• Trans-
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• v.11
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• pp.97-116
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• 2021

This study aims to suggest an environment in which audience can play the role of micro-influencers after exploring the factors of satisfaction focusing on audiences who attended the Seoul Dance Film Festival(SeDaFF). In order to meet the research goal, among the audiences who attended SeDaFF, articles mentioning this festival on their SNS were collected and this data was analyzed using the LDA topic model. As a result, the most important satisfaction factor when visiting a dance film festival was the program. It might seem cliché to discuss the importance of programs at film festivals, but through the examination, this study made the case that if the satisfaction factor is met, it is still possible to influence the behavioral intentions and reinforcing the role of a micro-influencer even in a genre with a strong artistic nature and a limit to audience development. Furthermore, this study was intended to contribute to broadening the scope of research on the audience.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.1-13
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• 2021

In today's media environment, TV programmers and advertisers must strive ever harder to attract the attention of audiences. Yet what may be even more crucial is engaging audiences in conversations on social media and nourishing stronger relationships. To provide insights into how to improve audience experiences through social media television coviewing (STVC) behaviors, this study investigates audience motivations for using social networking sites (SNSs) while watching sports program (i.e., social media television coviewing-STVC) and examines relationships between identified motivations and key audience engagement outcomes. The results reveal four motivations for STVC behaviors: sports-related interaction seeking, information seeking, convenience seeking, and socializing. Further, results reveal that sports-related interaction seeking, information seeking, and socializing motivations are significant predictors of satisfaction, investment, and commitment to the program. Audience engagement outcomes are not predicted, however, by convenience seeking or by variables pertaining to SNS-use regarding STVC behaviors.

• Journal of Korea Game Society
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• v.22 no.1
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• pp.109-118
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• 2022

The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.115-124
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• 2014

In order to satisfy consumers' various desires for music performance, as it is important how to form sympathy with consumers, it is significant for music performance planners to find out which values the audiences think important when it comes to music performance art. The purpose of this study is to examine a relationship among worth to watch, performance satisfaction and desire of respectating that the audience recognizes. A questionnaire survey was carried out on 182 participants who have gone to musical performances. As a result of the study, 'educational value', 'economical value', 'emotional value' and 'social value' of spectating music performance had positive effects on both 'watching satisfaction' and 'desire of respectating', and especially when it comes to spectating satisfaction, emotional value and economical value were the significant effects, and for desire of respectating, economical value and social value were significant. Also, it was found that spectating satisfaction had a positive relationship with a desire of respectating. As implications according to the result of the study, firstly, it is necessary for music performance planner or performing artist to inspire emotional value of audience in order to increase spectating satisfaction of the audience, and performances needs to be planned considering economical values. Secondly, in order to improve desire of respectating, it is important to analyze which elements can increase economical and social values of the audience.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.661-674
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• 2018

This paper studies how the audience perceives the types of classical performances in their performance choice, analyzes its effects on performance invigoration, and investigates how such an audience perception affects the marketing application of performance on the supply side. For this, based on data of performance programs delivered in five representative concert halls for last three years as well as the classification of previous literature, we classified performance types into five categories such as Authentic classic, Omnibus, Lecture, Crossover and Mixture type. And then, we surveyed the audience of classical music. From statistical analyses, we found first that the audience perceives the types of classical performances and utilizes their perception as an element in choosing performances. Second, the perception of classical performance types has significant effects on audience development and progress in circumstances of high audience acceptance and satisfaction. Finally, this result confirms that suppliers can employ this audience perception as a marketing strategy by setting target audience based on such perception.

