Browse > Article
http://dx.doi.org/10.5370/JEET.2009.4.1.049

A Value-Based Real Time Pricing Under Imperfect Information on Consumer Behavior  

Kim, Bal-Ho H. (School Electronic and Electrical Engineering, Hongik University)
Publication Information
Journal of Electrical Engineering and Technology / v.4, no.1, 2009 , pp. 49-54 More about this Journal
Abstract
One of the major challenges confronting a multiservice electric utility is the establishment of the right prices for its services. The key objectives of particular pricing schemes are reasonableness of company earnings, economic efficiency, the responsiveness of supply and of the allocation of sources to the desires of consumers, and maintenance of some degree of competition. This paper proposes a value-based pricing mechanism amenable to the current deregulation situation in electricity market allowing service differentiation. The proposed pricing mechanism can be implemented in a nodal auction model, and can also be applied to direct load control.
Keywords
real time pricing; consumer behavior; pricing mechanism; value based rate;
Citations & Related Records

Times Cited By SCOPUS : 0
연도 인용수 순위
  • Reference
1 Chao,H., Oren, S.S., Smith, S.A., and Wilson, R.B.: 'Priority service: Market Structure and Competition,' Energy Journal 9, pp.77-103 (1989)
2 Chao,H., and Wilson, R.B.: 'Priority Service: Pricing, Investment, and Market Organization,' American Economic review 77, pp.899-916 (1987)
3 Willson, R.B.: 'Efficient and competitive Rationing,' Econometrica 57, pp.1-40 (1989a)   DOI   ScienceOn
4 Willson, R.B.: 'Ramsey Pricing of Priority Service,' Journal of Regulatory Economics 1, pp.189-202 (1989b)   DOI   ScienceOn
5 Willson, R.B.: 'Multiproducts Tariffs,' Journal of Regulatory Economics 3, pp.5-26 (1991)   DOI   ScienceOn
6 Woo, C.K.: 'Efficient Electricity Pricing with SelfRationing,' Journal of Regulatory Economics, pp.69-81 (1990)
7 Baughman, M.L, and Shams N.S.: 'Reliability Differentiated Real Time Pricing of Electricity,' JEEE Trans-actions on Power System 92 WM 115-6 PWRS, IEEE (1992)
8 Varian H.R.: 'Microeconomic Analysis,' Norton & Company, 3rd Edition (1992)
9 Sibley, D.: 'Asymmetric Information, Incentives, and Price-Cap Regulation,' Rand Journal of Economics 20, pp.392-404 (1989)   DOI   ScienceOn
10 Baughman, M.L, Shams N.S., and Zamikau, J.: 'Advanced Pricing in Electrical Systems, Part 1 (Theory)' IEEE Transactions on Power System, Vol. 12, No. 1 (1997)
11 Wilson, R.: 'Nonlinear Pricing', Oxford University Press (1993)
12 Besanco, D. and Winston: 'Optimal Pricing Skimming by a Monopolist facing Rational Customers,' Management Science 38, 555-567 (1990)
13 'Research on the Evaluation of the Outage Cost for the Generation Expansion Planning,' Korea Electric Power Corp., KRC-88E-S06 (1989)
14 Oren, S.S., Smith, S.A., and Wilson, R.B.: 'Competitive Nonlinεar Tariff,' Journal of Economic Theory 29: 49-71 (1982b)   DOI
15 Oren, S.S., Smith, S.A., and Wilson, R.B. 'Linear Tariffs with Quality Discrimination,' The Bell Journa of Economics 13, pp.455-471 (1982c)   DOI   ScienceOn
16 Oren, S.S., Smith, S.A., and Wilson, R.B.: 'Capacity Pricing,' Econometrica 53: 545-566 (1985)   DOI   ScienceOn
17 Chao,H., Oren, S.S., Smith, S.A., and Wilson, R.B.: 'Multilevel Demand Subscription Pricing for Electric Power,' Energy Economics 8, pp.199-217 (1989)   DOI   ScienceOn