive utility of four health behavior theories. Suggestions for effective health counselling are as follows: 1. Unified theoretical framework incorporating key concepts from different health behavior theories is needed. 2. Need assessment should be included in counselling process. 3. Behavior-change counselling should target changes in one or more key variables previously identified. 4. Focusing on promotional efforts into a high profile behavior(gateway behavior) can be an an adjunctive way of initiating other health promotion behaviors. 5. Counselling should be staged based, and different strategies and processes of changes should be applied at different stages.

• Perspectives in Nursing Science
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• v.7 no.1
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• pp.1-9
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• 2010

Purpose: The purpose of this study was to review behavior change theories in terms of important variables, concept definitions, and applicability to diabetes self-management behavior. Methods: Six behavior change theories (the Transtheoretical Model, the Health Belief Model, the Theory of Reasoned Action, the Theory of Planned Behavior, Social cognitive theory, and Information-Motivation-Behavioral skills Model) were reviewed which were applied in diabetes self-management interventions. Results: The five key concepts from the five non-stage behavior change theories were delineated. Based on the key concepts, a theoretical framework was formulated as the explanatory model of diabetes self-management behaviors. The four major concepts in Information-Motivation- Behavioral skills Model were included. The cognitive arm of the proposed theoretical framework included constructs related to diabetes knowledge, motivation (beliefs, attitude, social norm), self-efficacy, and intention. Conclusion: The theoretical framework described here includes the key factors of successful diabetes self- management intervention. However, the concept of motivation needs further exploration and clarification for operationalization.

• Asia pacific journal of information systems
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• v.23 no.2
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• pp.87-109
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• 2013

While many surveys show very positive attitudes on the part of consumers towards eco-friendly products, the market share actually reflecting green IT purchases remains low in most countries. The motivations behind green IT purchase behavior are still obscure. Several studies have addressed the question of green IT diffusion from economic and normative viewpoints in an attempt to interpret IT adoption behavior. This study comes at the question from a different angle, namely negative frame, examining threat and coping behaviors using the Ordered Protection Motivation (OPM) model and threat appraisal theory. The results show that attitudes toward fairness and positive change, which are precedents of threat appraisal, play an important role in determining threat appraisal. Perceived threats in the green IT arena include habit change and ecological change. Appraisal for coping with these threats directly affects initial adoption behaviors regarding available green IT, and then indirectly encourages the purchase of new green IT products.

• Korean Journal of Agricultural Science
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• v.44 no.2
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• pp.296-307
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• 2017

Globally, consumers' enormous and increasing appetite for meat is one of the biggest causes of climate change because livestock industry emits more greenhouse gas than transportation. The purpose of this study is to analyze consumer awareness about the impact of meat consumption on sustainability in response to climate change. Based on the theory of planned behavior, the attitudes, subjective norms, perceived behavioral control, prior knowledge, and risk perception variables were analyzed to evaluate the impact of climate change awareness over consumer behavior on meat consumption. Major findings are as follows: consumers were aware of climate change but has made few changes to their meat consumption. In addition, changes in meat consumption were found to be caused by health safety concerns, such as disease outbreaks. Significant variables related to meat consumption patterns associated to climate change impacts were household income, age, attitude, subjective norm, perceived behavioral control, and prior knowledge. These results suggest some implications for policy. There is a need for public relations and education to make the public aware of and better understanding of link between climate change and diet. Also, government should make efforts to raise awareness of mitigation of climate change such as comprehensive food labels which are identifying lesser impacts on climate and better dietary guideline instructions which would include coping with climate change.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.225-232
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• 2014

Supply of a smart device has been made with the development of communication networks and growing desire of people to improve the quality of life, the service industry about it have been made with smart devices. Among them, there are various services that can help people change their behavior to healthy life. But it does not have a large impact on the behavior change of performer because its been developed as a general process. Therefore in this study examine development situation about current behavior change applications through application markets. Development current situation can be separated by process to two patterns. As a result we propose behavioral change model that includes integrated change model that one of the behavior theory model, accomplish the goal process of goal setting theory and habit formation phase for automate the changes. Also, we provide appropriate service according to the model that leads motivation, sustainability of the action and positive behavior change to performer. We can expect in many aspects such as ability and motivation than existing service.