• Journal of Information Technology Applications and Management
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• v.27 no.4
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• pp.85-91
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• 2020

Animation is a field of popular visual art that is established in human life, and the form of characters appearing is an important factor that is highly anticipated by the public. Designing animation characters according to aesthetic characteristics not only satisfies people's aesthetic needs but can also increase their artistic immersion in animation works. In addition, animation storytelling is delivered around characters and enhances the value of the work by encouraging more public to focus on it. In this paper, we tried to analyze the design elements of Minions characters to derive the reason why they are loved by the public. Among the morphological characteristics of bicepsin characters, a study was conducted on the fact that bicepsin characters visually express 'cute' through the study of infantile eating and color. The visual cuteness elements of a bisung character will soon be linked to the psychological satisfaction of the audience's work and will be a factor in the appreciation of the value of the work. By studying the elements of expression that represent isosin characters, I would like to discuss the factors that help the audience to immerse and get satisfaction with the characters. This will be used as an important factor for an animation character to have for the audience and will reveal its value. Second-class animation images belong to the art of small pieces, suitable for all the audience to enjoy. The two-size animated image has a strong appeal and entertainment, is a confusing visual attribute, can stimulate the audience's five senses. Compared with the actors in the movie, the visual form of the animation is more important.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.46-56
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• 2019

This study aimed to understand the value pursued when consuming performances for classical music performance audiences, to identify the difference in influence by type, and to expand into the base of academic research focusing on audiences who are consumers in classical music performances, which was the existing supplier-centered. Also, this study tried to verify the effect of consumption value on flow and satisfaction. and we aimed to prove whether consumption value leads to re-spectating intention through structural relationship. For this purpose, a survey was conducted on the audience who watched classical music performances within one year by applying consumption value theory, and the analysis was conducted using smartPLS 3.0. As a result, functional value and emotional value had an effect on flow. The second one is that functional value had a positive effect on satisfaction. The third fact is that social value had a negative effect. Overall, the structural relationship between flow, satisfaction, and re-spectating intention had a strong effect on each other. Implications of this study are that the market characteristics and current status of classical music performances were examined, and that an effective marketing strategy to increase the re-spectator rate was sought by finding out the factors of audience's consumption value that affect viewing satisfaction.

• Journal of the Korean Data and Information Science Society
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• v.18 no.4
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• pp.891-902
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• 2007

It has been 12 years since PIFF is first started. PIFF is first started in 1966 to provide opportunity for audiences who love movies could actively participate in visual culture and opportunity for Korean movies could stand out in the world by showing internationally recognizable movies. To make energetic film culture in Korea, there should be thoughtful analysis on old PIFF and effort to solve the problem. For this reason, we researched on audience trend and satisfaction level who participated in 12th PIFF to find out hidden problem of PIFF, and provide a good direction which could solve the given problem.

• CELLMED
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• v.12 no.2
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• pp.8.1-8.2
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• 2022

The Yangbanchum was reconstructed based on mask play that had been handed down in Goseong, Gyeongsangnam-do, Korea. Talnori, called Goseong Ogwangdae, is a Korean folk cultural heritage designated as National Important Intangible Cultural Property No. 57. This mask play provides catharsis to the audience by unraveling the hypocrisy and lies of the aristocrats through satire and humor. Our performance team, the ensemble Better Than Medicine (eBTM) used a large fan (Boochae)to create a performance that blew away anxiety and pain. Watching this performance, the performer and the audience feel the consensus of sharing emotions and send strong bonds and support to each other. This study provides that Yangbanchum dance promotes the mental health by feeling emotional sharing through vicarious satisfaction and mirror effect.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.106-117
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• 2011

The purpose of this study is to examine factors that affect 3D stereoscopic movie audiences' satisfaction in Korea, and to provide strategic solutions to improve audiences' satisfaction. According to study about movie audiences' satisfaction, factors that affect movie audiences' satisfaction are separated to movie internal factors, movie environmental factors and movie audience factors. And leverage of movie internal factors is bigger than either. But 3D stereoscopic movie is different from ordinary movie in shooting, screening, seeing and recognizing method. So it is expected that movie environmental factors and audience factors' influence is bigger than internal factors. So this study carried out a survey targeting 3D stereoscopic audiences. Main result of this study are shown as follows. First, the method to reduce visual fatigue is necessary for satisfaction. Second, it is required that improvement method of seat arrangement to provide high quality 3D stereoscopic contents. Third, level of 3D stereoscopic movies' price need to adjust to valid level.