• 아태비즈니스연구
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• 제13권1호
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• pp.301-315
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• 2022

Purpose - The main objective of this study was to investigate tourists behavior by applying protection motivation theory and health belief model during COVID-19 pandemic. Specifically, the study examined how risk perception of COVID-19 affects tourists' protection motivation and travel avoidance intention. Design/methodology/approach - The empirical data was collected by self-administered questionnaires to obtain perception and behavior regarding COVID-19 pandemic situation. A total of 486 questionnaires were used for data analysis and SEM analysis was applied in order to examine seven hypotheses. Findings-The results showed that COVID-19 risk perception is a significant antecedent of threat appraisal, coping appraisal, and cue to action (H1, H2, H6). Moreover, protection motivation is affected by threat appraisal and coping appraisal (H3, H4) and influences on travel avoidance intention (H5). However, cue to action does not affect protection motivation (H7). Research implications or Originality - This study provides insightful implications for tourism industry practitioners who will prepare the post-corona field and the results enrich knowledge of the tourist behavior during pandemic situation.

• 디지털융복합연구
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• 제10권11호
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• pp.253-260
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• 2012

본 연구는 스마트폰 애플리케이션 디스플레이 광고회피에 영향을 미치는 요인들을 알아보고자 하는 목적에서 시작하였다. 본 연구결과를 요약하면 다음과 같다. 첫째, 광고의 지각된 침입성에 대한 요인분석 결과 단일 요인으로 나타났다. 또한 광고의 지각된 침입성은 광고회피에 유의미한 영향을 미치는 것으로 나타났다. 둘째, 스마트폰 이용동기에 대한 요인분석 결과 7개의 요인으로 나타났다. 즉, 정보획득, 오락성, 학습/업무활용, 멀티미디어 활용, 생활편의성, 시간 활용으로 나타났다. 학습/업무활용성 동기와 생활편의성 동기가 높으면 광고회피 수준이 낮은 것으로 나타났다. 마지막으로 스마트폰에 대한 관여도에 따라 광고에 대한 지각된 침입성에는 차이가 없는 것으로 나타났다. 고관여 집단이 저관여 집단보다 정보획득, 오락성, 사회적 관계형성, 멀티미디어 활용, 생활편의성, 시간활용 동기가 유의미하게 높은 것으로 나타났다. 본 연구결과는 스마트폰 애플리케이션 디스플레이 광고를 제작하는 광고실무자에게 스마트 폰 사용자가 광고회피 행위를 줄일 수 있는 해답을 줄 것으로 기대한다.

• 디지털융복합연구
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• 제14권3호
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• pp.465-471
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• 2016

본 연구는 대학 운동선수들의 인지된 자율성 인식과 성취동기간의 관계를 규명하기 위해 수행되었다. 서울 및 수도권에 재학 중인 운동선수들을 대상으로 25개 종목의 396명의 유효표본을 얻었으며, SPSS 18 프로그램과 AMOS 프로그램을 이용하여 기술통계, 탐색적 요인분석, 확인적 요인분석, 신뢰도 분석을 통하여 데이터를 정화하였고 이를 바탕으로 상관관계분석과 회귀분석을 통하여 자율성과 성취동기와의 관계를 검증하였다. 이러한 절차를 통한 결과는 자율성 인지에 있어서 남학생이 여학생보다 높게 인식하고 있었으며, 회귀분석결과 자율성 인지는 숙달접근과 수행접근의 접근 성향의 성취목표에 영향을 주는 것으로 나타났다.

• 한국항공운항학회지
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• 제28권2호
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• pp.1-11
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• 2020

This study was carried out to verify how much instructor's communication skill affects the student pilot's study motivation and satisfaction. The instructor's communication styles are classified into 3 groups by pre-analysis. Three types are cooperative type, control type and professional type. Intellectual cause, performance proficiency cause, social cause and stimulation avoidance cause are extracted and analyzed for the cause of study motivation. Cooperative and control type affected all of 4 factors of student's study motivation by influence analysis. Intellectual cause affected control and cooperative type positively, especially more to cooperative type. Performance proficiency cause also had positive influence to control and cooperative type. Stimulation avoidance cause didn't appear to affect all sub-classified 4 factors of instructor's communication type. Influence analysis of student's study satisfaction from instructor's communication style showed that independent variable affected all sub factors positively. Degree of positive influence affected the control type the most, cooperative type was the 2nd, and professional type was the 3rd.

• 대한간호학회지
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• 제50권6호
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• pp.778-786
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• 2020

Purpose: This study aimed to explore the motives of clinical nurses for experiencing empathy with patients and their families based on a self-determination theory framework. Methods: Semi-structured face-to-face interviews with twenty-one nurses at four tertiary hospitals in Anhui, China, were conducted, recorded and transcribed. A content analysis with a directed approach was performed. Results: An analysis of the interview transcripts revealed three categories of empathy motivation: autonomous motivation, controlled motivation and a lack of empathy motivation. Autonomous motivation included personal interests, enjoyment and a sense of value, pure altruism, assimilation, and recognition of the importance of empathy. Controlled motivation highlighted pressures from oneself and others, the possibility of tangible or intangible rewards, and avoidance of adverse effects. Finally, a lack of empathy motivation referred to a lack of intention for empathy and denial of the value of empathy. Conclusion: This study provides a deep understanding of the motives underlying empathy in nurses. The results reveal the reasons for empathy and may support the development of effective strategies to foster and promote empathy in nurses.

