• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1213-1224
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• 2023

The purpose of this study was to analyze the mediating role of self-efficacy in the relationship between the behavioral routines of beauty service workers on service performance and work performance. The subjects of the study were 311 beauty consumers in Seoul and Gyeonggi, and data were collected and analyzed using a structured questionnaire. For data analysis, descriptive statistics, confirmatory factor analysis(CFA), correlation analysis, structural equation model analysis(SEM), and mediating effect analysis using bootstrapping techniques were conducted. The conclusions drawn through a series of research procedures are as follows. First, the behavioral routines of beauty service workers were found to have a statistically significant positive(+) effect on self-efficacy, service performance, and work performance. Second, the self-efficacy of beauty service workers was found to have a statistically significant positive (+) effect on service performance and work performance. Third, the partial mediating effect of self-efficacy was shown in the relationship between beauty service workers' behavioral routines, service performance, and work performance.

• East Asian Journal of Business Economics (EAJBE)
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• v.11 no.3
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• pp.1-10
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• 2023

Purpose - Beauty service employees who perform emotional labor are becoming an important factor in their duties to be performed at customer contact with the emotional expression norms set and required by organizations and companies. There are health problems for beauty workers due to working environments such as physical, chemical, and social factors. Accordingly, this study presents practical ways to protect the health of beauty workers. Research design, data, and methodology - This review study was conducted by searching PubMed, Google Scholar, Riss, Scopus, and Research Gate. Beauty Health Care, Occupational Diseases, Beauty Industry, Beauty Employees, Work-Life Vallance (WLV). I referred to the keywords such as that. A total of 471 papers were searched, of which 46 were finally included in this study on the PRISMA flowchart. Result: The beauty service industry can be classified as a job with high job stress among the beauty industries, and establishing appropriate measures to effectively help beauty industry workers proves to be an important strategy for maintaining physically and mentally healthy lives. Conclusion - Active research is needed to create a healthy environment with sustainable well-being by identifying physical and mental outbreaks according to the degree of awareness through various causes of occupational diseases such as gender and environment of beauty industry workers.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.4
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• pp.105-113
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• 2020

This study examines the effects of job stress on employees in the beauty service industry and the consequences on job satisfaction and organizational commitment. Based on the analysis of the job stress of beauty employees, the purpose of the study is to identify the beauty service industry's problems and present marketing implications. First, it was found that employees' job stress in the beauty service industry harmed job satisfaction. Beauty workers with a high job satisfaction increase the quality of service for customers, which can increase the customer's store loyalty, helping the beauty service industry's work performance, thereby further increasing job satisfaction by reducing job stress. Second, it was found that employees' job stress in the beauty service industry harmed organizational commitment. The higher the organizational commitment is, the more sense of belonging is created, which in turn can improve the work performance of the beauty industry workers and reduce the turnover rate. Therefore, it is necessary to find a way to increase organizational commitment by reducing beauty workers' job stress. Third, it was found that employees' job satisfaction in the beauty service industry had a positive effect on organizational commitment. These results show that the higher the job satisfaction related to the beauty worker's current job satisfaction, current salary satisfaction, satisfaction with the boss, satisfaction with the work environment, and passion for the job, the higher the organizational commitment.

• The Journal of Industrial Distribution & Business
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• v.14 no.6
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• pp.27-35
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• 2023

Purpose: Convergence and social ripple effects caused by the Fourth Industrial Revolution, which encompasses new technologies in various fields, will have a great impact on the beauty industry structure and market economy. This review reviewed the literature on the changes in the employment environment of the Korean beauty industry due to the 4th industrial revolution and the countermeasures of the beauty industry accordingly. Research design, data and methodology: Using the October 2022 PRISMA flowchart, it is a review of changes in the employment environment of the beauty industry, the need for human resource management of beauty workers, and the employment environment to be applied to the beauty industry in the future. Results: Changes in the employment environment in the era of the 4th Industrial Revolution, the current state of the beauty industry, and reviews on beauty industry workers were collected, and a direction for training beauty industry workers was presented. Conclusions: This study presented the direction of the beauty industry in preparation for changes in the employment environment of the 4th industrial revolution and suggested that research is needed to actively establish human resource management (HRM) to overcome the problem of fostering talent in the beauty industry.

