• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.545-552
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• 2007

This study aims at providing basic data for the beauty industry to establish more reasonable marketing plans for women in identifying their Lifestyles, observing and analyzing their purchase behavior for beauty service. Women were classified into four types: fashion appearance oriented type, sociable personality oriented type, brand oriented type, fashion indifferent type. The result of the differences between their lifestyles and purchase behavior for beaty service is as followed. Purchasing behaviors, such as motives of purchase beauty service, beauty service information search, beauty service estimation standards were made a difference in lifestyle types.

• Journal of Convergence for Information Technology
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• v.11 no.1
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• pp.261-267
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• 2021

This study aims to explore the effect of beauty lifestyle behaviors on the pursuit of beauty values and cosmetics purchasing behaviors in female college students, identify consumption market of female college students in beauty industry and contribute to the advancement of beauty industry. Data were collected by conducting a survey in 328 students. The survey was performed using self-administered questionnaires answered by the respondents themselves. The survey items were rated on a 5-point Likert scale and multiple choice question type was used. Statistical analyses were done using SPSS Statistics ver. 22.0. The study results are as follows. First, the regression analysis on the effect of beauty lifestyle behaviors on the pursuit of beauty values were found to be impacted on the sub-variables of beauty lifestyle behaviors including manicure, make-up, diet, body-shaping, and shopping behaviors (p<0.01). Second, the results of a difference in the pursuit of beauty values by cosmetics purchasing behavior showed that purchase frequency of cosmetic products for buying cosmetics were found to be statistically significant Third, as the results of a difference in cosmetics purchasing behaviors by beauty lifestyle behavior, reasons for the purchase frequency of cosmetic products, cost of purchasing cosmetics were statistically significant.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1643-1653
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• 2021

This study is to investigate the effect of beauty lifestyle on the quality of life of middle-aged women. For this study, 417 middle-aged women aged 35-65 years living in Seoul, Gyeonggi, Gwangju, Sejong, and Daejeon were conducted from February 27, 2021 to March 14, 2021. As a result of this study, the correlation of quality of life of middle-aged women according to beauty lifestyle was positively correlated in the order of show-off type, appearance-seeking type, practicality-seeking type, and fashion-seeking type. In addition, it was found that the practical pursuit of beauty lifestyle and the pursuit of show-off affect the quality of life of middle-aged women. Therefore, it is necessary to develop customized communication information and marketing strategies for beauty products based on the ambivalent perspective that pursues economic efficiency and luxury for the practical and flaunting types that can have a positive impact on the quality of life of middle-aged women.

• Journal of the Korean Applied Science and Technology
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• v.37 no.5
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• pp.1418-1429
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• 2020

This study was conducted on men and women in their teens and 50s living in Seoul, Incheon and Gyeonggi-do to find out the relevance between demographic characteristics of lifestyle clusters and the characteristics of beauty salon use. To analyze the data of a total of 522 people collected, statistical processing was performed with analysis of frequency, analysis of factor, analysis of reliability, analysis of cluster, analysis of variance and analysis of cross. As a result, lifestyle group types were classified as fashion and social focus types, family-oriented types, and family-free types. These types were highly related to age, final education, and marital status among demographic characteristics, and were also found to be highly relevant to the characteristics of beauty salon use, such as beauty salon location and frequently used beauty services. The results of this study are thought to be the basic data that can be used for beauty salon marketing.

• Management & Information Systems Review
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• v.21
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• pp.189-208
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• 2007

This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.891-901
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• 2014

This study is The inclination of the display element, and use a lot of beauty is being affected. As such, the display elements are important at the current time. The Influence of Display Components for Beauty shop Customer Lifestyle, the difference between customer satisfaction and beauty shop Customer Lifestyle and the Influence of Customer Satisfaction for Display Components. Effective and efficient hair salon to salon management ideas on display for customer satisfaction by providing the strategy was to provide useful information. The results of this study are as follows: First, Lighting and the overall atmosphere is one of the most influencing lifestyle factors' convenience-oriented(significance level p< 0.05). Second, Color is one of the most popular lifestyle factors that affect 'appearance-oriented'(significance level p< 0.05). Third, 'Jean Louis David' is a young progressive display of consumption inclination with beauty shop customers appeared to be suitable for(significance level p< 0.05).

• Journal of the Korean Society of Costume
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• v.54 no.1
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.633-640
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• 2009

This study aimed to analyze man's hair style preference and lifestyle-related. A survey was made on 384 men aged 20 to 39 living in Seoul, Geonggi. Analysis of lifestyle showed that there were the most men preferring aesthetic sense-oriented lifestyles. They had a high preference for an western type face, middle length of hair, non-wave hair style in the all group by lifestyle. The long hair and wave hair style were more preferred by the fashion-oriented than the others. The plans by this study were as follows. Firstly, it is necessary to develop the hair style which complements into the western type face and the hair style by the length of growing hair. In addition, the internetmarketing by manly internet information-oriented group will be a help to marketing strategies.

• Journal of the Korean Society of Costume
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• v.61 no.4
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• pp.138-151
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• 2011

Due to its vast lands and rich underground resources, Mongolia is a country with high growth potential, even though it is currently in the early stage of economic development. In Mongolia, the Korean wave (Hallyu) has increased interests in Korea, especially in Korean fashion. This study analyzed lifestyles and examined the characteristics of clothing purchase behavior of Mongolian women in order to deepen the understanding of Mongolians' lifestyle and clothing purchase behavior and provide information for successful marketing strategies. The results based on 293 questionnaires showed that lifestyles consisted of six factors (socially active, beauty seeking, individualistic, simple comfort seeking, sensitive to others' perception, information focused) and four groups (socially oriented, individualistic, beauty seeking, and information seeking) were identified. Among the lifestyle groups, socially active group showed clear differences from other groups and there was no significant difference in demographic characteristics according to the lifestyle groups.