• Journal of Korean Academy of Nursing
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• v.28 no.3
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• pp.550-562
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• 1998

The purpose of this study was to test the Theory of Planned Behavior in the prediction of contraceptive behavior among married women. This study used a descriptive correlational design to examine the relationships among the study variables. Eighty married women in Seoul and Kyungki-do participated in this study, Research instruments used were the tool for measuring TPB variables search as attitude toward contraception, subjective norm, perceived behavioral control, and intention ; and the tool for measuring contraceptive behavior. The former was modified by the researcher according to Ajzen & Fishbein(1980)'s guidelines for tool development and Jee (1993)'s tool. The latter was developed by the researcher Data was collected from July 20, 1996 to October 25, 1996. The results are as follows ; The three factors, attitude, subjective norm and perceived behavioral control of contraception can explain 30% of the variance in contraceptive intention. Inspection of path coefficient for each of the three predictor variables revealed that subjective norm and perceived behavioral control were the predictor variables on intention, while attitude was not. ; and intention and percevied behavioral control factors can explain 42% of the variance in contraceptive behavior. Inspection of path coefficient for each of the two predictor variables revealed that intention and perceived behavioral control were the predictor variables on behavior. In conclusion, this study identified that Theory of Planned Behavior was a useful model in the prediction of contraceptive behavior, and the contraceptive service program based on the TPB variables would be an effective nursing intervention for the change in contraceptive behavior.

• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.59-82
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• 2023

The present research aims to examine whether learning from the supervisor influences readiness for change with the mediating impact of planfulness. Drawing upon the theory of planned behavior, it is hypothesized that learning from the supervisor positively impacts planfulness ability in individuals, which in turn enhances the readiness for change. Through using convenience sampling, the sample of 451 was collected from employees working full-time in the manufacturing and I.T. service organizations in India. Structural equation modeling and regression analysis indicate that learning from the supervisor is positively associated with readiness for change and planfulness. Additionally, planfulness fully mediated the relationship between learning from the supervisor and readiness to change. The findings of the present research highlight that continuous support and learning from the supervisor enhances the planfulness ability of the individual and consequently enhances individual readiness for change. The current research is pioneering in testing the hypothetical model associating learning from the supervisor, planfulness, and readiness for change.

• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.405-428
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• 2019

This study discerned interactions that secondary students experience during their studies and information behaviors that explains their interactions. In addition, when young people collaborate with their friends, this study identified their actions, such as collecting, using, sharing, and generating information, and the social and cultural factors that influence the behavior. The research questions consisted of 'Radical Change Theory' focusing on the information behavior of the digital age youth and the type of radical change in the digital age. As a result of the research, the status of collaborative information behavior of middle and high school students was reflected in our educational reality. Students, however, approached and utilized various information sources, diversified their opinion sharing tools, and discovered channels that were different from adults and used them in information activities. Though not as anticipated, they suggested that the experience of collaboration helped the individual's growth.

• Bulletin of the Korean Chemical Society
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• v.30 no.9
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• pp.2001-2006
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• 2009

Temperature dependence of the critical micelle concentration (CMC), $x_{CMC}$, in micellization can be described by ln $x_{CMC}$ = A + BT + C lnT + D/T, which has been derived statistical-mechanically. Here A, B, C, and D are fitting parameters. The equation fits the CMC data better than conventionally used polynomial equations of temperature. Moreover, it yields the unique(exponent) value of 2 when the CMC is expressed in a power-law form. This finding is quite significant, because it may point to the universality of the thermal behavior of CMC. Hence, in this article, the nature of the equation ln $x_{CMC}$ = A + BT + C lnT + D/T is examined from a lattice-theory point of view through the Flory-Huggins model. It is found that a linear behavior of heat capacity change of micellization is responsible for the CMC equation of temperature.

• Industrial Engineering and Management Systems
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• v.14 no.1
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• pp.44-57
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• 2015

In recent years, for the purpose of solving the problem regarding environment protection and resource saving, certain measures and policies have been promoted to establish a reverse supply chains (RSCs) with material flows from collection of used products to reuse the recycled parts in production of products. It is necessary to analyze behaviors of RSC members to determine the optimal operation. This paper discusses a RSC with a retailer and a manufacturer and verifies the behavior strategies of RSC members which may change over time in response to changes parameters related to the recycling promotion activity in RSC. A retailer takes two behaviors: cooperation/non-cooperation in recycling promotion activity. A manufacturer takes two behaviors: monitoring/non-monitoring of behaviors of the retailer. Evolutionary game theory combining the evolutionary theory of Darwin with game theory is adopted to clarify analytically evolutionary outcomes driven by a change in each behavior of RSC members over time. The evolutionary stable strategies (ESSs) for RSC members' behaviors are derived by using the replicator dynamics. The analysis numerically demonstrates how parameters of the recycling promotion activity: (i) sale promotion cost, (ii) monitoring cost, (iii) compensation and (iv) penalty cost affect the judgment of ESSs of behaviors of RSC members.