• Journal of Convergence for Information Technology
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• v.12 no.5
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• pp.278-289
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• 2022

This study empirically analyzed the effect of work value of beauty industry workers on service productivity through job satisfaction. First, according to the result of investigating factors that make effect on service productivity, it was identified that service productivity increases when work value and job satisfaction are higher. Also, it was identified that service productivity increases when awareness of satisfying values, intrinsic satisfaction, recognition of work value, recognition of self-value, and extrinsic satisfaction are higher. Fourthly, as a result of investigating the effects of work value of beauty industry workers on service improvement through job satisfaction, it was identified that the mediating effect of job satisfaction was also significant in the sobel test as Z value of |Z|=15.057 showed a greater value than 1.96. Based on the results of this study, it is expected that inner motivation can be increased for beauty industry workers to recognize that their work is meaningful and worthwhile and service productivity can be maximized by improving the satisfaction and intrinsic job satisfaction that come from work itself.

• Journal of Fashion Business
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• v.20 no.6
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• pp.19-31
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• 2016

Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.243-251
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• 2019

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.423-429
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• 2024

Recently, the beauty industry has become very competitive, so providing high-quality personal service has been raised as an important factor in maintaining a competitive edge and attracting customers. Therefore, this study aimed to investigate the effect of personal service quality of beauty workers on customer empathy and intention to revisit beauty shops. To this end, a total of 238 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 27.0. The results of the study were as follows: First, among the components of personal service quality of beauty workers, sincerity and professionalism had a significant effect on emotional empathy, but reliability did not have a significant effect. Second, reliability, sincerity, and professionalism all had a significant effect on cognitive empathy. Third, emotional empathy and cognitive empathy had a significant effect on intention to revisit. Accordingly, in order to increase intention to revisit beauty shops, it seems necessary to provide education on words and actions that can give trust to beauty workers, genuine service, and professional skills. In the future, it is thought that research on customer empathy and revisit intentions should be conducted through the human service quality of beauty professionals and other variables differentiated from this study.

• Journal of Fashion Business
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• v.11 no.6
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• pp.62-74
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• 2007

This study aims at applying the body image, self-image and costume image, which is completed as harmony of hairstyle according to 14 occupational types to be help at in time of image creation. It made a survey of 5,658 women living in Seoul. The result of response showed that a sandglass type and rectangular type is highest in a form suited to the body image for educational employees, public officials, business employees, service workers, office workers, financial employees, university students who are majoring in beauty), beauty artists and entertainers, and for police officers, housewives, medical service workers, university students who aren't majoring in beauty, respectively, which there is the difference by occupational group. But there is no difference from a point of view that many women of our country are much alike in a form.

• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.715-727
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• 2006

The purposes of this study are to investigate the job satisfaction, customer satisfaction and revisiting intention to beauty shops, and to examine the difference of the job satisfaction, customer satisfaction, and revisiting intention between franchised and non-franchised beauty shops. Data were obtained via questionnaire, which developed by results of pretest and previous studies, from workers and consumers of beauty shops in Busan. They were analyzed by factor analysis, t-test and regression. The results were as follows; First, the job satisfaction of beauty shops workers was composed of Adaptation, Operation and Instruction. For both of franchised and non-franchised beauty shops, the operation of beauty shops greaty influenced the job satisfaction of workers, and job satisfaction is not significantly different. Second, consumer satisfaction related to services of beauty shops is composed of three factors: Policy, Personal service, and Physical environment. Regardless of shop types, the policy of shop influenced the consumer satisfaction. Consumers' revisiting intentions to beauty shops are influenced by consumer satisfaction. Third, consumers in franchised beauty shops is less likely to be satisfied and to have the intentions to revisit than those of non-franchised beauty shops. Resulted provide some insights to develop strategies for franchised and non-franchised beauty shops. Limitations and future research directions have been discussed.