• 한국전자거래학회지
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• 제4권1호
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• pp.21-36
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• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.

• 산경연구논집
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• 제10권11호
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• pp.57-69
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• 2019

Purpose: The purpose of this study is to investigate systematic and comprehensive explanation about safety behavior by applying integrated model of Theory of Planned Behavior (TPB) and Social Cognitive Theory (SCT). By showing the interrelationship of effects of factors affecting safety behavior in a single model, comprehensive understanding regarding safety behavior will be possible. Research design, data, and methodology: This study try to integrate the two theory, TPB and SCT, to introduce background factors, such as safety culture, affecting cognitive factors of subjective norm, safety attitude, perceived behavioral control, safety consciousness, which are again affecting behavior intention of the TPB. We composed 73 questionnaire to analyse the relationship among factors affecting safety behavior. The questionnaire were distributed to stewards and stewardesses of KAL, ASIANA, and LCCs. 422 were collected and used for analysis. Factor analysis, regression analysis, and control effect analysis were conducted using SPSS windows version 2.0. Results: The safety culture, safety atmosphere, and safety education/training were turned out to affect subjective norm, safety attitude, perceived behavioral control, safety consciousness. And the cognitive factors also showed to affect safety intention significantly. The results that safety intention affects safety behavior was found. Also there are control effect of cost consciousness and punishment while safety intention affects safety behavior. Conclusions: Safety is the virtue that should be given first priority to in our daily life. To secure safety, everyone in an organization should have high level of safety intention and conduct safety behavior. The study results provide systematic and comprehensive understandings on the relationship among factors affecting cabin crews' safety behavior. The results will help design safety related regulations, education/training, and support employees to engage in safety behavior related activities.

• 디지털산업정보학회논문지
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• 제13권4호
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• pp.125-139
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• 2017

In this paper, we developed a framework to detect and predict insider information leakage by collecting and restoring network traffic. For automated behavior analysis, many meta information and behavior information obtained using network traffic collection are used as machine learning features. By these features, we created and learned behavior model, network model and protocol-specific models. In addition, the ensemble model was developed by digitizing and summing the results of various models. We developed a function to present information leakage candidates and view meta information and behavior information from various perspectives using the visual analysis. This supports to rule-based threat detection and machine learning based threat detection. In the future, we plan to make an ensemble model that applies a regression model to the results of the models, and plan to develop a model with deep learning technology.

• 가정과삶의질연구
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• 제28권2호
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• pp.165-179
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• 2010

The purpose of this study was to examine the relationships among the resources, financial management behavior and economic welbeing of wives. The data were collected from 300 participants by questionnaire. The subjects of this survey were 250 wives living in the Pusan and Kyungnam regions. The data were collected by personal interviews and self-administered questionnaires and analyzed by frequencies, correlation analysis, one way Anova, Duncan test, factor analysis, and multiple regression analysis. The major findings of this study were as follows: (1) the regression analysis found that financial management behavior was an important variable affecting the economic wellbeing of wives : and (2) there are statistically significant differences in the levels of financial management behavior and economic satisfaction between households of different socioeconomic levels. Theses results imply that a financial management program focusing on the ways to implement financial behavior effectively should be developed.

• 복식문화연구
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• 제15권4호
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• pp.620-633
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• 2007

The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February $10{\sim}15$, 2006. For analysis of data, frequency, factor analysis, t-test, ANOVA, regression analysis, and path analysis were applied. The results indicated that job satisfaction of employees significantly influenced customer orientation(p<0.001) and organizational citizenship behavior(p<0.001). The organizational citizenship behavior of employees significantly influenced customer orientation(p<0.001). The job satisfaction had both direct and indirect effects on customer orientation mediated by organizational citizenship behavior.

• Journal of Sport and Applied Science
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• 제8권1호
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• pp.1-10
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• 2024

The purpose of this study was to examine the structural relationship among organizational justice, athlete satisfaction, team commitment, and organizational citizenship behavior toward college athletes. To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 285 responses were collected from college athletes. Among those, 21 responses were excluded as they were not completed, leaving 264 usable data. The data was computed in SPSS 28.0 and AMOS 28.0, and analyzed with correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Overall, organizational justice had a positive influence on athlete satisfaction, team commitment, and organizational citizenship behavior. Athlete satisfaction had a positive influence on team commitment and organizational citizenship behavior. However, there was no relationship between team commitment and organizational citizenship behavior. These findings provided empirical foundational data on the impact of organizational justice on psychological and behavioral outcomes and the overall efficiency and effectiveness of organizations, with a focus on college athletes who played a central role in the context of college sports setting.