• 아동학회지
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• 제35권4호
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• pp.123-143
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• 2014

This research was based on achievement goal theory which categorizes young children's motivation into three types: mastery, the performance-approach, and performance-avoidance motivation. The participants consisted of forty-eight pairs of children aged 3-4 and their mothers. The participants completed two tasks in order to indentify their motivational types. The short form of the Child Behaviour Questionnaire(CBQ-SF), modified scales from Kim and Kim(2001), and the GIPEPS were also employed. The major findings of the research are as follows: First, in terms of the motivational types of the given sample, performance-approach motivation was ranked first followed by mastery motivation. Second, it was found that the temperament of young children was not related with their motivational types. Third, there were some differences in mother-child interaction between groups based on the frequency of feedback, questions, and the percentage of commands. Fourth, the mood of the relationship appeared to be the only factor of maternal interaction quality which related to children's mastery motivation.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.659-674
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• 2019

본 연구의 목적은 도박동기와 도박몰입, 그리고 문제도박의 경로와 개입지점을 입증하는 데 있다. 이를 위하여 경륜 장외발매소 이용자의 도박동기가 도박몰입을 매개로 문제도박에 영향을 미치는 경로와 그 과정에서 경륜장 이용빈도의 조절된 매개효과를 검증하였다. 이를 위해 장안 경륜장외발매소 이용 성인을 대상으로 2018년 9월 13일과 15일, 평일과 주말 양일간 실시한 설문조사 자료를 활용하여, 최종 411사례를 분석하였다. 분석결과, 도박 참여동기인 유희 흥분 회피 사교 금전 동기에 따른 문제도박의 인과관계를 도박몰입이 매개하여 정적효과를 나타냈다. 본 연구의 주된 관심사인 도박동기-몰입-문제도박의 매개경로에서의 이용빈도의 조절된 매개효과가 통계적으로 유의미한 것으로 나타났다. 구체적으로는 유희동기 및 금전동기는 도박동기와 도박몰입, 도박몰입과 문제도박 두 경로에서 각각 모두 이용빈도의 조절효과가 통계적으로 유의미하였다. 또한 흥분동기와 회피동기, 사교동기가 각각 투입된 모형에서는, 이용빈도의 조절효과가 도박몰입과 문제도박의 인과관계에서만 유의미한 것으로 나타났다. 이러한 연구결과를 토대로 본 연구에서는 장외발매소 이용자를 위한 개입 및 이용자 보호규제를 위한 임상적 정책적 제언을 하였다.

• 가정과삶의질연구
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• 제31권3호
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• pp.49-62
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• 2013

The purpose of this study was to investigate the emotional ability between abused children and general children by comparing their emotional intelligence and emotional control. Participants were 17 abused children who had been separated from their abusers and 17 general children, all elementary school students. The answers to the questionnaire items on emotional intelligence and situations of emotional motivation were analyzed by Mann-Whitney U as a study tool. The results of this study were as follows: First, the difference of emotional intelligence between abused children and general children was statistically significant. Abused children received lower scores than general children when it came to their emotional recognition, emotional expression, empathy, and emotional regulation as a subordinate scope of emotional intelligence. Second, the difference of emotional regulation strategy between abused children and general children was statistically significant. Abused children presented negative responses and less frequently used positive strategy, inhibitory avoidance strategy and alternative strategy than general children. Third, the difference of emotional regulation motivation between abused children and general children was statistically significant. Abused children presented less prosocial motivation, motivation of self-preservation and normative motivation than general children.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.677-687
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• 2018

본 연구는 온라인 동영상 콘텐츠를 시청하기 전에 재생되는 프리롤(pre-roll) 광고의 회피 요인을 탐색하고자 방송 콘텐츠 클립과 웹 오리지널 콘텐츠로 구분하여 이용 동기를 살펴보고, 콘텐츠 요인과 광고 요인이 광고 회피에 미치는 영향을 살펴보았다. 분석 결과, 방송 콘텐츠 클립은 오락성/습관성 이용 및 사회적 교류가 높을수록, 웹 콘텐츠는 오락성/이용편리성 및 선택적 이용 동기가 높을수록 이용시간이 긴 것으로 나타났다. 다음으로 방송 콘텐츠 클립의 경우 지각된 침입성이 광고회피에 가장 큰 영향을 미치고 있으며 웹 콘텐츠는 광고에 대한 긍정적 태도가 유의미한 요인인 것으로 나타났다. 콘텐츠 선호도나 인게이지먼트와 같은 콘텐츠 요인은 광고 회피에 아무런 영향을 미치지 않는 것으로 밝혀졌다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.313-337
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• 2017

Purpose Financial technology, also known as FinTech, is conceptually defined as a new type of financial service which is combined with information technology and other traditional financial services like payments, investments, financing, insurance, asset management and so on. Most of the studies on FinTech services have been conducted from the viewpoint of technical issues or legal and institutional studies, and few studies are conducted from the health belief perspectives and security behavior approaches. In this regard, this study suggest an extended information protection behavior model. Design/Methodology/Approach The Health Belief Model (HBM), the Protection Motivation Theory (PMT), and the Technology Threat Avoidance Theory (TTAT) were employed to identify constructs relevant to information protection behavior of FinTech services. A new extended information protection behavior model in which the influence factors of information protection behavior (i.e., perceived susceptibility, perceived severity, perceived benefits, perceived barriers, perceived self-efficacy, subjective norms) affect perceived threats and perceived responsiveness positively, leading to information protection behavior of FinTech users eventually. This study developed an extended information protection behavior model to explain the protection behavior intention in FinTech users and collected 272 survey responses from the mobile users who had experiences with such mobile payments and FinTech services. Findings The finding of this study suggests that the influence factors of information protection behavior affect perceived threats and perceived responsiveness positively, and information protection behavior of FinTech users as well.