• Journal of the Korea Convergence Society
• /
• v.10 no.2
• /
• pp.125-131
• /
• 2019

The purpose of this study is to investigate the relationship between attitude, purchase intention, and intention to share content and brand intention according to Influencer contents and branded content types. The results of this study are as follows: First, beauty products have a positive effect on the content intention and purchase intention as well as the sharing intention as compared to the branded contents. Second, V-commerce of innovative products showed that the branded content was more positive than the influencer content, but the purchase intention was lower. In addition, the content of sharing is higher than that of branded content. Third, the sharing intention was more positive than the beauty product, and the influencer content was higher than the branded content. The purpose of this study is to examine the attitude, purchasing intention, and sharing intention of beauty products and innovative products, which are most frequently used and most interested in users, to examine the content strategy of V-Commerce.

• Journal of Convergence for Information Technology
• /
• v.11 no.2
• /
• pp.188-193
• /
• 2021

In this study, the moisture content of the face skin was changed according to the number of skin applications for female college students under 25 years of age. Moisture contents were measured using a skin moisture meter (skin oil and moisture meter, PRC, China). Skin used 500ml of Innisfree's blueberry rebalancing skin as a clinical trial material. Both the forehead, eyes, cheeks, and chin had a higher moisture content after one layer of application than before and after one layer of application, and after ten layers of application, it can be seen that the moisture content is higher. As a result, when applying basic products after washing your face, the first step is to increase the number of skins, and then apply basic products such as lotion and moisturizing cream to increase the moisture content.

• Journal of Convergence for Information Technology
• /
• v.11 no.7
• /
• pp.232-241
• /
• 2021

The purpose of this study is to find out the difference in perception of skin beauticians according to the perception of bamboo therapy. For the study, 301 skin beauticians working in skin care departments were randomly selected and conducted for 28 days from April 19 to April 29, 2019. In the results of this study, skin cosmetologists who are aware of bamboo therapy have a very high interest and interest in bamboo therapy compared to skin cosmetologists who do not recognize bamboo therapy, and have a very high willingness to use it in the industrial field. They recognized that it was a way to help skin beauticians protect their joints at the same time as the body shape management effect of Bamboo.

• Journal of Convergence for Information Technology
• /
• v.12 no.1
• /
• pp.127-134
• /
• 2022

The purpose of this study is to examine the impact of value consumption on customer satisfaction of skin care service users. This research was conducted on consumers with experience in value consumption use, and data analysis was analyzed using the SPSS WIN 21.0 program. The results of this study are as follows: First emotional value, functional value and social value had a positive effect on customer satisfaction. Second social value and emotional value were found to have affected behavioral intention. In order to enhance customer satisfaction, the skin care service provider should not only provide reasonable and practical services, but also form emotional communication or social ties. Also, in order to increase behavioral intention, it should enhance social dignity or make people feel happy through diversion.

• Journal of Convergence for Information Technology
• /
• v.12 no.1
• /
• pp.144-152
• /
• 2022

The Spartina anglica is recognized as a highly invasive plant and active eradication methods are required. In this study, we aimed to determine the physiologic activities of Spartina anglica extracts as a cosmetic ingredient. Antioxidant properties were investigated by different chemical methods including radical quenching (DPPH and ABTS), reducing power(FRAP) assay and aerial part of S. anglica(SAA) extract presented the strongest antioxidant activities. The significant cytotoxicity was not observed up to a concentration of 0.5 mg/mL in RAW264.7 cells and NHDF cells. The anti-inflammatory activity of S. anglica belowground(SAB) extract had strong effects on cell-based systems, including LPS-induced NO and cytokines(TNF-a and IL-6) production in RAW264.7 cells. Collagen synthesis and skin hydration gene expression of S. anglica extract showed the highest anti-wrinkle and moisturizing effect in NHDF cells. Results presented in this study tend to show that the ethanol extracts of S. anglica could be exploited as useful-bio-resource for bioactive substances in functional cosmetics.

• Journal of Convergence for Information Technology
• /
• v.12 no.5
• /
• pp.290-297
• /
• 2022

This study was conducted to determine the cell cytotoxicity, astringency, nitrite oxide scavenging, iNOS protein expression level, pro-inflammatory cytokine, elastase inhibition, and type I pro-collagen synthesis as a functional cosmetics material of Salvia miltiorrhiza root. We prepared the 80% ethanol(SE) and hot-distilled water(SW), respectively. Both SE and SW showed no toxicity from 0.05 to 0.5 mg/mL concentration as a result of MTT assay in NHDF or RAW264.7 cells. In the measurement of astringent effect, SE reveled 74.6% of astringent activity in 10 mg/mL. SE showed that LPS-induced nitric oxide production, iNOS protein expression, and cytokines were inhibited in a dose-dependent manner. Furthermore, two extracts significantly inhibited elastase activity and increased the type I pro-collagen production. Therefore, it is expected that Salvia miltiorrhiza extract is used as a natural material for functional cosmetics that can effectively prevent skin-related inflammation and wrinkles, and aging.

