• Title/Summary/Keyword: Beauty Contents

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Reliability and Validity of the Korean Version of Broad Conceptualization of Beauty Scale (한글판 미의 광범위한 개념 척도(K-BCBS)의 신뢰도 및 타당도)

  • An, Bun-suk;Lee, Kyeong-soo;Kim, Hyun-jin
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.359-366
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    • 2021
  • BCBS (Broad Conceptualization of Beauty Scale) is a measurement tool designed to evaluate the standards of an individual's inner beauty. In this study, reliability and feasibility were verified for 100 female college students using the final Korean version BCBS 9 questions that were formed through the adaptation process. As a result of checking the internal consistency to verify the reliability of Korean version BCBS, it showed high reliability with Cronbach's 𝜶 0.878, subjective beauty 0.874, physical beauty 0.808 and psychological beauty 0.880. As a result of exploratory and confirmatory factor analysis to verify feasibility of Korean version BCBS, feasibility was secured by showing significant results in all items. Therefore, through this study, the Korean version BCBS was proved to be a useful measurement tool that comprehensively evaluates the concept of women's broad scale beauty, and using this as basic data, it is believed that it can be used for professional development and research on internalized beauty for female college students.

A Study on the Problems of the Cosmetology Education Curricula and their Improvement Measures (미용 교과과정의 문제점과 개선방안)

  • Kim, Jin-Soo
    • Journal of the Korean Society of Fashion and Beauty
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    • v.1 no.1 s.1
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    • pp.119-132
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    • 2003
  • This research was attempted in order to raise the actual effectiveness of beauty education by reviewing the problems on beauty education curricula of junior colleges and arranging their countermeasures. This thesis suggests improvement plans of curricula in Korean beauty education as follows. First, one of the main aims of beauty education sought at a junior college should be verified that it is to raise beauty leaders, furthermore, by including artistic knowledge on top of skill-based education purposes we shall put more efforts improve and sublimate beauty art, not only as skills but also as art. Second, it is necessary to fix the department titles in accordance with the contents of curricula. The titles have to be standardized for the right recognition of each curriculum by dividing beauty into hair beauty, skin-care or make up with each curriculum based. Third, it is necessary to standardize major requisite subjects to be completed in certain units by each major among colleges as well as class hours. forth, the curriculum system needs to be revised in accordance with school system for example suitable curricula for each school system level of private institutes and secondary vocational institutes, high school, junior collage, university, post graduates, etc, I have to be developed and enforced.

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Effect of Supporters of Cosmetics Company's Beauty Product Evaluation Contents on Purchase Intentions (화장품회사 서포터즈의 뷰티제품평가 콘텐츠가 구매의도에 미치는 영향)

  • Park, Young-Jin
    • Journal of Convergence for Information Technology
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    • v.10 no.4
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    • pp.168-174
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    • 2020
  • This study studied the influence of beauty influencers, who act as supporters of cosmetics companies, on the purchase intention of cosmetics by consumers using Instagram content. To this end, we focused on the influence of demographic characteristics of consumers exposed to product evaluation contents of beauty influencers acting as cosmetics company supporters on purchase intention. The research data questionnaire surveyed a total of 15 items in 237 parts. Frequency analysis, factor analysis, independent t test, ANOVA, and multiple regression analysis were used for data analysis, and SPSS 23.0 was used for analysis. As a result of researching purchase intention according to product introduction through Instagram contents of a specific account HAJIN_21 Beauty Influencer, gender did not have a statistically significant positive effect, and final education was statistically influenced on purchase intention. It was found to have a significant positive (+) effect. As a result, it was found that final education was an important factor in purchase intention. Furthermore, it is expected that this study can be used as a basic data in the direction of promotion using cosmetics companies supporters.

In the Western painting of Chinoiserie from the perspective of cosmetology Factor analysis for female hair design (미용학(美容學) 관점의 시누아즈리(chinoiserie) 서양화 속 여성 헤어디자인에 대한 요인분석)

  • Ko, Hee-Ja;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.139-144
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    • 2021
  • Since the human act to pursue beauty is the most natural desire and instinct, the demand for a new beauty trend in line with the 4th industrial revolution era, in which aesthetic interest in human appearance management along with the importance of appearance is increasing day by day is very necessary at this time. In order to derive the source from art, which is closely related to beauty studies, the shape and texture of women's hair design appearing in 'Chinoiserie' style Western paintings that were popular in Europe and France in the 18th century. As a result of the study, the hair design of women appearing in four Western paintings showed characteristics of each individual shape, texture, and color. Through this study, the foundation stone for the development of a new mode hairstyle for modern people living in a rapidly changing era while quarreling with the village, and the foundation stone for the development of various beauty contents.

The Study on the Improvement of Curriculum for the Development of Beauty Tourism: Focusing on IPA (뷰티관광 활성화를 위한 교육과정 개선 방안 연구: IPA를 중심으로)

  • Hwang, Young-A;Yan, Wen-Yan
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.233-238
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    • 2022
  • The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.

A Study on Formative Characteristics of Poor Beauty in Modern Fashion (현대패션에 나타난 빈곤미의 조형적 특성에 관한 연구)

  • Hyun, Ji-Youn;Chae, Keum-Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.77-87
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    • 2008
  • Modern fashion industry creates complex and multiple fashion by amalgamating and mixing all elements that emerged in fashion without limiting them to a specific genre. The results of study are as follows: First, with regard to the conceptual differences among poor look, anti-fashion, and resistance fashion and the background. second, As aesthetic categories of poor beauty, its image with the feeling of poorness, beggar-likeness, worthlessness, poorness, and uncleanness is divided into the beauty of moderation, deconstruction, unfinished beauty, natural beauty, and ostentatious poor beauty based on the formative characteristics and poor look. Third, Oriental and Western poor images are comparatively analyzed. The poor beauty found in Oriental fashion, which is based on Zen aesthetics, seeks loneliness, poorness, and simplicity as an empty origin and features internal meaning that expresses the purity of poor beauty itself and external form that is visualized through no decoration, no color, and asymmetry in material and composition. The poor beauty in the West features non-form of no shape, asymmetry and disharmony and the characteristic in its contents is "distortion", and the characteristic in its expression features external form of "incorrectness" and internal meaning implying modem humans' frustration, resistance to materialism, and skepticism about mechanicalism.

