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http://dx.doi.org/10.22156/CS4SMB.2021.11.01.261

Effect of beauty lifestyle behaviors on the pursuit of beauty values and cosmetics purchasing behaviors  

Cho, Mi-ae (Dept. of Business Administration, Graduate school of Business Administration, Tongmyong University)
Park, Che-Rin (Dept. of Beauty Art, Graduate school of Beauty Art, Youngsan University)
Han, Chae-Jeong (Dept. of Beauty Art, Graduate school of Beauty Art, Youngsan University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.1, 2021 , pp. 261-267 More about this Journal
Abstract
This study aims to explore the effect of beauty lifestyle behaviors on the pursuit of beauty values and cosmetics purchasing behaviors in female college students, identify consumption market of female college students in beauty industry and contribute to the advancement of beauty industry. Data were collected by conducting a survey in 328 students. The survey was performed using self-administered questionnaires answered by the respondents themselves. The survey items were rated on a 5-point Likert scale and multiple choice question type was used. Statistical analyses were done using SPSS Statistics ver. 22.0. The study results are as follows. First, the regression analysis on the effect of beauty lifestyle behaviors on the pursuit of beauty values were found to be impacted on the sub-variables of beauty lifestyle behaviors including manicure, make-up, diet, body-shaping, and shopping behaviors (p<0.01). Second, the results of a difference in the pursuit of beauty values by cosmetics purchasing behavior showed that purchase frequency of cosmetic products for buying cosmetics were found to be statistically significant Third, as the results of a difference in cosmetics purchasing behaviors by beauty lifestyle behavior, reasons for the purchase frequency of cosmetic products, cost of purchasing cosmetics were statistically significant.
Keywords
Female college students; Beauty lifestyle behaviors; lifestyle; Pursuit on beauty values; Cosmetics purchasing behaviors;
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