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http://dx.doi.org/10.5762/KAIS.2014.15.2.891

The Influence of Display Components ＆ Customer Satisfaction for Beauty shop Customer Lifestyle  

Cho, Soo-Hyun (Division of Service Management, Tourism, Mokwon University)
Rhee, In-Ae (Division of Cosmetic Science, Joongbu University)
Kim, Na-Hie (Division of Hospitality & Tourism, Chungnam Provincial Cheongyang College)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.2, 2014 , pp. 891-901 More about this Journal
Abstract
This study is The inclination of the display element, and use a lot of beauty is being affected. As such, the display elements are important at the current time. The Influence of Display Components for Beauty shop Customer Lifestyle, the difference between customer satisfaction and beauty shop Customer Lifestyle and the Influence of Customer Satisfaction for Display Components. Effective and efficient hair salon to salon management ideas on display for customer satisfaction by providing the strategy was to provide useful information. The results of this study are as follows: First, Lighting and the overall atmosphere is one of the most influencing lifestyle factors' convenience-oriented(significance level p< 0.05). Second, Color is one of the most popular lifestyle factors that affect 'appearance-oriented'(significance level p< 0.05). Third, 'Jean Louis David' is a young progressive display of consumption inclination with beauty shop customers appeared to be suitable for(significance level p< 0.05).
Keywords
Beauty shop; Customer Satisfaction; Display Components; Lifestyle;
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