• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.437-452
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• 2006

Previous research on two-sided markets has, for the most part, concentrated on indirect network externalities between buyers and sellers. This paper considers direct competition effect among sellers and among buyers as well as indirect network externalities. We develop an analytic model of C2C e-marketplaces and examine whether a monopolistic incumbent could successfully deter new entry into its market. We find that the effect of the number of sellers or buyers on the price of goods depends on whether sellers have decided to sell the goods using an auction or fixed pricing rule and on the characteristics of the goods. We argue that when the effect of the number of sellers on the price of goods is significantly larger than that of buyers, there is a high possibility of entry. In particular, we show that entry becomes more difficult to deter as fixed-price format is adopted more frequently or the proportion of collectables is relatively low.

• Food Science of Animal Resources
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• v.31 no.4
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• pp.603-608
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• 2011

The objective of this study was to investigate factors related to carcass traits of Hanwoo. In the statistical model developed in this study, slaughterhouse, carcass year, carcass month and sex effects were used as fixed effects and carcass traits (carcass weight, marbling score, loineye muscle area, backfat thickness and meat yield index) as covariations. The grading service data for 285,515 Hanwoo, which were evaluated by Animal Products Grading Service from 2005 to 2007, were used in this study. The partial R-square values of the fixed effects and the marbling score (MS), loineye muscle area, back-fat thickness, meat yield index and carcass weight (CW) on auction prices (AP) of the carcass and carcass price (CP) of the animals were estimated. The most important estimated trait in AP was MS. However, CW is the most important estimated trait on the CP and the MS also has secondly significant effect on the CP. In conclusion, MS as well as CW should maximize the farmer profits and establish a breeding scheme for Hanwoo.

• Journal of the Korea Society of Computer and Information
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• v.13 no.5
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• pp.103-110
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• 2008

Due to the development of the e-commerce, the shopping mall such as auction collects and manages the personal information of the customers for efficient service. However, because of the leakage of the Personal information in auction, the image of the companies as well as the information subjects is damaged. Even though the organizations and the companies store the personal information as common sentences and protect using role based access control technique, the personal information can be leaked easily in case of getting the authority of the database administrator. And also the role based access control technique is not appropriate for protecting the sensitive information of the information subject. In this paper, we encrypted the sensitive information assigned by the information subject and then stored them into the database. We propose the personal policy based access control technique which controls the access to the information strictly according to the personal policy of the information subject. Through the proposed method we complemented the problems that the role based access control has and also we constructed the database safe from the database administrator. Finally, we get the control authority about the information of the information subject.

• The Journal of Information Systems
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• v.17 no.3
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• pp.153-174
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• 2008

Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

• Journal of Internet Computing and Services
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• v.11 no.5
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• pp.105-117
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• 2010

In recent years, dynamic collaboration (DC) among cloud providers (CPs) is becoming an inevitable approach for the widely use of cloud computing and to realize the greatest value of it. In our previous paper, we proposed a combinatorial auction (CA) based cloud market model called CACM that enables a DC platform among different CPs. The CACM model allows any CP to dynamically collaborate with suitable partner CPs to form a group before joining an auction and thus addresses the issue of conflicts minimization that may occur when negotiating among providers. But how to determine optimal group bidding prices, how to obtain the stability condition of the group and how to distribute the winning prices/profits among the group members in the CACM model have not been studied thoroughly. In this paper, we propose to formulate the above problems of cooperative negotiation in the CACM model as a bankruptcy game which is a special type of N-person cooperative game. The stability of the group is analyzed by using the concept of the core and the amount of allocationsto each member of the group is obtained by using Shapley value. Numerical results are presented to demonstrate the behaviors of the proposed approaches.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.645-648
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• 2000

본 논문에서는 인터넷 경매 비즈니스의 특징적 요소를 정의하고 이를 기준으로 인터넷 경매 사이트를 분류, 평가할 수 있는 비즈니스 모델을 제안하였다. 먼저 기존 인터넷 사이트들에 대한 현황 분석을 통한 특징적 요소를 도출하고 이를 기준으로 인터넷 사이트들의 세 가지 형태에 대한 비교 모델을 제시하였다. 그리고 이러한 세 가지 형태의 인터넷 경매 모델을 공통으로 설명할 수 있는 비즈니스 모델을 구성하였다. 제안된 인터넷 경매 비즈니스 모델은 비용(Cost), 고객(Netizen), 기술, 거래(Transaction), 그리고 마케팅 등 다섯 가지 요소로 구성되며, 각각의 요소들에 대한 특성 및 분석 방법을 제시하여, 인터넷 경매 사이트들에 대한 평가 도구로서의 이용 가능성을 높이고자 하였다.

• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.577-583
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• 2003

Due to the widespread availability of the internet, large-scale and dynamic distributed projects in industry are becoming popular. We present a distributed, collaborative, and adaptive control approach for decentralized multiple projects, which is one of representative project environments in modern e-enterprises. In this paper we deal with short term scheduling and rescheduling of resources, which are shared by multiple projects. We in specific, address the dynamic nature of the situation. We model this as a dynamic economy, where the multiple local markets are established and cleared over time trading resource time slots(goods). Local markets are modeled using a combinatorial auction mechanism. Due to the dynamic and distributed nature of economy, through our approach we can achieve higher levels of flexibility, scalability and adaptability.

• Journal of Electrical Engineering and Technology
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• v.4 no.1
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• pp.49-54
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• 2009

One of the major challenges confronting a multiservice electric utility is the establishment of the right prices for its services. The key objectives of particular pricing schemes are reasonableness of company earnings, economic efficiency, the responsiveness of supply and of the allocation of sources to the desires of consumers, and maintenance of some degree of competition. This paper proposes a value-based pricing mechanism amenable to the current deregulation situation in electricity market allowing service differentiation. The proposed pricing mechanism can be implemented in a nodal auction model, and can also be applied to direct load control.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.04b
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• pp.1159-1162
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• 2002

다수에 의한 다수에 대한 P2P 전자경매 시스템에 대한 모델과 Java 의 Jini 기술을 기반으로 하는 구축방안에 대하여 기술한다. Jini Service 형태로 네트웍에 공개되는 모든 전자경매 진행관련 정보에 대한 검색과 입찰 처리과정을 자동화 할 수 있을 뿐만 아니라, 네트웍 문제 발생에 대한 자동복원, 참가 이후 신규 공개되는 정보에 대한 비동기 자동 확인, 그리고 ACID 개념을 보장하는 트랜잭션 관리 등이 가능하다. 다양한 MIME 타입을 지원하는 컨텐츠와 EJB 를 활용할 경우 유선 및 무선 정보화장치를 통하여 모델에 참여할 수 있으며, 수동 접속된 특정 서버의 제공 정보 및 절차에 제한 받지 않는다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2003.05a
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• pp.255-263
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• 2003

A multi-agent system designed to represent newly deregulated electricity markets in the USA is aimed at testing the capability of the multi-agent model to replicate the observed price behavior in the wholesale market and developing a smart business intelligence which quickly searches the optimum offer strategy responding to the change in market environments. Simulation results show that the optimum offer strategy is to withhold expensive generating units and submit relatively low offers when demand is low, regardless of firm size; the optimum offer strategy during a period of high demand is either to withhold capacity or speculate for a large firm, while it is to be a price taker a small firm: all in all, the offer pattern observed in the market is close to the optimum strategy. From the firm's perspective, the demand-side participation as well as the intense competition dramatically reduces the chance of high excess profit.