• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.20-29
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• 2018

This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

• The Journal of Korean Association of Computer Education
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• v.8 no.4
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• pp.25-36
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• 2005

Data of 650 college students in the nation were collected by mail in 2001 Nov. Students preference over cyber communication methods were SMS message, messenger, blog, e-mail in that order. Younger students prefer SMS messages while older students prefer e-mail in relative term. Mobile phone is used more for SMS message than voice communication which is more so with females. The rate of non e-mail use is 57.8%, particularly males(61.9%) and younger students(69.4%) are higher. E-mail, once was very high in use, is being replaced by new media. Suggestion for e-learning environment are being connected, immediacy, active use of blog, more use of fun multimedia information.

• Convergence Security Journal
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• v.14 no.4
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• pp.33-40
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• 2014

Since 2006, social networking services such as Facebook, Twitter, and Blog user increasing very rapidly. Furthermore demand of Book Retrieval Service using smartphone on social network service environment are increasing too. This service can to easy and share information for search book and data in several university. However, the current edition of the social services in the country to provide security services do not have the right. Therefore, we suggest a social book Retrieval service in social network environment that can support user authentication and partial filter search method on smartphone. our proposed system can to provide more speed responsiveness, effective display result on smartphone and security service.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.689-697
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• 2014

This study aims to analyze the representation forms of bloggers' personal style on the fashion blogs and enlighten their values which can be actively applied to design and marketing in fashion industry. Image representation of fashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation of expression and the production of virtual and fantastic images by taking advantage of the composite medium such as images, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representation of image as the actual currency. The study conducted case studies of 5 women's personal fashion blogs through the verification of a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl, The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elements is indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such as color, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by film like production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaboration indicates promoting a updated trend as well as a specific brand or designer to make their business profits.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.1
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• pp.89-104
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• 2012

As the generalization of using computer and the internet, most people, who would decide the acceptance of new information technology (IT), may consider the current systems which have been used so far. The objective of this study was to analyze the relationships between technology acceptance model (TAM) and the switching costs which may incur during switching from the current system into another on. For this purpose, this study suggested the hypotheses, in which continuity cost and setup cost, two types of switching costs in IT adoption, would influence perceived usefulness and perceived ease of use respectively. Moreover, the moderation effects of system types, hedonic system and utilitarian system, on the relationships between switching costs and TAM, were also suggested as the hypotheses. In order to prove the validity of the hypotheses, two groups were surveyed. Before surveying, to the one group who were believed to be a user of 'Cyworld', a new blog service, Naver Blog, was introduced. Similarly, to another group, Google Docs was introduced. The analysis by Partial Least Square (PLS) approach showed that most hypotheses in this study were statistically supported.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.163-168
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• 2011

Blogs are an easy way to publish information, engage in discussions, and form communities on the Internet. Recently, there are several varieties of spam blog whose purpose is to host ads or raise the PageRank of target sites. Our purpose is to develope the system which detects these spam blogs (splogs) automatically among blogs on Web environment. After removing HTML of blogs, they are tagged by part of speech(POS) tagger. Words and their POS tags information is used as a feature type. Among features, we select useful features with X2 statistics and train the SVM with the selected features. Our system acquired 90.5% of F1 measure with SPLOG data set.

• Journal of Broadcast Engineering
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• v.13 no.5
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• pp.752-759
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• 2008

The latest convergence of broadcasting and communication makes the boundary between medias be ambiguous. It pursues the new type of culture that the unspecified many participants seek the satisfaction for the same target in an realtime environment. ARG(Alternative Reality Game) is a new alternate real game created by media convergence and it processes the more realistic interactivity between users through ARS, SMS, BLOG, Cafe and Messages. This paper analyzes the implementation, design, and construction schemes of ARG in the side of the human thinking and media. We also propose the evolution and role of the broadcasting by combining broadcasting for the activation of ARG.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.411-419
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• 2012

This study is focusing on factors influencing trust in power blogs, and the effect of trust on users' attitude and purchase intention. The research model is based on the theory of online trust formation process and content quality. The statistical analysis was conducted through the survey of 122 power blog users. Research findings show that scope, accuracy, uniqueness, links, quality of wring, and reputation of power blogs significantly affect trust. Also, trust was found to have a significant influence on the users' attitude and purchasing intention on products/services.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1013-1030
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• 2010

Recently a prevailing trend in marketing has been the use of consumer participations or prosumer activities and this has caused consumers to become skeptical in their treatment of information found on blogs. Therefore, these marketing practices can be usefully examined to ensure they represent a neutral source of information for consumers. This study thus investigated married women's production activities of consumer information using personal blogs, their motives and experiences, and the characteristics of the information they produced. A qualitative study was undertaken using focus group interviews with two groups of sixteen married women in their 30's and 40's. Results suggested that personal bloggers' information production activities were primarily initiated by businesses and that bloggers were paid for their activities either with money or through the products they reviewed. Although the information produced was, because of its basis in consumer experience, consumer friendly, its quality was limited in the sense because it primarily reflected the perspective of businesses. The bloggers, themselves, expressed ethical uncertainty about their practices. Implications for consumer education and policy were also discussed.

• Spatial Information Research
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• v.14 no.3 s.38
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• pp.261-270
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• 2006

With the development and invention of computer and internet, GIS (Geographic Information System) has provided diverse services to users. Web 2.0, the next generation web, has been developed to create a new business by accumulating and structuring information from many users. The characteristics of Web 2.0 are blog, longtail distribution, SNS, DCC, collective intelligence, and so on. This study proposes a GIS 2.0 service model to maximize the introduction effect and use of GIS by the method that two-way communication and the participation of consumer, characteristics of Web 2.0, are used to build more practical GIS rather than providing spatial information in one-way and simple inquiry oriented way.