• 한국콘텐츠학회논문지
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• 제11권7호
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• pp.448-457
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• 2011

본 연구의 목적은 호텔기업 구성원의 팔로워십, 조직냉소주의, 조직시민행동의 관계를 검증하는 것이다. 이를 위해 서울지역 특1급 호텔기업 구성원을 대상으로 자료를 수집하여 빈도분석, 탐색적 요인분석, 신뢰성분석, 확인적 요인분석, 공분산 구조분석을 실시하였다. 분석결과를 살펴보면 첫째, 팔로워십의 구성요인 중 비판적 사고와 능동적 참여는 조직냉소주의와 유의한 영향관계를 나타냈지만 열정은 유의한 영향관계를 나타내지 않았다. 둘째, 조직냉소주의는 조직시민행동의 모든 구성요인과 유의한 영향관계를 나타냈다.

• 한국의류산업학회지
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• 제15권6호
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• pp.923-931
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• 2013

The purpose of this study was to examine the effect of the type of masculinity on appearance-oriented and appearance management behavior. Questionnaires were administered to 201 males 20s to 50s living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. First, factor analysis in a appearance management behavior and the type of masculinity, were cluster analysis in appearance-oriented. Were used to analyze the problem of the study by classified five factors and two groups. The results of this study were as follows: First, the masculinity of Retro sexual, Metro sexual, Techno sexual showed a negative influence on appearance-oriented. Second, the masculinity had a influence on appearance management behavior. M-ness showed a negative influence on skin care, Metro sexual showed a positive influence on skin care, hair/fashion, cosmetics, plastic surgery. And Retro sexual showed a influence on skin care, positive influence on hair/fashion, cosmetics. Techno sexual showed a positive influence on body management, skin care, hair/fashion. Uber sexual showed a positive influence on body management, cosmetics of appearance management. Third, the appearance-oriented had a differences on body management, hair/fashion, cosmetics, plastic surgery of appearance management behavior.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 2010년도 춘계 학술발표회
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• pp.825-831
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• 2010

In this study is stress behavior of steel support structure is to identify basic research. Steel stress due to load step to determine the behavior of steel using strain gauge steel loading test was performed. Numerical analysis and steel loading test using strain gauge on the actual steel stress behavior was analyzed. First, when tensile loading 3.5tonf load side of the plastic behavior appeared. Elastic model, using numerical analysis and comparison of results, the actual value is saved and you can see some difference. This repeated loading tests on steel can be seen from the results of the stress behavior of the steel rather than the elastic behavior of elastic-plastic behavior is because you can see. In addition, the upper and lower steel stress in compression and tension behavior represents the behavior was similar, but different. Steel loading test results, Y-axis get a compression if X-axis is tension. The future based on this study, the stress sensitivity curve of magnetic anisotropy sensor for non-destructive stress measurement technique for the study will be performed. And the behavior of plastic zone and residual stress to determine the numerical analysis using non-elastic model is needed.

• 한국병원경영학회지
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• 제21권2호
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• pp.50-62
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• 2016

The study was conducted to compare organizational innovation depending on the leadership type of middle managers in general hospital. Moreover, the study was also to prove whether employees'readiness causes any differences to the link between leadership and organizational innovation. The result is based on 769 sheets of survey paper answered by administrations and nurses working at general hospitals or the same level of hospitals located in the metropolitan area. The methods of analysis used are as follows: reliability analysis, frequency analysis, t-test, ANOVA, multiple regression analysis, and hierarchical regression analysis. Main results of the study can be summarized as below. First, by analyzing the influence of task-behavior leadership on organizational innovation, R squre on knowledge management which is organizational innovation factor was 12.5%, R squre on creativity was 9.1%, and R squre on innovation behavior was 10.3%. Regression model appeared to be statistically significant as well. Both task-behavior and relationship-behavior leadership have influence on organizational innovation and it is learned that relationship-behavior leadership has a bigger influence on all the organizational innovation factors. Second, moderating effect of the employee's readiness is examined in terms of the link between leadership and organizational innovation. As a result, the member's readiness had positive influence when it comes to the link between leadership and organizational innovation. Also, after verifying moderating effect of readiness (ability/willingness), this study shows that ability readiness has positive influence on the link between task-behavior(or relationship-behavior) leadership and creativity, and innovation behavior while willingness readiness positively influences the link between task-behavior(or relationship-behavior) leadership and creativity & innovation behavior. To summarize results of the study, this study shows that the members who possess high readiness also have high organizational innovation, which promises their positive role in a group.