• Journal of Advanced Technology Convergence
• /
• v.2 no.3
• /
• pp.43-47
• /
• 2023

The purpose of this paper was to empirically verify the effect of nail list maturity on work performance and customer orientation, and analyzed 300 adult female nail beauty workers (nailists) working at nail salons across the country. As a result of investigating the research hypothesis, it was found that the maturity of the nail list had a significant effect on work performance, and the maturity of the nail list had a significant effect on customer orientation. Given the increasing number of novice nail artists, it is inferred that the maturity of a nail artist can directly manifest in procedural outcomes and revenue aspects. Consequently, strategies to enhance the maturity of nail artists are expected to profoundly influence customer orientation and job performance. There was a scarcity of prior research discussing maturity from the perspective of nail beauty or other beauty fields (skin, hair, etc.), which posed challenges in our discourse. We anticipate in-depmore th follow-up research in the future.

• Design Convergence Study
• /
• v.16 no.2
• /
• pp.63-81
• /
• 2017

Environmental change of consuming contents has led corporates to acknowledge the possibility of social media as being marketing platform. And as the importance of 'contents' is growing bigger at the same time, 'Content Marketing' is getting attention because 'Content' plays the key role in current marketing since it can deliver meaningful values to the companies and the customers both. Many companies are practicing contents marketing employing YouTube by not only creating their own YouTube channels and YouTube contents but also collaborating with YouTube creators. Purpose of this study is to figure out how domestic standalone beauty brands that are actively practicing content marketing, are exploiting the YouTube and to suggest design direction for future YouTube content marketing. 'Etude', 'Innisfree', 'Misha', 'The Face Shop' were selected for analyzing the content marketing cases using YouTube. As a result, this study could conclude that if the brand has inadequate number of subscribers, it is better to collaborate with the creators. Also, clarifying contents' purpose and distinguishing the way of delivering it is important.

• Journal of the Korean Society of Industry Convergence
• /
• v.13 no.3
• /
• pp.161-168
• /
• 2010

Recently, bridges have been momenttous as not only regarding function but also concerning aesthetics. However, when beauty is considered in the bridge, it is also essential that stability and economics be considered. Besides, when considering stability, an arch bridge is one of the most stable structures. The most important element is a rise ratio when regarding beauty and economics of arch bridges. The effect of dead load and DB24 load have been considered to decide proper rise ratio. Therefore, in this study, examined the value of moment, displacement and member forces, in the variation of the rise ratio of arch bridges. The most optimum shape of Nielsen arch bridges has determined by analyzing member forces, moments and displacement with parameters of rise ratio and angle of vertical members. By comparison between values, the hanger types have been also considered to derive the optimum shape of Nielsen arch bridge.

• Journal of Convergence for Information Technology
• /
• v.10 no.9
• /
• pp.244-250
• /
• 2020

The aim of the study is to investigate the effect of the benefit of soft waxing, hard waxing, and sugaring waxing on intention to reuse in Korean adults, and to provide useful information to people who are new to waxing. As a research method, from May 1, 2019 to August 30 (17 weeks), we surveyed 422 subjects between 10 and 40 years old who lived in Busan and Yeongnam area and experienced waxing. In statistical analysis, Cronbach's alpha was calculated for reliability test, and Chi-squared test, independent t-test, correlation analysis and linear regression analysis were used. Multiple responses were analyzed using multiple response test. In the result of the effect of waxing benefit on intention to reuse, there was a significant positive correlation of waxing seeking score by body part, total waxing benefit score(r=0.389, p<0.001), and total score of intention to reuse (r=0.214, p>0.001) with intention to reuse. There was also a significant positive correlation between waxing benefit by body part and intention to reuse, except arms and legs. In the result of the effect of waxing benefit on intention to reuse, face waxing (β=0.106, p<0.001), Brazilian waxing (β=0.221, p<0.001) and total waxing benefit score (β=0.321, p<0.001) had a significant effect on intention to reuse. In the present study, awareness of sugaring waxing was low but favor and intention to reuse were strong, and the subjects sought sugaring waxing for sensitive body parts. Thus, would provide useful information for consumers new to waxing, and also basic information for studies on waxing.