The Influence of the Quality of Service in the Beauty Industry on Customer Satisfaction, and the Relationship between Switching Cost and Customer Loyalty (미용산업 서비스 품질이 고객만족에 미치는 영향 및 전환비용, 고객충성도와의 관계에 관한 연구)

  • Kim, Mi-Jung;Lim, Young-Ja
    • Journal of the Korean Society of Costume
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    • v.58 no.9
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    • pp.99-113
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    • 2008
  • This paper provides the foundation to settle the new paradigm in the beauty industry service quality by confirming the beauty industry service quality influence on customer satisfaction and loyalty through the actual verification. The scale of this study for measurement of beauty industry service quality is confirmed through the certification of reliability and feasibility with questionnaire investigation after confirmation of contents and preliminary feasibility. The dimensions and items for measurement of beauty industry service quality are selected with service ability(6), tangible(4), responsiveness(3), reliability(2), conveniency(2). And it is confirmed that the level of service quality is changing unlike a beauty-shop facility or cost recognized traditionally as a key factor to occupy the higher position in competition of beauty-shops. This thesis presents the important point of current issue about kinds of strategy which beauty industry should establish in providing the beauty industry service for occupying higher position in keen competition.

Beauty Application Function Analysis (뷰티 애플리케이션 기능 분석)

  • Se Mi Nam;Eun Sil Kim
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.379-385
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    • 2023
  • Recently, with the development of IT technology, interest in mobile applications has increased, and as products and contents that go beyond existing services are released in the beauty industry, interest is steadily increasing. Accordingly, various studies have been conducted, but studies analyzing the functions of beauty applications have been insufficient. Therefore, this study aims to analyze the functions of beauty applications and help in the development and development of future beauty applications. The research method analyzed the functions of beauty applications that have been downloaded more than 100 million through the Google Play Store, and the search period was from October 11, 2020 to November 3, 2020. As a result of the study, it was found that there is a difference in the name of the function, the function being provided, and the application method of the function for each application. As a result of function analysis, a total of 36 functions were classified, and it was analyzed that 30 functions were provided in YCM, 14 functions in YCP, 21 functions in BP, and 10 functions in SS. Therefore, by analyzing the functions of beauty applications through this study, we intend to provide useful data in the future development of beauty applications and help in the development of beauty applications.

A Historical Research on Correlation between the Standard of Beauty and Spatial Characteristics - Focusing on Greek.Rome and Renaissance - (미의 기준과 공간 특성의 상관관계에 대한 역사적 연구 - 그리스.로마 및 르네상스를 중심으로 -)

  • Lee, Chul-Jae
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.141-149
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    • 2010
  • This thesis is designed to take a close look into the characteristics of architectural space through the standard of beauty, which has been created apart from our desires at certain cultural or historical periods of time. It will try to construct the outline of conception about the beauty throughout many centuries. First of all, contents of the research will focus on the aspects, which people have been considering as beauty eversince the ancient time without having any assumptions on its concept. For example, if the beauty of art has been accepted by the theories of modern aesthetics while degrading the beauty of nature, its value could have possibly been much more appreciated. The standard of beauty has been going through the process of change in such history of mankind. The general standard of beauty, which was established in the ancient time was the proportion and harmony between many elements. Afterwards, beauty was expressed as colors and light in medieval times. Expression of beauty using ugly features such as monsters or demons also existed at the time. Beauty has been periodically developing from supernatural to gracious, rational, noble, romantic, religious, mechanical, and today's media. The concept of beauty established from the above has been appearing throughout various culture such as dress and decoration at the given period of time. It would later affect the formation of space as well as decoration for architectures and styles. It will be analyzed throughout the five design elements; style, composition, materials, components, and form. The thesis would like to find the spatial order of beauty from the result of the analysis. The analysis will examine the possibility for which the recomposition of beauty will be provided as a design process for the new era. The Greek beauty represents a shape. The shape represents proportion and the proportion represents given numbers. However, beauty is being expressed by the opposite process at the present time. In other words, computers will arrange the numbers, which would formalize the proportion between the numbers. Beauty would be presented when the shape is presented as certain forms.

Usage of Beauty Contents in a Multi-Channel Environment: A Niche Analysis of Webzines, Televisions and Online Video Platforms (다매체 환경에서의 뷰티 콘텐츠 이용: 웹진, TV, 인터넷 동영상 플랫폼 간 적소분석)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.261-270
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    • 2020
  • This study aimed to investigate the competing relationships among webzines, TVs and online video platforms in terms of usage gratification of consumption of beauty contents based on niche theory. Five types of usage gratification including information, entertainment, attractive characters, convenient usage and honesty were identified from the previous literature and they were used for niche analysis. The findings showed that online video platforms had the wider breadth than webzines and TVs in all dimensions of usage gratification except for attractive character and TVs and online video platforms had the least niche overlap. The results also revealed that online video platforms had the competitive superiority over the other media in terms of convenient usage and honesty. This study has meanings in a way that it can be used as guidelines for how the future consumption patterns of beauty contents will be.